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competitor-social-audit

Skill66 starsChanged 6 days agoMITView on GitHub

Audit and compare brands or competitors on TikTok, Instagram, YouTube, X and LinkedIn - followers, posting cadence, median views, engagement, top posts and content themes. Use when the user asks how a competitor is doing on social, to benchmark brands, or what content works for them. Uses the ScrapeIO API.

  • Reads credentials

The file

We split this skill into the rules it gives an agent

4 rules. About 0 are common, 1 is distinctive, and 3 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈1

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 3

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Find the handles: If the user gives only brand names, search (tiktok_search_users, instagram_search_profiles) and confirm the official …

    line 12
  2. Very specific:

    Themes: Read captions of the top 10 and bottom 10 posts.

    line 16
  3. Distinctive:

    Ads (optional): Use the ad-library-research skill to add what each brand is paying to promote.

    line 17
  4. Very specific:

    With the scrapeio MCP server: use the named tool when it exists (for example tiktok_profile).

    line 33

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Competitor social audit

Benchmark 2 to 5 brands side by side and explain what works for each.

Steps

  1. Find the handles. If the user gives only brand names, search (tiktok_search_users, instagram_search_profiles) and confirm the official account (verified, highest followers, matching bio link). Ask if unsure.
  2. Profiles on each platform: tiktok_profile, instagram_profile, youtube_channel, twitter_profile, and /v1/linkedin/company for LinkedIn.
  3. Recent posts (aim for the last 30 to 60 days): tiktok_profile_videos, instagram_user_posts, youtube_channel_videos, twitter_user_tweets, /v1/linkedin/company/posts. Page with cursor until you pass the date window.
  4. Per brand and platform, compute: followers, posts per week, median plays, median engagement rate ((likes + comments + shares) / plays), and the top 3 posts by plays.
  5. Themes. Read captions of the top 10 and bottom 10 posts. For the top 3 videos, pull transcripts (tiktok_transcript, youtube_transcript, instagram_transcript) to see the hook in the first lines.
  6. Ads (optional). Use the ad-library-research skill to add what each brand is paying to promote.

Output

  1. A comparison table: brand x platform with followers, posts per week, median plays, engagement rate.
  2. Per brand: the 3 best posts with links and one line on why they worked (format, hook, topic).
  3. Three concrete takeaways for the user.

Cost

About 2 to 4 credits per brand per platform, plus 1 per transcript. A 3-brand, 3-platform audit is usually 30 to 50 credits.

How to call ScrapeIO

Needs SCRAPEIO_API_KEY. If it is missing, ask the user to get a free key at https://scrapeio.com/login (100 credits, no card). Never print the key.

  • With the scrapeio MCP server: use the named tool when it exists (for example tiktok_profile). For any other path, use call_endpoint with { "path": "/v1/...", "params": { ... } }.
  • Without MCP: curl -s "https://scrapeio.com<path>?<params>" -H "x-api-key: $SCRAPEIO_API_KEY".
  • Answers are in data; lists are data.items with data.cursor and data.has_more. Fields are the same on every platform: handle, followers, plays, likes, comments, shares, created_at, url.
  • 403 (private) and 404 (not found) are free: skip and move on. Retry 502 once. 402 means the user needs credits (https://scrapeio.com/pricing).
  • Watch credits_remaining and tell the user before a step would spend more than they expect.

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