The canonical agent entrypoint is SKILL.md; this file exists for agent runtimes that load project-level AGENTS.md instructions. - Do not call this brain market-ready unless scripts/audit_brain.py --require market-ready passes. - A scaffold is not a finished brain. - Domain-specific claims require dated trustworthy sources. - Research evidence must be recorded in references/source-ledger.json. - Adapter completion must be recorded in references/adapter-manifest.json. - Preserve .raw/ as immutable source material. - Keep Obsidian wiki/, CODEX.md, dashboards, canvases, frontmatter, wikilinks, graph hygiene, and source…
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Claude-specific note: this file is persistent project context, not an enforcement layer. Release readiness is enforced by scripts/audit_brain.py and scripts/package_release.py.
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Scaffold and operate Claude Blog Brain, a source-cited Obsidian brain for blog content creation, optimization, and management dual-optimized for Google rankings (E-E-A-T, the 2026 core updates) and AI citations (GEO/AEO), spanning writing, rewriting and freshness, SERP-informed briefs and outlines, editorial calendars and strategy, semantic topic clusters, schema and internal linking, multilingual publishing, the FLOW framework, factchecking, personas, distribution, and the blog delivery contract, grounded in the claude-blog skill. Use when the user says "claude-blog-brain", "Claude Blog Brain", "create a blog content creation, optimization, and management dual-optimized for Google rankings (E-E-A-T, the 2026 core updates) and AI citations (GEO/AEO), spanning writing, rewriting and freshness, SERP-informed briefs and outlines, editorial calendars and strategy, semantic topic clusters, schema and internal linking, multilingual publishing, the FLOW framework, factchecking, personas, distribution, and the blog delivery contract, grounded in the claude-blog skill brain", "import sources", "synthesize plan", "render report", or wants a persistent vault-backed operating system for blog content creation, optimization, and management dual-optimized for Google rankings (E-E-A-T, the 2026 core updates) and AI citations (GEO/AEO), spanning writing, rewriting and freshness, SERP-informed briefs and outlines, editorial calendars and strategy, semantic topic clusters, schema and internal linking, multilingual publishing, the FLOW framework, factchecking, personas, distribution, and the blog delivery contract, grounded in the claude-blog skill.
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This repository contains Claude Blog, a Claude Code skill suite for blog content creation, optimization, and management. It follows the Agent Skills open standard and the 3-layer architecture (directive, orchestration, execution). 32 skill directories (1 orchestrator + 31 sub-skills), 30 user-facing /blog commands, 5 specialized subagents, 12 content templates, and 22 reference docs are dual-optimized for Google rankings (2026 core and spam update timeline, E-E-A-T) and AI citations (GEO/AEO). Includes FLOW framework integration, semantic topic-cluster planning + execution, multilingual publishing…
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Score one blog post (or a folder of posts) on a 5-category 100-point scale covering content quality, SEO, E-E-A-T, technical elements, and AI citation readiness. Runs the deterministic analyzer first, then adds judgment and prioritized Critical/High/Medium/Low fixes. Advisory style diagnostics never infer authorship or affect the score. Exports markdown, JSON or table; works with MDX, markdown, HTML or a URL. Use when the user asks to analyze, score, rate or check the quality of specific posts ("analyze blog", "blog score", "check blog quality", "rate this post"). For a site-wide health check (orphan pages, cannibalization, stale content, schema across all posts) use blog-audit instead.
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Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, the blog orchestrator loads these files, fenced as untrusted data, for write, rewrite, brief, outline, calendar, and strategy workflows. Pairs with blog-persona, which manages the structured persona JSON. Use when the user says "blog brand", "create brand context", "BRAND.md", "VOICE.md", "establish editorial brand". Not for learning a voice from existing posts (blog-style) or managing persona JSON (blog-persona).
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Create a content brief for ONE planned post: target and secondary keywords, search intent, template choice, competitor gaps from the live SERP, sourced statistics to include, section plan, internal-link targets, and distribution ideas. Use when the user says "content brief", "blog brief", "SEO brief", "article brief". Not a skeleton only (blog-outline), a multi-post plan (blog-strategy, blog-calendar, blog-cluster), or the article itself (blog-write).
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Build a dated monthly or quarterly editorial calendar: which posts to publish or review when, content mix, templates, distribution timing, and a material-change review queue. Use when the user says "editorial calendar", "content calendar", "publishing schedule", "what should I write this month". Not for positioning or pillars (blog-strategy), SERP-validated cluster maps (blog-cluster), or detecting declining pages from Search Console exports (blog-decay). Publication frequency is not a ranking signal.
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Detect keyword cannibalization across blog posts by extracting primary keywords from titles and headings, clustering semantically similar targets, and flagging posts competing for the same search intent. Supports a free local mode (file analysis) and a paid DataForSEO API mode that runs only after the user approves the call count. Outputs a severity-scored report with a recommended action per cluster (merge, differentiate, canonical, noindex, or no action). Use when the user says "cannibalization", "keyword overlap", "competing pages". Not a site audit (blog-audit) or cluster planning (blog-cluster); it changes no files or redirects.
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Internal capability, not user-invocable: the orchestrator calls it while running blog-write or blog-rewrite to turn research data into dark-mode compatible inline SVG charts (horizontal bar, grouped bar, donut, line, lollipop, area, radar) for HTML or MDX. Produces accessible markup (role=img, aria-labelledby, unique ids), source attribution and transparent backgrounds. Agents cannot call it.
