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TheMattBermanTheMattBerman/meta-ads-kit/skills/budget-optimizer/SKILL.md

budget-optimizer

Skill331 starsChanged 7 months agoMITView on GitHub

Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners.

6 other projects use a version of this.

Adopted by

Most recently taken up by

The file

We split this skill into the rules it gives an agent

2 rules. 0 are common, 2 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 6 edited versions we read keep these.

  • 2

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Distinctive:

    Check if campaigns are on pace for their daily/lifetime budgets.

    line 38
  2. Distinctive:

    Always shows current vs. recommended budget

    line 75

“Common” is measured: kept by at least 6 in 10 of the 6 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Budget Optimizer — Put Money Where It Works

Most ad accounts have the same problem: budget spread evenly across campaigns when performance isn't even close to even. This skill finds where your money works hardest and recommends shifts.

Reports

Efficiency Analysis

Rank campaigns/adsets by cost efficiency (CPA, ROAS, or CPC depending on objectives).

Tell me: "Where's my money working best?"
Or: "Analyze spend efficiency"

Budget Shift Recommendations

Compare performance across campaigns, recommend moving budget from losers to winners.

Tell me: "How should I shift my budget?"
Or: "Optimize my ad spend"

Spend Pacing

Check if campaigns are on pace for their daily/lifetime budgets.

Tell me: "Am I overspending or underspending?"
Or: "Check spend pacing"

Scripts

# Efficiency ranking
./run.sh efficiency [--account act_123] [--preset last_7d]

# Spend pacing check
./run.sh pacing [--account act_123]

Invocation

  1. Pull campaign and adset level insights
  2. Calculate efficiency metrics (CPA, ROAS, CPC relative to spend)
  3. Compare against benchmarks in ad-config.json
  4. Identify top and bottom performers
  5. Calculate recommended budget shifts (% based)
  6. Present recommendations with clear reasoning
  7. Never adjust budget without explicit approval
  8. Log decisions to workspace/brand/learnings.md

Safety

Budget changes are high-risk actions. This skill:

  • Always shows current vs. recommended budget
  • Explains the reasoning (data-backed)
  • Waits for explicit "yes" before executing
  • Logs every budget change for audit trail

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