marketing-ideas
Skill870 starsChanged 3 months agoMITView on GitHub
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
We split this skill into the rules it gives an agent
6 rules. 4 are common, 1 is distinctive, and 1 is very specific to this project.
4
Common
Most of the 65 edited versions we read keep these.
1
Distinctive
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 15
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older …
- Common: line 17
When asked for marketing ideas:
- Common: line 18
Ask about their product, audience, and current stage if not clear
- Common: line 21
Consider their resources (time, budget, team size)
- Common: line 142
When recommending ideas, provide for each:
- Distinctive: line 163
marketing-plan: When the user wants a comprehensive plan instead of standalone ideas.
“Common” is measured: kept by at least 6 in 10 of the 65 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Marketing Ideas for SaaS
You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.
How to Use This Skill
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
When asked for marketing ideas:
- Ask about their product, audience, and current stage if not clear
- Suggest 3-5 most relevant ideas based on their context
- Provide details on implementation for chosen ideas
- Consider their resources (time, budget, team size)
Ideas by Category (Quick Reference)
| Category | Ideas | Examples |
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
| 45-53 | Founder emails, Onboarding sequences, Win-back | |
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
| PR & Media | 73-76 | Press coverage, Documentaries |
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
| International | 131-132 | Expansion, Price localization |
| Developer | 133-136 | DevRel, Certifications |
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
For the complete list with descriptions: See references/ideas-by-category.md
Implementation Tips
By Stage
Pre-launch:
- Waitlist referrals (#79)
- Early access pricing (#81)
- Product Hunt prep (#78)
Early stage:
- Content & SEO (#1-10)
- Community (#35)
- Founder-led sales (#47)
Growth stage:
- Paid acquisition (#23-34)
- Partnerships (#54-64)
- Events (#65-72)
Scale:
- Brand campaigns
- International (#131-132)
- Media acquisitions (#73)
By Budget
Free:
- Content & SEO
- Community building
- Social media
- Comment marketing
Low budget:
- Targeted ads
- Sponsorships
- Free tools
Medium budget:
- Events
- Partnerships
- PR
High budget:
- Acquisitions
- Conferences
- Brand campaigns
By Timeline
Quick wins:
- Ads, email, social posts
Medium-term:
- Content, SEO, community
Long-term:
- Brand, thought leadership, platform effects
Top Ideas by Use Case
Need Leads Fast
- Google Ads (#31) - High-intent search
- LinkedIn Ads (#28) - B2B targeting
- Engineering as Marketing (#15) - Free tool lead gen
Building Authority
- Conference Speaking (#70)
- Book Marketing (#104)
- Podcasts (#107)
Low Budget Growth
- Easy Keyword Ranking (#1)
- Reddit Marketing (#38)
- Comment Marketing (#44)
Product-Led Growth
- Viral Loops (#93)
- Powered By Marketing (#87)
- In-App Upsells (#91)
Enterprise Sales
- Investor Marketing (#133)
- Expert Networks (#57)
- Conference Sponsorship (#72)
Output Format
When recommending ideas, provide for each:
- Idea name: One-line description
- Why it fits: Connection to their situation
- How to start: First 2-3 implementation steps
- Expected outcome: What success looks like
- Resources needed: Time, budget, skills required
Task-Specific Questions
- What's your current stage and main growth goal?
- What's your marketing budget and team size?
- What have you already tried that worked or didn't?
- What competitor tactics do you admire?
Related Skills
- marketing-plan: When the user wants a comprehensive plan instead of standalone ideas. Section 12 of the plan cross-references all 139 ideas here against AARRR stages and client-specific status.
- programmatic-seo: For scaling SEO content (#4)
- competitors: For comparison pages (#11)
- emails: For email marketing tactics
- free-tools: For engineering as marketing (#15)
- referrals: For viral growth (#93)
Other versions90 projects use a version of this.
Word for word · 11
- Cesarjoquin/Marketing-Skills★ 190100% same
- open-fox/agents★ 55100% same
- SZcalligrapher/slash-skills-subscription★ 32100% same
- TommyBez/skillsboard★ 10100% same
- agrivisionai/claude-skills★ 1100% same
- altrwork/skills★ 1100% same
- ngothanhtung/claude-code-skills★ 1100% same
- productionx-in/Core-Skills★ 1100% same
- FelipeCVelame/claude-skills★ 0100% same
- ignavm1/claude-skills★ 0100% same
1 more not listed
Edited · 58
- coreyhaines31/marketingskills★ 58k88% same
- maxrave-dev/SimpMusic★ 13k90% same
- TheCraigHewitt/seomachine★ 7.5k90% same
- yoopta-editor/Yoopta-Editor★ 3.1k90% same
- LeoYeAI/openclaw-marketing-skills★ 1k92% same
- mysticaltech/marketingskills★ 35291% same
- b1rdmania/ghostclaw★ 9192% same
- jmxt3/gitscape.ai★ 3392% same
- robertbstillwell/marketing-skills★ 2690% same
- ukunal91app/Marketing-Skills-by-Corey-Haines★ 2692% same
48 more not listed
Wrote their own version · 21
- OpenClaudia/openclaudia-skills★ 724same name
- LOGIN-TB/claude-skills★ 80same name
- eigent-ai/agent-skills★ 27same name
- xfstudio/skills★ 9same name
- Samin12/skills★ 8same name
- scayver/marketing-skills★ 8same name
- Adhamxon/claude-code-skills★ 2same name
- ai4brands-design/claude-skills★ 2same name
- DariuszCiesielski/polish-agent-skills★ 2same name
- liuchiawei/agent-skills★ 2same name
11 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
Used alongsideProjects with it also use free-tools, popups and 4 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
CesarjoquinSkillfree-tools
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Also in 20 projects that use this
- CesarjoquinSkill
popups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
Also in 18 projects that use this
ukunal91appSkillrevops
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.
Also in 41 projects that use this
- +3 more from Cesarjoquin
In this repository30 other files it gives its agents.
- AGENTS.MDAGENTS.md
- ai-seoSkill
- analyticsSkill
- attributionSkill
- churn-preventionSkill
- co-marketingSkill
- community-marketingSkill
- competitor-profilingSkill
- competitorsSkill
- content-strategySkill
- copy-editingSkill
- copywritingSkill
- croSkill
- customer-researchSkill
- imageSkill
- influencer-marketingSkill
- launchSkill
- marketing-councilSkill
- marketing-loopsSkill
- marketing-planSkill
- marketing-psychologySkill
- offersSkill
- onboardingSkill
- pricingSkill
- product-marketingSkill
- programmatic-seoSkill
- seo-auditSkill
- seoSkill
- site-architectureSkill
- videoSkill
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