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Semantic topic cluster planning and automated execution engine for claude-blog. Performs SERP-based keyword research, groups keywords by search intent and SERP overlap, builds a hub-and-spoke cluster architecture, generates an interactive SVG cluster map, and executes the full cluster by orchestrating blog-write calls with shared cluster context and automatic internal-link injection. Fills the strategy-to-execution gap: blog-strategy plans the blueprint, blog-cluster builds the house. Use when user says "blog cluster", "topic cluster", "content cluster", "cluster plan", "cluster execute", "cluster map".
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Compare two Google Search Console page exports (current vs previous period) to flag pages whose clicks or impressions fell by a chosen threshold, with a triage hint (refresh, query shift, consolidate, prune). The 20% default is a screening heuristic, not proof of decay. Use for "/blog decay", "content decay", "QoQ decline", "refresh declining posts". Needs two GSC exports; not for diagnosing a single traffic drop live (blog-google) or rewriting posts (blog-rewrite).
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Verify statistics and claims in blog posts by fetching cited source URLs and checking if the claimed data actually appears on the page. Extracts all load-bearing claims (statistics, product or policy claims, ranking and comparative claims, named sources), validates cited URLs before fetching, and scores match confidence (exact match 1.0, paraphrase 0.7-0.9, not found 0.0). Flags uncited claims as UNVERIFIED and marks a claim verified only when this run fetched the source and found the passage. Checks that a source says what the post says it says; it cannot prove the source is true or verify first-hand experience. Use when the user says "fact check", "verify statistics", "check sources", "factcheck". Report only; not for rewriting posts (blog-rewrite).
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Audit one blog post file for AI-citation readiness (self-contained, sourced passages, entity clarity, structure, crawler access) and score it with an internal 0-100 heuristic plus per-surface notes for AI Overviews, AI Mode, ChatGPT, Perplexity, Claude, Gemini, and Copilot. Use when the user says "geo", "aeo", "ai citation", "citation audit", "chatgpt citation". Not for a site-wide audit, live AI-visibility tracking, or schema generation (use claude-seo seo-geo, blog-audit, blog-schema), and not a promise of citations.
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Read-only audit of a folder of existing multilingual blog posts: translation coverage, parity, hreflang and canonical consistency, meta-tag parity, and stale translations, with a prioritized report. Use when the user says "locale audit", "check translations", "multilingual audit", "hreflang check", "Uebersetzungen pruefen" about posts that already exist. Not for creating or fixing translations (blog-translate, blog-localize, blog-multilingual) or for a site-wide technical hreflang crawl (claude-seo seo-hreflang).
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Deep cultural adaptation of an already translated blog post for one target market: local examples, CTAs, legal references, statistic sources, and formality (Sie/du, tu/vous). Built-in profiles for DACH, Francophone, Hispanic, and Japanese markets. Use when the user says "localize blog", "cultural adaptation", "adapt for Germany", "lokalisieren", "localiser", "adaptar" and a translation already exists. Not for translating (use blog-translate), auditing a folder of translations (use blog-locale-audit), or the full write-translate-localize pipeline (use blog-multilingual).
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One-command multilingual blog creation. Writes a blog post, translates it into user-specified languages, applies cultural adaptation, and emits hreflang tags, sitemap entries, and a CMS-ready language map. The complete write-to-publish pipeline for international content. Orchestrates blog-write, blog-translate, blog-localize, and (optionally) seo-hreflang. Use when user says "multilingual blog", "blog multilingual", "write in multiple languages", "international blog", "mehrsprachiger Blog", "blog multilingue", "blog multilingue", "create blog in German and French".
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Query a user's Gemini Notebook (formerly NotebookLM) for source-grounded answers through a logged-in browser session on their Google account. Uses the account's usage limits and writes browser state. Runs only on an explicit request: /blog notebooklm, "ask my Gemini Notebook", "ask my NotebookLM notebook", or "query my notebook library". Also used by blog-write when the user named a notebook for research. Not for generic research or note-taking.
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SERP-informed outline generation with H2/H3 heading hierarchy, competitive content gap analysis, section-by-section word count targets, chart and image placement markers, optional FAQ question planning, and internal linking zones. Skeleton only: structure, H2/H3 hierarchy, word counts, optional FAQ slots. Use blog-brief instead if you need full competitive analysis, statistics research, and image suggestions. Lighter than a full content brief, generates article skeleton and structure only, ready for /blog write to consume. Use when user says "outline", "blog outline", "content outline", "structure blog", "plan sections", "article skeleton", "heading structure", "SERP analysis", "competitive outline", "plan article".
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Create and manage writing personas with NNGroup 4-dimension tone framework (Funny-Serious, Formal-Casual, Respectful-Irreverent, Enthusiastic-Matter-of-fact). Personas define readability targets, sentence length distribution, vocabulary tier, contraction frequency, and summary box label. blog-write and blog-rewrite load the active persona as writer guidance. Use when the user says "create persona", "use persona", "list personas", or wants tone sliders and writing rules saved as structured JSON. Not for measuring style from existing posts (blog-style) or for audience, positioning, and taboo-phrase context files (blog-brand).
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Plain text files in a repository that tell a coding agent how the project works: commands to run, conventions to follow and things to avoid. CLAUDE.md, AGENTS.md, cursor rules and skills are the common kinds.
CLAUDE.md or AGENTS.md?
CLAUDE.md is read by Claude Code. AGENTS.md is an open format that Codex, Cursor and other agents read. Many projects keep one and point the other at it.
What is a skill?
A folder with a SKILL.md that describes one capability, such as filling PDFs or reviewing code. The agent loads it only when the task calls for it.
Can I search my own team's files too?
Your agents already can, over MCP, limited to the files you're allowed to read. Searching them from this page is coming.
AgriciDanielAGENTS.md