ogilvy
Skill4 starsChanged 2 months agoMITView on GitHub
David Ogilvy's advertising principles for copy that sells: positioning, headlines, promises, brand voice, long-form copy, visual logic.
We split this skill into the rules it gives an agent
2 rules. About 0 are common, 1 is distinctive, and 1 is very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈1
Distinctive · estimate
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 13
Read CLAUDE.md before executing.
- Very specific: line 19
Do not edit this file directly.
≈ “Common” is an estimate: at least 1 in 5 of the 308,232 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
<!-- GENERATED by scripts/sync-agent-adapters from ai/AGENT_ROUTES.json. DO NOT EDIT. -->ogilvy skill adapter
Canonical skill: skills/ogilvy/SKILL.md. Read that file in full before acting, then follow it exactly.
This adapter exists so a runtime that discovers repository skills under .agents/skills/ or .claude/skills/ can reach a skill whose canonical copy lives in skills/. It owns no procedure. Do not restate, shorten, or improvise the canonical steps, and do not treat this summary as the skill.
Read CLAUDE.md before executing. It is the shared operating contract and it outranks this skill on precedence, voice, pricing policy, and what counts as a sanctioned write. The canonical skill wins on execution mechanics.
Vendored reference material, not this repository's doctrine. Provenance, licences, and the deliberate skip list live in skills/VENDORED.md. This repository's voice, pricing, and precedence rules override anything this file models, including the em-dash copy style several of these files demonstrate, which is banned in every artifact this repo produces. It carries no knowledge/ write licence and no send authority.
Maintenance
Do not edit this file directly. Change skills/ogilvy/SKILL.md for procedure or ai/AGENT_ROUTES.json for routing, then run scripts/sync-agent-adapters --write. scripts/repo-doctor blocks stale generated surfaces.
In this repository80 other files it gives its agents.
- AGENTS.mdAGENTS.md
- CLAUDE.mdCLAUDE.md
- .github/copilot-instructions.mdCopilot instructions
- analytics-trackingSkill
- app-store-screenshotsSkill
- business-profile-creatorSkill
- copy-editingSkill
- copywritingSkill
- daily-logSkill
- hard-taskSkill
- harvestSkill
- invoice-creatorSkill
- landing-pageSkill
- make-interfaces-feel-betterSkill
- onboardSkill
- operational-enterprise-aiSkill
- page-croSkill
- pricing-pageSkill
- product-proof-saasSkill
- proposal-creatorSkill
- prospect-briefSkill
- research-doctrineSkill
- schema-markupSkill
- seo-auditSkill
- stop-slopSkill
- tailwind-v4Skill
- visual-style-presetsSkill
- web-design-guidelinesSkill
- analytics-trackingSkill
- app-store-screenshotsSkill
- business-profile-creatorSkill
- copy-editingSkill
- copywritingSkill
- daily-logSkill
- hard-taskSkill
- harvestSkill
- invoice-creatorSkill
- landing-pageSkill
- make-interfaces-feel-betterSkill
- ogilvySkill
- onboardSkill
- operational-enterprise-aiSkill
- page-croSkill
- pricing-pageSkill
- product-proof-saasSkill
- proposal-creatorSkill
- prospect-briefSkill
- research-doctrineSkill
- schema-markupSkill
- seo-auditSkill
- stop-slopSkill
- tailwind-v4Skill
- visual-style-presetsSkill
- web-design-guidelinesSkill
- analytics-trackingSkill
- app-store-screenshotsSkill
- business-profile-creatorSkill
- copy-editingSkill
- copywritingSkill
- daily-logSkill
- The first 60 shown.
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
Reviews can't be read right now.
Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.