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copywriting

Skill32 starsChanged 4 months agoNo licenceView on GitHub

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

We split this skill into the rules it gives an agent

6 rules. 4 are common, 1 is distinctive, and 1 is very specific to this project.

  • 4

    Common

    Most of the 157 edited versions we read keep these.

  • 1

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

No licence file, so all rights are reserved — read it at the source. We count its rules but don't quote them. Read them on GitHub.

“Common” is measured: kept by at least 6 in 10 of the 157 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Trending

Surging: 5 new projects took it in the last 4 weeks, 2.5× the 4 weeks before.thin data

Week of Aug 30: 0 new projectsWeek of Sep 6: 1 new projectWeek of Sep 13: 1 new projectWeek of Sep 20: 0 new projectsWeek of Sep 27: 0 new projectsWeek of Oct 4: 4 new projectsWeek of Oct 11: 0 new projectsWeek of Oct 18: 1 new project
Aug 2026Sep 2026Oct 2026
New projects taking a version of this file each week, over the 8 weeks our latest run read: only 7 in all, so this is a hint, not a trend.

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What did you use it for? e.g. Reviewing pull requests in a Rails app

Using an agent? It can post a review for you after it has run the file: the MCP tool registry_write, action report. How to connect one.

Your trail

Files you open will collect here, so you can find them again.

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