copywriting
Skill4 starsChanged 2 months agoMITView on GitHub
Write or rewrite marketing copy for a homepage, landing, pricing, feature, about, or product page. Trigger on write copy for, rewrite this page, headline help.
We split this skill into the rules it gives an agent
2 rules. 0 are common, 1 is distinctive, and 1 is very specific to this project.
0
Common
Most of the 172 edited versions we read keep these.
1
Distinctive
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 13
Read CLAUDE.md before executing.
- Very specific: line 19
Do not edit this file directly.
“Common” is measured: kept by at least 6 in 10 of the 172 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
<!-- GENERATED by scripts/sync-agent-adapters from ai/AGENT_ROUTES.json. DO NOT EDIT. -->copywriting skill adapter
Canonical skill: skills/copywriting/SKILL.md. Read that file in full before acting, then follow it exactly.
This adapter exists so a runtime that discovers repository skills under .agents/skills/ or .claude/skills/ can reach a skill whose canonical copy lives in skills/. It owns no procedure. Do not restate, shorten, or improvise the canonical steps, and do not treat this summary as the skill.
Read CLAUDE.md before executing. It is the shared operating contract and it outranks this skill on precedence, voice, pricing policy, and what counts as a sanctioned write. The canonical skill wins on execution mechanics.
Vendored reference material, not this repository's doctrine. Provenance, licences, and the deliberate skip list live in skills/VENDORED.md. This repository's voice, pricing, and precedence rules override anything this file models, including the em-dash copy style several of these files demonstrate, which is banned in every artifact this repo produces. It carries no knowledge/ write licence and no send authority.
Maintenance
Do not edit this file directly. Change skills/copywriting/SKILL.md for procedure or ai/AGENT_ROUTES.json for routing, then run scripts/sync-agent-adapters --write. scripts/repo-doctor blocks stale generated surfaces.
Other versions185 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 185
- supabase/supabase★ 114ksame name
- coreyhaines31/marketingskills★ 58ksame name
- TheCraigHewitt/seomachine★ 7.5ksame name
- stagewise-io/stagewise★ 6.8ksame name
- ZJU-REAL/Easel★ 4.1ksame name
- legions-developer/evilcharts★ 3.1ksame name
- compozy/compozy★ 2.8ksame name
- databuddy-analytics/Databuddy★ 1.2ksame name
- KartikLabhshetwar/screenshot-studio★ 1.1ksame name
- KartikLabhshetwar/stage★ 1.1ksame name
175 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
Used alongsideProjects with it also use competitor-alternatives, onboarding-cro and 9 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
silvainfmSkillcompetitor-alternatives
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
Also in 32 projects that use this
silvainfmSkillonboarding-cro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
Also in 29 projects that use this
CesarjoquinSkillpaywalls
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
Also in 15 projects that use this
ukunal91appSkillrevops
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.
Also in 36 projects that use this
CesarjoquinSkillpopups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
Also in 14 projects that use this
pixelswithblissSkillco-marketing
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referral-program. For launch-specific partnerships, see launch-strategy.
Also in 16 projects that use this
- +3 more from silvainfm
- +2 more from Cesarjoquin
In this repository80 other files it gives its agents.
- AGENTS.mdAGENTS.md
- CLAUDE.mdCLAUDE.md
- .github/copilot-instructions.mdCopilot instructions
- analytics-trackingSkill
- app-store-screenshotsSkill
- business-profile-creatorSkill
- copy-editingSkill
- copywritingSkill
- daily-logSkill
- hard-taskSkill
- harvestSkill
- invoice-creatorSkill
- landing-pageSkill
- make-interfaces-feel-betterSkill
- ogilvySkill
- onboardSkill
- operational-enterprise-aiSkill
- page-croSkill
- pricing-pageSkill
- product-proof-saasSkill
- proposal-creatorSkill
- prospect-briefSkill
- research-doctrineSkill
- schema-markupSkill
- seo-auditSkill
- stop-slopSkill
- tailwind-v4Skill
- visual-style-presetsSkill
- web-design-guidelinesSkill
- analytics-trackingSkill
- app-store-screenshotsSkill
- business-profile-creatorSkill
- copy-editingSkill
- daily-logSkill
- hard-taskSkill
- harvestSkill
- invoice-creatorSkill
- landing-pageSkill
- make-interfaces-feel-betterSkill
- ogilvySkill
- onboardSkill
- operational-enterprise-aiSkill
- page-croSkill
- pricing-pageSkill
- product-proof-saasSkill
- proposal-creatorSkill
- prospect-briefSkill
- research-doctrineSkill
- schema-markupSkill
- seo-auditSkill
- stop-slopSkill
- tailwind-v4Skill
- visual-style-presetsSkill
- web-design-guidelinesSkill
- analytics-trackingSkill
- app-store-screenshotsSkill
- business-profile-creatorSkill
- copy-editingSkill
- copywritingSkill
- daily-logSkill
- The first 60 shown.
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Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.

