Creative Hook Ideation Engine (Live-Signal & Bisociation Protocol)

When an AI is asked for "creative hook ideas" without a strict protocol, it samples from the center of its static training distribution - producing outdated 2019-era viral templates ("Unpopular opinion:", "X is dead, long live Y", "Imagine a world where..."). Savvy audiences recognize these templates instantly and scroll past.

Follow this 5-step protocol to generate fresh, high-converting hook concepts anchored in current reality.

Step 1: Mandatory Live Web Signal Mining (Do Not Rely on Static Memory Alone)

Before brainstorming a single hook idea, load skills/market-intelligence and run 2-3 targeted web searches (when search tools are available) to harvest live, current-year friction in the user's domain:

1. Recent Changelogs, Pricing Shifts & Breakages Check what changed in the last 30-90 days (new API limits, framework updates, algorithm shifts, regulatory changes, or tool price hikes).
2. 2-to-4 Star Practitioner Complaints Collect exact phrases, error codes, or frustrations that real users are posting on forums, Reddit, Hacker News, GitHub Issues, or product reviews right now.
3. Fatigued Consensus Identify what "best practice" everyone is repeating right now that secretly fails in production or wastes money.

Organic Guardrail - Pass every discovered signal through the Organic Fit Gate (skills/market-intelligence). Never force a trending topic if it is not causally tied to the user's core problem.

Step 2 - The "First-3 Graveyard" Rule (Pruning High-Probability Clichés)

Your first 3 ideas are statistically guaranteed to be the most predictable ideas that every other LLM and average copywriter will generate.

1. Mentally generate the 3 most obvious hooks for the request (e.g., a generic time-saving promise, a standard curiosity question, a dramatic fear hook).
2. Discard all 3 immediately. Never present them as recommendations. (Show a brief [Discarded Graveyard] line so the user sees which cliches you eliminated.)

Step 3: Koestler Bisociation (Colliding Two Orthogonal Matrices)

Arthur Koestler (The Act of Creation, 1964) proposed that genuine originality (Bisociation, M23) happens when you connect two self-consistent but habitually separate matrices of thought:

• Matrix A represents the live domain friction or user pain discovered in Step 1.
• Matrix B represents one of the 6 Non-Obvious Structural Lenses below.

Generate 5 distinct hook concepts by colliding Matrix A with 5 different lenses from Matrix B:

Step 4: Bind Each Idea to a 4-Note Psychological Chord

For every generated idea, structure the output so the user can deploy it immediately:

1. Concept Name & Bisociation Pair combines [Live Signal / Friction] x [Lens L1-L6].
2. Psychological Chord (skills/hook-compounding) names the exact 4 notes (Trust Damper + Cognitive Anchor + Active Generator + Forward Vector).
3. Verbatim Draft Hook provides the actual opener, ad, or UX flow copy (100% compliant with all 85 rules in skills/anti-slop).
4. Why It Converts Invisibly explains in 1-2 sentences how the hook bypasses skepticism and leads naturally into the product or article payoff.

Step 5: Novelty & Anti-Slop Self-Audit

Before showing the ideas to the user, verify three checks:

• Every idea references a concrete, current mechanism, number, or lived behavior rather than abstract buzzwords.
• All 5 ideas are structurally different from one another (no two ideas using the same Lens or Chord).
• Every draft hook scores <= 15/100 on tools/slop_scan.py.