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seo-programmatic

Skill10 starsChanged 25 days agoMITView on GitHub

Programmatic SEO planning and safeguards for pages generated at scale — template design, URL patterns, internal-link automation, thin-content thresholds, and index-bloat prevention. Trigger when the user says "programmatic SEO", "pSEO", "pages at scale", "dynamic pages", "template pages", "generated pages", "data-driven SEO", or "scaled pages".

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SKILL.md

seo-programmatic

Family: seo Status: Stable

Purpose

Plan SEO at template scale (city + service combos, product + use-case matrices) with the safeguards that decide whether pSEO succeeds. Most pSEO fails not from technical issues but from Google de-prioritizing thin, near-duplicate generated pages — the thin-content safeguard is the differentiator.

Triggers

  • "programmatic seo" / "pSEO" / "data-driven seo"
  • "pages at scale" / "scaled pages"
  • "dynamic pages" / "template pages" / "generated pages"

Inputs

  • The template definition (variables + content sources)
  • Expected page count and a few sample input rows
  • Existing site context

Steps

  1. Design the template so each page carries genuinely unique value, not just a swapped noun — unique data, local specifics, real media per page.
  2. Simulate output across the sample inputs and estimate the unique-content ratio; use seo-content to score representative pages for thinness.
  3. Set thin-content safeguards — a minimum unique-content threshold; pages below it get noindex (or aren't generated). State the threshold explicitly.
  4. URL + canonical strategy — slug conventions, parameter handling, and canonicalization so variants don't cannibalize.
  5. Internal-link automation — rules for how generated pages interlink (to a hub, to siblings) with sensible anchor text; align to clusters via seo-cluster.
  6. Index-bloat plan — decide which template pages Google should crawl vs. noindex; submit the worthy set via seo-sitemap.
  7. Render the plan: template spec, thresholds, link rules, index strategy.

Outputs

  • Programmatic SEO plan with explicit unique-content thresholds
  • Internal-link automation spec + URL/canonical strategy
  • Index-management (crawl vs noindex) plan

Dependencies

  • seo-content (unique-content scoring), seo-cluster (keyword-template fit), seo-sitemap (index the worthy set)

Notes

The thin-content threshold is the safeguard that keeps a pSEO project from getting the whole template pattern devalued. Decide it before generating, not after.

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