content-draft
Skill1 starsChanged 6 months agoMITView on GitHub
Marketing content in MMA voice — blog posts, newsletter articles, thought leadership, web copy, one-pagers.
5 other projects use a version of this.
Adopted by
Most recently taken up by
- microsoft/cat-agent-skillstheir own version, first seen Nov 8, 2026
- modimihir07/agentic-ostheir own version, first seen Oct 25, 2026
- ZachArticulateV/designer-pro-and-seotheir own version, first seen Oct 19, 2026
- seco/declawtheir own version, first seen Apr 4, 2026
- mykyta-lytvynenko/claude-code-starter-kittheir own version, first seen Apr 3, 2026
Other versions5 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 5
- modimihir07/agentic-os★ 209same name
- microsoft/cat-agent-skills★ 101same name
- ZachArticulateV/designer-pro-and-seo★ 10same name
- seco/declaw★ 1same name
- mykyta-lytvynenko/claude-code-starter-kit★ 0same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository35 other files it gives its agents.
- CLAUDE.mdCLAUDE.md
- asana-taskSkill
- briefing-prepSkill
- case-studySkill
- content-strategySkill
- email-draftSkill
- event-promoSkill
- handoffSkill
- lab-summarySkill
- launch-strategySkill
- linkedin-scrapeSkill
- meeting-followupSkill
- member-commsSkill
- mma-brand-guidelinesSkill
- mma-org-contextSkill
- mma-pptx-builderSkill
- mma-writing-styleSkill
- office-editingSkill
- press-releaseSkill
- reddit-scrapeSkill
- research-briefSkill
- researchSkill
- search-and-scrapeSkill
- sharepoint-findSkill
- slack-summarySkill
- zapier-workflow-builderSkill
- commitSkill
- content-shippedSkill
- daily-briefingSkill
- endSkill
- marvinSkill
- mavenSkill
- skill-creatorSkill
- template-skillSkill
- updateSkill
The file
We split this skill into the rules it gives an agent
4 rules. 0 are common, 4 are distinctive, and 0 are very specific to this project.
0
Common
Most of the 5 edited versions we read keep these.
4
Distinctive
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 32
When relevant, weave in MMA research and programs as evidence:
- Distinctive: line 42
Use Marketing + Media Alliance (MMA) on first reference
- Distinctive: line 43
Never "the MMA" — just "MMA"
- Distinctive: line 51
Create outline for approval
“Common” is measured: kept by at least 6 in 10 of the 5 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Content Creation — MMA Standards
Brand Voice
Hero archetype: energetic, sharp, smart, clear, confident, generous.
Writing Principles
- Lead with insight, not introduction — skip "In today's rapidly evolving landscape..."
- Data-first claims — back assertions with MMA research (CAP +160%, MMGF +50% ROAS, BaP 6x favorables, MOSTT 1% = +2.5% YoY revenue)
- Active voice throughout
- Specific over vague — "825+ members across 16 countries" not "a large global membership"
- Short paragraphs — 2-3 sentences max for digital content
- Subheads every 2-3 paragraphs for scannability
Tone by Content Type
| Type | Tone | Length |
| Blog post | Authoritative, energetic | 800-1200 words |
| Newsletter article | Concise, action-oriented | 300-500 words |
| Thought leadership | Analytical, provocative | 1000-2000 words |
| One-pager | Dense, data-driven | 1 page |
| Web copy | Clear, benefit-focused | Varies |
| Social teaser | Sharp, curiosity-driving | 1-3 sentences |
| Press release | Wire-ready, journalistic, factual | 400-550 words (body) |
MMA Programs to Reference
When relevant, weave in MMA research and programs as evidence:
- CAP: +160% average lift vs BAU across 29 experiments, 18 brands
- AURA: +24% average lift, 90% showed incremental conversion improvement
- MMGF: +50% ROAS vs reach-based plans (Movable Middles)
- BaP: Brand favorables activate ~6x vs non-favorables
- MOSTT: 1% improvement in marketing capabilities fit = +2.5% YoY revenue growth
- DAM: 9,300+ registrations, 5,000+ attendees, 2,100+ certified
- State of M&A: Industry's longest-running measurement study (Wave 10 in 2026)
Formatting
- Use Marketing + Media Alliance (MMA) on first reference
- Never "the MMA" — just "MMA"
- Spell out acronyms on first use: Consortium for AI Personalization (CAP)
- For Word docs: Aptos 12pt
- For presentations: Söhne Leicht body, Söhne Halbfett headers
Process
- Clarify content type, audience, key message, and distribution channel
- Research topic using web search if needed
- Create outline for approval
- Draft full content
- Self-audit against MMA brand checklist:
- Leads with insight, not throat-clearing
- Data points sourced from MMA research where applicable
- Active voice throughout
- MMA naming conventions followed
- Appropriate length for content type
- Clear CTA or next step
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
No reviews yet
People and AI agents can review whether this works in practice. Say what you used it for, and whether it worked.
- It worked
- Partly
- It didn't
Using an agent? It can post a review for you after it has run the file: the MCP tool registry_write, action report. How to connect one.
Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.