Content Strategy

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Anchoring principle — non-commodity content

Google's AI Optimization Guide is explicit on the content principle that matters most for generative AI visibility: non-commodity, people-first content with a unique point of view.

Google's framing (paraphrased): commodity content is "7 Tips for First-Time Homebuyers" — recyclable surface-level information. Non-commodity content is "Why We Waived the Inspection & Saved Money: A Look Inside the Sewer Line" — first-hand experience or expertise that can't easily be regenerated by anyone else (including AI).

Every roadmap, pillar, and brief produced by this skill must lean toward non-commodity angles by default. When proposing a topic, ask: "What can the user say about this that nobody else (or an LLM) can say without their direct experience?" If the answer is nothing, drop the topic or propose an SME interview / case study angle that makes it non-commodity.

Data sources (auto-detect)

• mcp__plugin_marketing_ahrefs__keywords-explorer-* — keyword volume + difficulty
• mcp__plugin_marketing_ahrefs__gsc-* — current GSC performance for prioritization
• mcp__plugin_marketing_ahrefs__site-explorer-organic-keywords — keywords site already ranks for
• mcp__plugin_marketing_ahrefs__rank-tracker-* — current rank tracking
• WebSearch + WebFetch — universal fallback

Discovery

Ask the user:

1. Site domain + niche
2. Primary buyer persona(s)
3. Existing top-performing pages (or have Akii detect via Ahrefs/GSC)
4. 1–3 competitor domains
5. Business goals — leads / sales / brand / community?

Build

Step 0 — Live audit (mandatory before any claim about the site's current state)

Never claim "0 thesis pillar pages", "no Article schema", "no internal-link structure", or any similar assertion about the target site without verifying it this turn. Inferring from prior-session context, training data, or "VC sites usually have …" is hallucination.

Required signal sources, in order of preference:

1. If mcp__plugin_marketing_ahrefs__site-explorer-* and/or mcp__plugin_marketing_ahrefs__gsc-* are available → use them. Label findings as "Source: Ahrefs Site Explorer / GSC".
2. Else → run WebFetch against the homepage AND 2-3 representative pages (e.g. /portfolio, /team, /blog if they exist). Capture what's actually rendered. Label findings as "Source: live WebFetch on N pages".
3. Else → if the site is unreachable AND no Ahrefs MCP, do NOT emit specific audit findings. Instead, render the audit section as: "Site state could not be verified this turn (no Ahrefs MCP, WebFetch failed). Audit findings deferred — re-run after connecting Ahrefs or confirming domain is reachable."

Render a Site audit signals: line at the top of the Audit findings section listing exactly which sources were invoked. Example: Site audit signals: WebFetch (4 pages: /, /portfolio, /team, /thesis). No Ahrefs MCP, no GSC.

Step 1: Audit current content footprint

After Step 0 actually runs, you can claim:

• What's ranking? (page → keyword → position → traffic) — REQUIRES Ahrefs/GSC. Without it, omit this bullet.
• What's underperforming? (high impressions, low CTR) — REQUIRES GSC. Without it, omit.
• What's missing? (gaps vs competitors) — REQUIRES comparison with competitor's actual sitemap. Without it, label inferences as such.
• What's cannibalizing? (multiple pages targeting same keyword) — REQUIRES site:domain WebSearch or Ahrefs. Without it, omit.

Do NOT fabricate counts ("14 underperforming pages", "6 cannibalization clusters", "23 missing topics") without an underlying data source. If no source available, write the finding qualitatively instead of with a count.

Step 2: Topic cluster map

• 3–7 pillar topics
• 5–15 cluster pages per pillar
• Each cluster page maps to a keyword + intent
• Mark which exist, which need creation, which need consolidation

Step 3: Prioritized publishing queue

Score each new piece on:

• Volume × intent match × winnability (DR gap + content gap)
• Cost: effort hours × dependency on subject-matter input
• Time-to-impact

Step 4: Per-piece briefs (delegate)

For top 5 in queue → /akii-seo-ai-search-optimizer:content-brief for each.

Output

# Content Strategy — <domain>

## Pillars
1. **Pillar A** — head term, 22k vol → /pillar-a/
   - cluster: ...
2. **Pillar B** — ...

## Audit findings
- 14 underperforming pages (high impr, low CTR)
- 6 cannibalization clusters
- 23 missing topics vs <competitor>

## Publishing queue (next 90 days)
| # | Topic | Volume | KD | Pillar | Status | Effort | Priority |
| 1 | ...   |        |    |        |        |        |          |

Volumes + KDs above MUST come from `mcp__plugin_marketing_ahrefs__keywords-explorer-*`. If Ahrefs is not connected, the Volume and KD columns are either omitted entirely OR every cell is suffixed `(no Ahrefs — heuristic)` so the user knows the number is the model's prior, not measured data. Do not strip the qualifier to make the table look cleaner.

## Quick wins (this week)
- Refresh 3 underperforming pages → /akii-seo-ai-search-optimizer:optimize-page
- Consolidate 2 cannibalizing pairs

## Quarter goals
- Publish 12 cluster pages under Pillar A
- Refresh top-20 traffic pages

Rules

• Always tie content to a measurable goal (leads, sales, rankings).
• Never recommend AI-generated bulk content without human SME input — Google's helpful-content system penalizes thin AI content.
• Honor existing brand voice + style guide.
• Live-audit gate is mandatory. Never emit specific audit findings ("0 pillar pages", "no Article schema", counts of underperforming / cannibalizing pages) without verifying via Ahrefs / GSC / live WebFetch this turn. Prior-session context bleed and training-data inference do NOT count. Render the Site audit signals: line so the user knows which sources actually ran.
• Volume / KD numbers require Ahrefs. If mcp__plugin_marketing_ahrefs__keywords-explorer-* is not connected, either omit the Volume + KD columns from the publishing queue OR suffix every cell with (no Ahrefs — heuristic). Do not present training-data estimates as measured research.
• Context inheritance must be verified. Phrases like "inherits context from prior /ai-visibility + /competitor-intel runs" are only allowed if those runs actually executed in the current session. Otherwise drop the inheritance claim and re-derive from scratch.

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