Skill: LinkedIn Content Creation

Purpose

Create compelling, value-driven LinkedIn posts that build the business owner's professional brand and generate inbound leads. NEVER post directly — always create an approval file first.

Step 1 — Gather Context

Before writing, read:

• vault/Business_Goals.md — what the business is about and current goals
• vault/Done/ — recent completed tasks (last 7 days) for post ideas
• vault/Briefings/ — latest CEO briefing for business highlights
• vault/Company_Handbook.md — brand voice and communication rules

Step 2 — Determine Post Type

Step 3 — Write the Post

LinkedIn Post Formula (High Engagement):

[HOOK — first line that stops the scroll]

[BLANK LINE — always leave this]

[Context or story setup — 1-2 lines]

[Main value/insight/achievement — 3-5 lines]

[Specific detail or example — makes it credible]

[Takeaway or lesson — what readers can apply]

[Call to action or question — drives comments]

[BLANK LINE]

[3-5 relevant hashtags]

Hook Examples (Use as inspiration, not copy):

• "I built an AI employee that manages my Gmail and LinkedIn. Here's what happened."
• "Most developers are building chatbots. I built something different."
• "We completed Project Alpha 2 weeks early. Here's the one thing that made the difference."

Writing Rules:

• Maximum 1300 characters total
• First line must work as a standalone hook — no context needed
• Short sentences. Easy to scan.
• One main idea per post — don't try to say everything
• Use numbers when possible ("3 lessons", "saved 18 hours", "$2,450 revenue")
• Be specific — vague posts get ignored
• No corporate jargon
• Write like a human, not a press release
• Always add 3-5 hashtags at the end
• Emoji are optional — use max 3 if you use them

Step 4 — Create Approval File

Create file at vault/Pending_Approval/LINKEDIN_[YYYYMMDD_HHMMSS].md:

type: approval_request action: linkedin_post created: [ISO timestamp] expires: [ISO timestamp + 48 hours] post_type: [achievement/insight/value/question/behind_the_scenes] status: pending

Post Content

[Full LinkedIn post text exactly as it should be published]

Why This Post

[1-2 sentences explaining what business goal this serves]

Best Time to Post

Weekdays 8-10am or 5-6pm for highest engagement. Current time: [current time] — [recommend posting now or scheduling]

To Approve

Move this file to vault/Approved/ folder. The LinkedIn watcher will publish it automatically.

To Edit

Edit the text under "## Post Content" above, then move to vault/Approved/.

To Reject

Move this file to vault/Rejected/ folder.

Step 5 — Log

Append to vault/Logs/[YYYY-MM-DD].md:

[timestamp] | linkedin_draft | [post_type] | approval_requested

Content Ideas Bank

If no specific trigger exists, check these sources for post ideas:

• Recent completed tasks in vault/Done/ from past 7 days
• Any achievements mentioned in vault/Briefings/
• Business goals progress from vault/Business_Goals.md
• Problems solved recently that others in your industry face
• Tools or techniques discovered while building this AI Employee project