consumer-brand-equity
Skill9 starsChanged 41 days agoNo licenceView on GitHub
Analyzes brand equity for consumer-sector companies — how the brand is built, what drives it, financial evidence of strength or weakness, and durability over the next 5–10 years. Supports single-company deep dive OR comparative analysis across 2–5 peers. Buy-side framework covering awareness, pricing power, repeat & loyalty, cultural relevance, distribution strength, and defensibility — tailored by sub-sector (apparel / food & beverage / beauty / luxury / restaurants / household & CPG). Trigger: brand equity, brand strength, brand analysis, pricing power assessment, brand moat, consumer brand sustainability, "how strong is [company]''s brand", "compare [Co A] vs [Co B] brand equity". Do NOT use for a broad moat and rival review (competitive-position) or channel economics (distribution-channels).
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The file
We split this skill into the rules it gives an agent
11 rules. About 0 are common, 8 are distinctive, and 3 are very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈8
Distinctive · estimate
This author's own choices. Worth a look.
3
Very specific
Tied to their project's names, files or tools. Probably skip.
No licence file, so all rights are reserved — read it at the source. We count its rules but don't quote them. Read them on GitHub.
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
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