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ads-competitor

Skill102 starsChanged 6 months agoMITView on GitHub

Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says competitor ads, ad spy, competitive analysis, competitor PPC, or ad intelligence.

9 other projects use a version of this, 8 of them edited.

Adopted by

Most recently taken up by

Used with

Projects with it also use ads-apple, gsap and 2 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • chriswesttSkill

    ads-apple

    Apple Ads (formerly Apple Search Ads) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Custom Product Pages (CPPs), MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), Maximize Conversions bidding, and goal CPA benchmarks by country. Use when user says Apple Ads, Apple Search Ads, ASA, App Store ads, Apple ads, Search Ads, or is advertising a mobile app on iOS.

    Also in 5 projects that use this

  • OpenAISkill

    gsap

    GSAP animation reference for HyperFrames. Covers gsap.to(), from(), fromTo(), easing, stagger, defaults, timelines (gsap.timeline(), position parameter, labels, nesting, playback), and performance (transforms, will-change, quickTo). Use when writing GSAP animations in HyperFrames compositions.

    Also in 3 projects that use this

  • OpenAISkill

    hyperframes-cli

    HyperFrames CLI tool — hyperframes init, lint, inspect, preview, render, transcribe, tts, doctor, browser, info, upgrade, compositions, docs, benchmark. Use when scaffolding a project, linting, validating, inspecting visual layout in compositions, previewing in the studio, rendering to video, transcribing audio, generating TTS, or troubleshooting the HyperFrames environment.

    Also in 3 projects that use this

  • StrayDragonSkill

    ui-ux-pro-max

    UI/UX design intelligence. 50 styles, 21 palettes, 50 font pairings, 20 charts, 8 stacks (React, Next.js, Vue, Svelte, SwiftUI, React Native, Flutter, Tailwind). Actions: plan, build, create, design, implement, review, fix, improve, optimize, enhance, refactor, check UI/UX code. Projects: website, landing page, dashboard, admin panel, e-commerce, SaaS, portfolio, blog, mobile app, .html, .tsx, .vue, .svelte. Elements: button, modal, navbar, sidebar, card, table, form, chart. Styles: glassmorphism, claymorphism, minimalism, brutalism, neumorphism, bento grid, dark mode, responsive, skeuomorphism, flat design. Topics: color palette, accessibility, animation, layout, typography, font pairing, spacing, hover, shadow, gradient.

    Also in 3 projects that use this

The file

We split this skill into the rules it gives an agent

6 rules. 5 are common, 0 are distinctive, and 1 is very specific to this project.

  • 5

    Common

    Most of the 9 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Read ads/references/benchmarks.md for industry CPC/CTR/CVR baselines

    line 13
  2. Common:

    Search for competitor brand terms to see their ads live

    line 44
  3. Common:

    No per-advertiser library.

    line 61
  4. Common:

    Always run brand campaigns to defend (low CPC, high CTR)

    line 168
  5. Common:

    Consider bidding on competitor brand terms (know the rules)

    line 172
  6. Common:

    Use Exact match for precision (less waste)

    line 177

“Common” is measured: kept by at least 6 in 10 of the 9 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md
<!-- Portions Copyright (c) 2026 Enrique Rocha (@soyenriquerocha) - see LICENSE for original authors · tododeia.com · id er-fd4fa55b -->

Competitor Ad Intelligence

Process

  1. Identify target competitors (from user input or industry analysis)
  2. Read ads/references/benchmarks.md for industry CPC/CTR/CVR baselines
  3. Research competitor ad presence across platforms
  4. Analyze ad copy, creative, and messaging themes
  5. Estimate competitor spend and keyword strategy
  6. Identify gaps and opportunities
  7. Generate competitive intelligence report

Data Sources

Free Intelligence Sources

SourcePlatformWhat You Can Find
Google Ads Transparency CenterGoogleActive ads, formats, geo targeting
Meta Ad LibraryMeta/InstagramAll active ads, creative, copy, spend range
LinkedIn Ad LibraryLinkedInActive ads from company pages
TikTok Creative CenterTikTokTop ads, trending creative, hashtags
Microsoft AdsMicrosoftLimited: use auction insights
Apple Ads (App Store)AppleSearch tab ads, Today tab ads, product page creatives

Google Ads Auction Insights

Available from the user's own Google Ads account:

  • Impression share vs competitors
  • Overlap rate (how often you compete)
  • Outranking share (who wins more often)
  • Top of page rate and absolute top of page rate
  • Available for Search and Shopping campaigns

Platform-Specific Research

Google

  • Ads Transparency Center: search by advertiser name or domain
  • Search for competitor brand terms to see their ads live
  • Auction Insights for impression share comparison

Meta

  • Ad Library: filter by advertiser, country, platform (FB/IG), date range
  • Shows creative (image/video), ad copy, active dates
  • Shows platform placement (Facebook, Instagram, Audience Network)

LinkedIn

  • Ad Library: search by company name
  • Shows Sponsored Content, Message Ads
  • Limited data compared to Meta Ad Library

TikTok

  • Creative Center 2.0: top-performing ads by industry, country, objective with enhanced filtering
  • Hashtag analytics: trending sounds and hashtags
  • TikTok Shop: review competitor storefronts, catalogs, reviews, and live shopping
  • No per-advertiser library; use Creative Center for industry trends

Apple Ads

  • App Store search: search competitor brand terms to see their Search tab ads
  • Today tab ads: check competitor presence on App Store homepage
  • Custom Product Pages: analyze competitor CPP variants via App Store listings

