landing-page-copy
Skill0 starsChanged 5 months agoMITView on GitHub
Writes a high-converting landing page — hero, subhead, problem, features-as- benefits, social proof, pricing, FAQ, and CTA. Trigger on "write my landing page", "homepage copy", "hero section", "make my copy convert", or "I need website copy for my startup".
14 other projects use a version of this.
Adopted by
Most recently taken up by
- clements23/marketing-agency-skillstheir own version, first seen Nov 8, 2026
- brainbytes-dev/everything-claude-marketingtheir own version, first seen Nov 1, 2026
- with-logic/crew-skillstheir own version, first seen Oct 29, 2026
- skyf0xx/hedgehog-core-copywriting-prose-engineeringtheir own version, first seen Oct 25, 2026
- SkillMedev/gtm-launchtheir own version, first seen Oct 5, 2026
- SkillMedev/performance-marketingtheir own version, first seen Oct 5, 2026
Used with
Projects with it also use direct-response-copy.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
MoizIbnYousafSkilldirect-response-copy
Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert', 'rewrite this copy', or any request involving persuasive writing. Three modes: Generate (write from scratch), Edit (improve existing copy with Seven Sweeps), Cold Email (outbound sequences). If someone has text that needs to sell harder, this is the skill.
Also in 3 projects that use this
Other versions14 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 14
- alexsmedile/hormozi-skills★ 208same name
- with-logic/crew-skills★ 28same name
- robpalmer99/claude-code-copywriting-skills★ 26same name
- skyf0xx/hedgehog-core-copywriting-prose-engineering★ 20same name
- brainbytes-dev/everything-claude-marketing★ 9same name
- impactbrussels/FounderOS★ 2same name
- kazuki-0418/agent-skills★ 2same name
- busyeugene/content-marketing-skills★ 1same name
- SkillMedev/content-marketing-engine★ 1same name
- SkillMedev/gtm-launch★ 1same name
4 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
In this repository9 other files it gives its agents.
- cold-outreachSkill
- competitor-analysisSkill
- fundraising-narrativeSkill
- growth-experimentsSkill
- market-researchSkill
- mvp-specSkill
- pricing-experimentsSkill
- pricing-strategySkill
- tam-sam-somSkill
The file
We split this skill into the rules it gives an agent
3 rules. 0 are common, 3 are distinctive, and 0 are very specific to this project.
0
Common
Most of the 14 edited versions we read keep these.
3
Distinctive
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 11
When a founder needs landing-page copy that converts a cold visitor into a signup, demo request, or purchase — clear, specific, and …
- Distinctive: line 27
If pre-launch, use a waitlist count or a credible founder-story line.
- Distinctive: line 45
Avoid: feature dumps, jargon, hero that describes the company instead of the customer's win.
“Common” is measured: kept by at least 6 in 10 of the 14 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
When to use
When a founder needs landing-page copy that converts a cold visitor into a signup, demo request, or purchase — clear, specific, and benefit-led.
Inputs to gather
- Product, ICP, and the #1 pain it kills.
- The single primary action you want visitors to take (signup / demo / buy / waitlist).
- Any proof: logos, metrics, testimonials, waitlist count.
- Pricing (if shown) and the top objections customers raise.
Process
- Hero — outcome-led headline (the after-state, not the feature) + a subhead that names the ICP and the mechanism in one line. Lead with clarity over cleverness.
- Problem — 2-3 lines mirroring the pain in the ICP's own words so they feel seen.
- Features as benefits — for each top feature write "X so you can Y"; the benefit (Y) leads. 3-5 max.
- Social proof — logos, a metric ("cut resolution time 40%"), or a punchy quote. If pre-launch, use a waitlist count or a credible founder-story line.
- Pricing — anchor to value; one tier highlighted; remove risk (free trial, no card).
- FAQ — answer the 4-5 objections that actually block the CTA (security, lock-in, "why not just use ChatGPT", migration effort).
- CTA — one primary action, repeated 2-3x, written as a benefit ("Start resolving tickets free"), never "Submit".
Output
A ready-to-paste page in sections, each labeled:
[HERO] headline + subhead + CTA · [PROBLEM] · [BENEFITS] (3-5 blocks) ·
[SOCIAL PROOF] · [PRICING] · [FAQ] (4-5 Q&A) · [FINAL CTA].
Include 2 headline variants for A/B testing.
Quality bar & pitfalls
- Good = a stranger gets "what it is, who it's for, why I'd act" in under 5 seconds.
- One page, one primary CTA. Specificity beats adjectives ("40% fewer tickets" > "revolutionary").
- Address the "why not just use ChatGPT/Claude?" objection head-on — point at your moat.
- Avoid: feature dumps, jargon, hero that describes the company instead of the customer's win.
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