explainer-video-guide
Skill0 starsChanged 3 months agoMITView on GitHub
Explainer video production guide: scripting, voiceover, visuals, and assembly. Covers script formulas, pacing rules, scene planning, and multi-tool pipelines. Use for: product demos, how-it-works videos, onboarding videos, social explainers. Triggers: explainer video, how to make explainer, product video, demo video, video production, video script, animated explainer, product demo video, tutorial video, onboarding video, walkthrough video, video pipeline
4 other projects use a version of this, 4 of them edited.
Adopted by
Most recently taken up by
- Hainrixz/editor-pro-maxedited, first seen Oct 25, 2026
- AngelescuCiprian/claude-skillsedited, first seen Aug 22, 2026
- nikunj812/claude-skilledited, first seen Jul 1, 2026
- wendymardigian-prog/Editor-IA-Proedited, first seen Jun 24, 2026
Other versions4 projects use a version of this.
Word for word · 0
None found.
Edited · 4
- Hainrixz/editor-pro-max★ 27954% same
- wendymardigian-prog/Editor-IA-Pro★ 454% same
- AngelescuCiprian/claude-skills★ 054% same
- nikunj812/claude-skill★ 053% same
Wrote their own version · 0
None found.
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
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The file
We split this skill into the rules it gives an agent
1 rule. 0 are common, 0 are distinctive, and 1 is very specific to this project.
0
Common
Most of the 4 edited versions we read keep these.
0
Distinctive
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 8
Create explainer videos from script to final cut via inference.sh CLI.
“Common” is measured: kept by at least 6 in 10 of the 4 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Explainer Video Guide
Create explainer videos from script to final cut via inference.sh CLI.
Script Formulas
Problem-Agitate-Solve (PAS) — 60 seconds
| Section | Duration | Content | Word Count |
| Problem | 10s | State the pain point the viewer has | ~25 words |
| Agitate | 10s | Show why it's worse than they think | ~25 words |
| Solution | 15s | Introduce your product/idea | ~35 words |
| How It Works | 20s | Show 3 key steps or features | ~50 words |
| CTA | 5s | One clear next action | ~12 words |
Before-After-Bridge (BAB) — 90 seconds
| Section | Duration | Content |
| Before | 15s | Show the current frustrating state |
| After | 15s | Show the ideal outcome |
| Bridge | 40s | Explain how your product gets them there |
| Social Proof | 10s | Quick stat or testimonial |
| CTA | 10s | Clear next step |
Feature Spotlight — 30 seconds (social)
| Section | Duration | Content |
| Hook | 3s | Surprising fact or question |
| Feature | 15s | Show one feature solving one problem |
| Result | 7s | The outcome/benefit |
| CTA | 5s | Try it / Learn more |
Pacing Rules
| Content Type | Words Per Minute | Notes |
| Standard narration | 150 wpm | Conversational pace |
| Complex/technical | 120 wpm | Allow processing time |
| Energetic/social | 170 wpm | Faster for short-form |
| Children's content | 100 wpm | Clear and slow |
Key rule: 1 scene per key message. Don't pack multiple ideas into one visual.
Scene Duration Guidelines
- Establishing shot: 3-5 seconds
- Feature demonstration: 5-8 seconds
- Text/stat on screen: 3-4 seconds (must be readable)
- Transition: 0.5-1 second
- CTA screen: 3-5 seconds
Voiceover Script Writing Tips
- Short sentences. Max 15 words per sentence.
- Active voice. "You can track your data" not "Your data can be tracked."
- Conversational tone. Read it aloud — if it sounds stiff, rewrite.
- One idea per sentence. One sentence per visual beat.
Pacing Control in TTS
| Technique | Effect | Example |
Period . | Medium pause | "This changes everything. Here's how." |
Ellipsis ... | Long pause (dramatic) | "And the result... was incredible." |
Comma , | Short pause | "Fast, simple, powerful." |
Exclamation ! | Emphasis/energy | "Start building today!" |
Question ? | Rising intonation | "What if there was a better way?" |
Music & Audio
Background Music Guidelines
- Volume: 20-30% under narration (duck 6-12dB when voice plays)
- Style: match the brand tone (corporate = ambient electronic, startup = upbeat indie)
- Structure: intro swell (first 3s) -> subtle loop under narration -> swell at CTA
- No vocals: instrumental only under narration
Video Length by Format
| Format | Length | Platform |
| Social teaser | 15-30s | TikTok, Instagram Reels, YouTube Shorts |
| Product demo | 60-90s | Website, landing page |
| Feature explainer | 90-120s | YouTube, email |
| Tutorial/walkthrough | 2-5min | YouTube, help center |
| Investor pitch video | 2-3min | Pitch deck supplement |
Transition Types
| Transition | When to Use | Effect |
| Cut | Default between related scenes | Clean, professional |
| Dissolve/Crossfade | Time passing, mood shift | Soft, contemplative |
| Wipe | New topic or section | Clear separation |
| Zoom/Push | Drilling into detail | Focus attention |
| Match cut | Visual similarity between scenes | Clever, memorable |
Common Mistakes
| Mistake | Problem | Fix |
| Script too wordy | Voiceover rushed, viewer overwhelmed | Cut to 150 wpm max |
| No hook in first 3s | Viewers leave immediately | Start with the problem or surprising stat |
| Visuals lag narration | Confusing disconnect | Visuals should match or slightly precede words |
| Background music too loud | Can't hear narration | Duck music 6-12dB under voice |
| No captions | 85% of social video watched silent | Always add captions |
| Too many ideas | Viewer retains nothing | One core message per video |
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