distribution-channels
Skill9 starsChanged 41 days agoNo licenceView on GitHub
Company-level downstream go-to-market analysis for ONE company (or 2–5 peers): channel mix (DTC / wholesale / digital / retail / distributor / channel partner / direct sales), channel concentration (top retailer / distributor / partner share), per-channel gross-margin dynamics, sell-through and channel inventory, and channel mix-shift trajectory. Cross-industry: consumer, B2B industrial, pharma, software/SaaS, healthcare devices. Tiered verdict (Direct-led / Balanced / Channel-dependent / Channel-concentrated) with Investor Action Signal. Trigger: distribution channel analysis, channel mix, DTC vs. wholesale, channel concentration, sell-through, channel inventory, go-to-market analysis, "how is [company]''s channel mix shifting", "compare distribution channels of [Co A] vs [Co B]". Do NOT use for profit pools across value-chain tiers or "which part of the chain to own" (profit-pool-analysis), upstream sourcing risk (supply-chain-resilience), or brand strength (consumer-brand-equity).
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15 rules. About 0 are common, 12 are distinctive, and 3 are very specific to this project.
≈0
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≈12
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3
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