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windsor-aiwindsor-ai/claude-windsor-ai-plugin/skills/linkedin-ads/SKILL.md

linkedin-ads

Skill1 starsChanged 50 days agoMITView on GitHub

Analyze and manage LinkedIn Ads through Windsor.ai. Use when the user asks about their LinkedIn Ads performance — spend, impressions, clicks, CTR, CPC, conversions, or leads at campaign, campaign-group, or creative level, with member demographic breakdowns — or wants to pause/enable a campaign, campaign group, or creative, or change a campaign or campaign-group budget. Do not use for LinkedIn organic company-page data (that's the LinkedIn Organic connector), other ad platforms, or GA4/web analytics.

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The file

We split this skill into the rules it gives an agent

7 rules. 0 are common, 2 are distinctive, and 5 are very specific to this project.

  • 0

    Common

    Most of the 11 edited versions we read keep these.

  • 2

    Distinctive

    This author's own choices. Worth a look.

  • 5

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Reads are safe; writes change live ad spend: Only call execute_action after the user confirms the specific change.

    line 17
  2. Very specific:

    Call get_connectors to see which LinkedIn ad accounts are connected.

    line 23
  3. Very specific:

    Call get_fields for linkedin to get valid field ids — metrics (spend/cost, impressions, clicks, CTR, CPC, CPM, conversions, leads/form …

    line 30
  4. Very specific:

    Call get_data with fields, the target account(s), and a date range (date_from/date_to or a date_preset.

    line 35
  5. Distinctive:

    Write workflow — every time:

    line 77
  6. Very specific:

    Only after an explicit yes, call execute_action and report the result.

    line 85
  7. Distinctive:

    If the user says "pause the worst campaign", first do the read + ranking, then name the specific campaign and confirm before pausing.

    line 87

“Common” is measured: kept by at least 6 in 10 of the 11 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

LinkedIn Ads via Windsor.ai

Windsor.ai exposes live LinkedIn Ads data (read) and campaign-management actions (write) through MCP tools. The connector id is linkedin. Pass linkedin as the connector on every tool call; the Windsor.ai server serves all connectors, so it is never implied.

Golden rules:

  • Never guess field, account, action, or option names — get them from get_fields, get_connectors, list_actions, and get_options. Call those first.
  • Reads are safe; writes change live ad spend. Only call execute_action after the user confirms the specific change.
  • Report the numbers the user asked for, concisely.

1. Ground yourself first

Call get_connectors to see which LinkedIn ad accounts are connected. If none is connected, help the user connect: get_connector_authorization_url (or get_connector_connect_info) and give them the setup link. If several accounts are connected and the request is ambiguous, ask which one.

2. Reading performance data

  1. Call get_fields for linkedin to get valid field ids — metrics (spend/cost, impressions, clicks, CTR, CPC, CPM, conversions, leads/form completions) and dimensions (campaign, campaign group, creative, date, plus member_* demographics like industry, job title, seniority, company size). Use the exact ids returned.
  2. Call get_data with fields, the target account(s), and a date range (date_from/date_to or a date_preset; add date to the fields for a daily breakdown, omit it for aggregated totals).

LinkedIn report specifics:

  • Report levels: campaign, campaign group, and creative. Some fields require a specific level (get_fields/get_options indicate this). Including an ad/ creative field returns creative-level data; otherwise it defaults to campaign level.
  • Demographic fields (member_*) use their own pivot — request one demographic breakdown at a time, on its own, rather than combining several.
  • The API allows up to ~20 metrics and up to 3 pivots per query; keep field sets focused.

3. Managing campaigns (write actions)

LinkedIn Ads exposes these actions via list_actions / execute_action. Always call list_actions first to confirm the exact ids and schemas — treat the list below as guidance:

  • pause_campaign / enable_campaign — params: campaign_id.
  • pause_campaign_group / enable_campaign_group — params: campaign_group_id.
  • pause_creative / enable_creative — params: creative_id.
  • set_campaign_budget — params: campaign_id, budget_type (daily or total), amount. A total budget requires the campaign to have a schedule end date.
  • set_campaign_group_budget — params: campaign_group_id, amount (total budget only; the campaign group must have a schedule end date).
  • Newer actions such as rename_campaign, set_campaign_schedule, set_campaign_targeting, and create_creative are also listed today; build their params only from the schema list_actions returns, and confirm first.

Budget mechanics:

  • amount is in the account currency major unit — e.g. 100.00 means one hundred (not cents, not micros). The currency is resolved automatically from the account. set_*_budget sets an absolute value, not a delta: to raise by a percentage, read the current budget, compute the new absolute amount, and set that.

Write workflow — every time:

  1. Resolve the campaign/campaign group/creative to its id (via a get_data read if the user gave a name).
  2. Build the exact params from the list_actions schema.
  3. Show the user the concrete change and ask them to confirm — e.g. "Pause campaign 'Q3 Leads' (id 123…)?" or "Set daily budget for campaign X to €100.00?".
  4. Only after an explicit yes, call execute_action and report the result.

If the user says "pause the worst campaign", first do the read + ranking, then name the specific campaign and confirm before pausing.

4. Reference real data, don't fabricate

On an error (unknown field/connector/account/action), call the relevant discovery tool and retry with correct ids. Never invent spend, lead counts, campaign names, or ids.

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