This is an agency or consultant workspace: your own business in my-agency/, each client in clients/. Read this file first. Every task belongs to one folder. If the user hasn't said which client, ask before you read or write anything. Never mix one client's context into another's work. For your own marketing, use my-agency/ the same way. Copy clients/_template/ to clients/active/<client-name>/, then run /company-context on their website.
Plans a LinkedIn carousel people finish reading: the story arc, slide-by-slide copy, a layout brief per slide using your brand colours and fonts, and the post caption, ready to build in Figma, Canva or Google Slides. Five content types: How I, How to, case study, framework, listicle. Triggers: "carousel", "LinkedIn carousel", "slide post for LinkedIn", "document post", "turn this into a carousel", "carousel about".
Writes LinkedIn comments on other people''s posts that read human and build relationships with buyers and the people they follow. Each comment quotes something specific from the post, adds the author''s own experience, and ends on a sharp point or a real question. Bans generic praise, pitching and engagement bait. Also works for thread replies in communities and Slack. Triggers: "comment on this post", "LinkedIn comment", "write a comment", "reply to this post", "engage with this post", "my comments for today".
Audits the recent posts of one or more LinkedIn creators (yours, a competitor, or people your buyers follow) and shows what works: hook types, post types, formats, calls to action and engagement, with a comparison across profiles. Diagnostic only; it does not write posts. Triggers: "LinkedIn content audit", "audit LinkedIn profiles", "analyse creator posts", "benchmark LinkedIn creators", "what is working on my LinkedIn", "LinkedIn pattern analysis".
Writes authority LinkedIn posts in the author''s voice: contrarian takes, frameworks, industry analysis, expert breakdowns and predictions. Each post puts proof in the first lines, makes one point, and ends on one belief you want the buyer to hold, so it builds the trust that turns into messages and calls. Triggers: "expert post", "thought leadership post", "hot take", "framework post", "industry take", "contrarian take", "what most people get wrong about". Not for personal stories (use linkedin-personal-posts).
Writes LinkedIn post hooks (the first one or two lines) aimed at a specific buyer and offer. Two modes: build a hook library across hook types for an ICP, or write 10 hooks for one post you are about to publish and refine the pick. Uses real buyer language from call notes when available. Triggers: "LinkedIn hooks", "hook library", "generate hooks", "hook ideas", "hooks for this post", "opening line for", "first line for my post". Feeds the post skills in this plugin.
Writes personal LinkedIn posts in the author''s own voice: full story posts built from real experiences, plus short formats (behind the work, a quick thought, a life-outside-work post). Each story maps to one buyer pain so it builds trust with the right audience. Never invents stories or numbers. Triggers: "personal post", "story post", "founder story", "credibility post", "personal LinkedIn series", "behind the scenes post". Not for educational or framework posts (use linkedin-expert-posts).
Audits a LinkedIn profile and rewrites the copy so it speaks to one buyer and earns the click: a scored audit of 8 sections, a number check, three headline options, an About section in long and short form, every Experience entry, a Featured plan and a banner brief. Copy only; it does not render images. Triggers: "LinkedIn profile", "profile audit", "optimise my LinkedIn profile", "rewrite my headline", "fix my About section", "banner copy", "my profile is not converting". Not for posts, comments or carousels (use the other linkedin skills in this plugin).
Plans and drafts a week of LinkedIn posts in two stops: first a plan (3 to 5 posts across personal, expert and carousel types, each tied to a buyer pain and your point of view, with hooks), then full drafts in your voice and a simple posting calendar. Reads your ICP and expert POV, uses the other skills in this plugin for hooks and drafts, and never posts anything. Triggers: "plan my LinkedIn week", "weekly LinkedIn", "LinkedIn content plan", "give me topics for this week", "write the week", "LinkedIn calendar".
Plain text files in a repository that tell a coding agent how the project works: commands to run, conventions to follow and things to avoid. CLAUDE.md, AGENTS.md, cursor rules and skills are the common kinds.
CLAUDE.md or AGENTS.md?
CLAUDE.md is read by Claude Code. AGENTS.md is an open format that Codex, Cursor and other agents read. Many projects keep one and point the other at it.
What is a skill?
A folder with a SKILL.md that describes one capability, such as filling PDFs or reviewing code. The agent loads it only when the task calls for it.
Can I search my own team's files too?
Your agents already can, over MCP, limited to the files you're allowed to read. Searching them from this page is coming.
matteotittaCLAUDE.md