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CodeAlive-AICodeAlive-AI/ceo-ai-os/skills/competitor-research/SKILL.md

competitor-research

Skill9 starsChanged 6 months agoMITView on GitHub

Research competitors: products, pricing, team, funding, strategy, and positioning. Use when asked to analyze a competitor, compare products, or understand competitive landscape. For general company info without comparison angle, see company-intel.

30 other projects use a version of this.

Adopted by

Most recently taken up by

Used with

Projects with it also use tov-guidelines, icp-research and 7 more.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • matteotittaSkill

    tov-guidelines

    Analyzes existing client content (website, blog, social, docs) to extract voice patterns, vocabulary preferences,

    Also in 5 projects that use this

  • growthack88Skill

    icp-research

    Scrapes case studies, testimonials, and solutions pages from a target website to build structured ICP documentation. Produces TAM analysis, firmographic segments, champion and economic buyer personas, use case mapping, customer proof points, and voice-of-customer synthesis with normalized attributes. Requires website URL as primary input. Upstream: recommended company-context. Downstream: feeds positioning, product-messaging, landing-page-copy, content-strategy, and outreach-emails.

    Also in 5 projects that use this

  • matteotittaSkill

    expert-pov

    Extracts contrarian beliefs, market perspectives, and philosophical stances from founder interviews or questionnaire

    Also in 3 projects that use this

  • dachi-jp3Skill

    level

    表示レベル（auto / low / medium / high）を切り替える。

    Also in 3 projects that use this

  • VercelSkill

    messaging

    Use when turning settled positioning into the lines other people will reuse: the message hierarchy, value propositions per audience, objection handling, and the proof behind each claim.

    Also in 4 projects that use this

  • ai-agents-for-agencies-coachesSkill

    brand-kit

    Establish and enforce per-client brand fidelity using the DESIGN.md standard (google-labs-code/design.md). Use whenever starting work for a client, creating any ad/landing-page/creative, or when brand colors/fonts/spacing are needed. Auto-extracts a client's visual identity into a validated DESIGN.md, keeps a central registry, and feeds the tokens into image-studio (statics), fb-ad-video-studio (video), and landing pages. Triggers: "set up brand for <client>", "make a DESIGN.md", "match the client's brand", "what are their brand colors", "new client onboarding", any creative work that must be on-brand.

    Also in 4 projects that use this

  • +1 more from matteotitta

The file

We split this skill into the rules it gives an agent

4 rules. 0 are common, 2 are distinctive, and 2 are very specific to this project.

  • 0

    Common

    Most of the 22 edited versions we read keep these.

  • 2

    Distinctive

    This author's own choices. Worth a look.

  • 2

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Before helping, check MEMORY.md for: current competitors list, wedge, positioning.

    line 9
  2. Very specific:

    Always end with "Implications for [YOUR_PRODUCT]" — raw data without analysis is not useful.

    line 68
  3. Distinctive:

    Check their job postings (Step 4) — hiring reveals strategy

    line 72
  4. Distinctive:

    Use Exa findSimilar to discover competitors you didn't know about

    line 74

“Common” is measured: kept by at least 6 in 10 of the 22 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

[YOUR_PRODUCT] Context

Before helping, check MEMORY.md for: current competitors list, wedge, positioning. Output in Russian (product names and company names in original). For chat platforms: actionable summary with "so what" for [YOUR_PRODUCT].

Competitor Research

Gather competitive intelligence: products, pricing, team, funding, strategy.

Workflow

Step 1: Company Overview (Brand.dev)

orth run brand-dev /v1/brand/retrieve -q domain=COMPETITOR_DOMAIN

Step 2: Find Similar Companies (Exa)

Discover competitors you might not know about:

orth run exa /findSimilar -d '{"url": "https://COMPETITOR_DOMAIN", "numResults": 10}'

Step 3: Products & Pricing (ScrapeGraph)

orth run scrapegraph /v1/smartscraper -d '{"website_url": "https://COMPETITOR_DOMAIN/pricing", "user_prompt": "Extract all pricing tiers, features per tier, enterprise options, and free tier limits"}'

Step 4: Leadership & Key Hires (Fiber)

orth run fiber /v1/people-search -d '{"searchParams": {"company_names": ["COMPETITOR"], "job_titles": ["CEO", "CTO", "VP Product", "VP Engineering", "VP Sales"]}}'

Step 5: Recent Activity (Exa)

orth run exa /search -d '{"query": "COMPETITOR_NAME announcement launch funding 2026", "numResults": 15, "contents": {"text": true}}'

Output Format

**[Competitor]** vs [YOUR_PRODUCT]

Overview: [what they do, positioning]
Stage: [funding, team size]
Products: [list with pricing]
Strengths: [what they do well]
Weaknesses: [gaps, complaints]
Recent moves: [launches, hires, funding]

Implications for [YOUR_PRODUCT]:
- [actionable takeaway 1]
- [actionable takeaway 2]

Always end with "Implications for [YOUR_PRODUCT]" — raw data without analysis is not useful.

Tips

  • Check their job postings (Step 4) — hiring reveals strategy
  • Scrape their changelog/blog for recent product moves
  • Use Exa findSimilar to discover competitors you didn't know about
  • Compare pricing tiers directly with [YOUR_PRODUCT] pricing

Related Skills

  • signal-scanner — detects competitor mentions as buying signals
  • company-intel — general company report (not competition-focused)
  • competitive-analysis — strategic framework for competitive positioning
  • positioning-messaging — refine positioning based on competitive findings
  • social-listening — monitor what people say about competitors
  • exa-company-research — web research on companies via Exa

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