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ckm:brand

Skill0 starsChanged 6 months agoMITView on GitHub

Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.

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SKILL.md

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

  • Brand voice definition and content tone guidance
  • Visual identity standards and style guide development
  • Messaging framework creation
  • Brand consistency review and audit
  • Asset organization, naming, and approval
  • Color palette management and typography specs

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

  • docs/brand-guidelines.md → Source of truth
  • assets/design-tokens.json → Token definitions
  • assets/design-tokens.css → CSS variables

Subcommands

SubcommandDescriptionReference
updateUpdate brand identity and sync to all design systemsreferences/update.md

References

TopicFile
Voice Frameworkreferences/voice-framework.md
Visual Identityreferences/visual-identity.md
Messagingreferences/messaging-framework.md
Consistencyreferences/consistency-checklist.md
Guidelines Templatereferences/brand-guideline-template.md
Asset Organizationreferences/asset-organization.md
Color Managementreferences/color-palette-management.md
Typographyreferences/typography-specifications.md
Logo Usagereferences/logo-usage-rules.md
Approval Checklistreferences/approval-checklist.md

Scripts

ScriptPurpose
scripts/inject-brand-context.cjsExtract brand context for prompt injection
scripts/sync-brand-to-tokens.cjsSync brand-guidelines.md → design-tokens.json/css
scripts/validate-asset.cjsValidate asset naming, size, format
scripts/extract-colors.cjsExtract and compare colors against palette

Templates

TemplatePurpose
templates/brand-guidelines-starter.mdComplete starter template for new brands

Routing

  1. Parse subcommand from $ARGUMENTS (first word)
  2. Load corresponding references/{subcommand}.md
  3. Execute with remaining arguments

Download now (ZIP)

  • Other versions24 projects use a version of this.

    Wrote their own version · 0

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    How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

  • Used alongsideProjects with it also use marketing-ideas, revops and 10 more.

    Other files people use alongside this one.

    Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
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    • silvainfmSkill

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