2025-2026 Platform Updates

Meta

  • Andromeda creative clustering (launched October 2025): ads with >60% similarity are suppressed. Competitor creative analysis must assess genuine conceptual diversity, not just volume
  • Advantage+ Sales (renamed from ASC): unified shopping campaign type. Check if competitors are running Advantage+ Sales vs manual campaigns

Google

  • Demand Gen replaced VAC (April 2026): Video Action Campaigns fully deprecated. Analyze competitor Demand Gen adoption (multi-format video+image)
  • AI Max for Search: AI-powered campaign type with 14% conversion lift. Check competitor adoption via Ads Transparency Center
  • Expanded Ads Transparency Center: richer data on competitor ad history, formats, and targeting regions

TikTok

  • Creative Center 2.0: enhanced industry benchmarking, top ads filtering by objective and format
  • Symphony AI variations (2025): AI-generated creative at scale. Assess whether competitors use Symphony-generated vs original content
  • TikTok Shop competitor analysis: review competitor Shop tabs, product catalogs, reviews, and live shopping activity

LinkedIn

  • Thought Leader Ads expansion (March 2025): now supports non-employee creators and influencers. Check if competitors sponsor external thought leaders
  • CRM integration (June 2025): enhanced audience matching. Competitors with CRM integration show more precise targeting patterns

Microsoft

  • Copilot ads in conversations: new placement in Microsoft Copilot chat. Check if competitors appear in conversational ad placements
  • CTV inventory: ads on Netflix, Max, Hulu, and Roku via Microsoft Advertising. Assess competitor presence on connected TV

Apple Ads

  • Rebranded to "Apple Ads" (April 2025): formerly Apple Search Ads. All references updated
  • Custom Product Page (CPP) competitive analysis: competitors can run different product page variants per ad group. Analyze CPP strategies
  • Maximize Conversions bidding: AI auto-bidder (GA February 2026). Check if competitors have adopted automated bidding

MCP Integration: For live API access to competitor data sources, see ads/references/mcp-integration.md.

Competitive Analysis Framework

1. Ad Copy Analysis

For each competitor, document:

  • Headlines: primary messages and value propositions
  • CTAs: what action they're driving (free trial, demo, buy now, learn more)
  • Offers: pricing, discounts, free shipping, trials
  • Tone: professional, casual, urgent, educational, emotional
  • USPs: unique selling propositions they emphasize
  • Pain points: customer problems they address

2. Creative Strategy Analysis

  • Formats used: image, video, carousel, collection, document
  • Visual style: photography, illustration, UGC, stock, branded
  • Video approach: studio quality vs UGC vs animated
  • Creative volume: how many active ads (indicator of testing velocity)
  • Refresh frequency: how often new creatives appear

3. Messaging Themes

Categorize competitor messaging into themes:

ThemeCompetitor ACompetitor BYour Brand
Price/Value✅ Primary⚠️ Secondary?
Quality/Premium❌✅ Primary?
Speed/Convenience⚠️ Secondary❌?
Trust/Authority✅ Primary✅ Primary?
Innovation❌⚠️ Secondary?

4. Keyword Intelligence (Google/Microsoft/Apple Ads)

  • Brand keyword bidding: are competitors bidding on your brand?
  • Keyword overlap: which non-brand terms do you both target?
  • Keyword gaps: terms competitors rank for that you don't target
  • Match type strategy: estimated match types from ad triggers

5. Spend Estimation

  • Meta Ad Library shows spend ranges for political/social ads
  • Google Auction Insights + impression share = directional spend estimate
  • Third-party tools (SEMrush, SpyFu) for more precise estimates
  • Manual estimation formula:
    Estimated Monthly Spend = Impressions × CPM / 1000
or
Estimated Monthly Spend = Clicks × Estimated CPC

Gap & Opportunity Identification

Platform Gaps

  • Which platforms are competitors NOT on? (opportunity to own)
  • Which platforms are they underspending on? (opportunity to outspend)

Messaging Gaps

  • What customer pain points are NO competitors addressing?
  • What value propositions are underrepresented in the market?
  • What content formats are competitors not using?

Audience Gaps

  • What demographics/segments are competitors not targeting?
  • What geographic markets are underserved?
  • What funnel stages are competitors neglecting?

Creative Gaps

  • What ad formats are competitors not using? (video, UGC, Spark Ads)
  • What creative styles are missing from the competitive landscape?
  • What platform-specific features are competitors not leveraging?

Competitive Response Strategy

When Competitors Bid on Your Brand

  • Always run brand campaigns to defend (low CPC, high CTR)
  • Dynamic keyword insertion to show your brand prominently
  • Sitelinks to key pages (pricing, features, reviews)
  • Ad copy that emphasizes unique differentiators
  • Consider bidding on competitor brand terms (know the rules)

When You're Outspent

  • Focus on efficiency over volume (better targeting, creative, landing pages)
  • Target long-tail keywords competitors ignore
  • Use Exact match for precision (less waste)
  • Double down on retargeting (lower CPA than prospecting)
  • Compete on creative quality, not budget

Output

Deliverables

  • COMPETITOR-INTELLIGENCE-REPORT.md: Full competitive analysis
    • Per-competitor ad presence summary
    • Ad copy and messaging analysis
    • Creative strategy comparison
    • Estimated spend levels
    • Keyword overlap and gaps
  • COMPETITIVE-GAPS.md: Opportunities identified from competitor analysis
    • Platform gaps
    • Messaging opportunities
    • Audience segments to target
    • Creative format opportunities
  • Strategic recommendations for competitive positioning
  • Priority actions to gain competitive advantage

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