JTBD Extractor

Turn raw research into Jobs-to-be-Done statements showing what users are really trying to accomplish - reframing feature requests as underlying needs and uncovering innovation opportunities.

Output

Save to discovery/outputs/jtbd-[persona]-[YYYY-MM-DD].md

When to Use This Skill

• Reframing feature requests into underlying needs
• Finding innovation opportunities in saturated markets
• Training your team to think in jobs, not features

What You'll Get

I'll generate a complete Jobs-to-be-Done analysis with:

• JTBD statements - Properly formatted "When [situation], I want to [action], so I can [outcome]"
• Job categories - Separated into Functional, Emotional, and Social jobs
• Opportunity scores - Importance + (Importance - Satisfaction) to show where to focus
• Evidence tracking - Direct quotes and behavior supporting each job
• Feature translation - Mapping what users asked for to what they actually need
• Top opportunities - Ranked list of underserved jobs worth solving

What You'll Need

• Interview transcripts, survey responses, or customer feedback
• Context on your product/market

Process

Step 1: Review Your Context

I'll start by checking your context files to understand what you already know:

• personas.md - What jobs do your existing personas have?
• product.md - What problems does your product solve today?
• Research files - Any prior interview snapshots or feedback data?

I'll share what I find. For example:

"I see your personas in personas.md already have some Jobs-to-be-Done statements. I'll compare what I extract from this research to see if it confirms or expands on those jobs."

Step 2: Request Research Data

If you haven't provided data yet, I'll ask:

"I need research data to extract jobs from. Do you have any of these?

• Interview transcripts or notes
• Survey responses (especially open-ended)
• Support tickets or feature requests
• Customer feedback

You can paste it here or point me to files in your context/ folder."

I won't generate placeholder output without actual data.

Step 3: Identify Jobs

I'll extract statements that reveal what users are trying to accomplish:

• Listening for "I need to...", "I'm trying to...", "I want to..."
• Looking beyond the literal request to the underlying goal
• Connecting to your existing personas when relevant

Step 4: Format as JTBD

I'll structure each job properly:

When [situation/trigger],
I want to [motivation/action],
So I can [expected outcome].

Step 5: Categorize Jobs

I'll sort jobs into three types:

• Functional: The practical task (get a report to my boss)
• Emotional: How they want to feel (confident, in control)
• Social: How they want to be perceived (competent, innovative)

Step 6: Score Opportunities

I'll rate each job on:

• Importance: How much does this matter?
• Satisfaction: How well served is this today?
• Opportunity = Importance + (Importance - Satisfaction)

I'll be honest about confidence. If I'm inferring scores from limited data, I'll say so:

"⚠️ Scores are estimated from this interview. Validate with quantitative research before prioritizing."

Output Template

# Jobs-to-be-Done Analysis

**Source:** [Research inputs]
**Product Context:** [Your product/market]

## Context
*What I found in your files:*
- **Existing personas:** [From personas.md, or "None found"]
- **Known jobs:** [Any JTBD already documented]
- **Product positioning:** [From product.md]

## Jobs Identified

*Opportunity Score = Importance + (Importance - Satisfaction). Higher = bigger opportunity.*

### Functional Jobs
| Job Statement | Importance | Satisfaction | Opportunity | Evidence |
|--------------|------------|--------------|-------------|----------|
| When [situation], I want to [action], so I can [outcome] | 8/10 | 4/10 | 12 | [Quote or behavior] |

### Emotional Jobs
| Job Statement | Importance | Satisfaction | Opportunity | Evidence |
|--------------|------------|--------------|-------------|----------|
| When [situation], I want to feel [emotion], so I can [outcome] | 9/10 | 3/10 | 15 | [Quote or behavior] |

### Social Jobs
| Job Statement | Importance | Satisfaction | Opportunity | Evidence |
|--------------|------------|--------------|-------------|----------|
| When [situation], I want to be seen as [perception] | 7/10 | 5/10 | 9 | [Quote or behavior] |

## Comparison to Existing Personas
*How these jobs relate to your current understanding:*
- **Confirms:** [Jobs that match existing persona JTBD]
- **Expands:** [New jobs not in current personas]
- **Contradicts:** [Jobs that conflict with assumptions]

## Top Opportunities

### 1. [Highest opportunity job]
**Job:** [Full statement]
**Why Underserved:** [Current solutions fail because...]
**Desired Outcomes:**
- [Outcome 1]
- [Outcome 2]
**Solution Space:** [Types of solutions that could address this]

### 2. [Second highest]
[Same structure]

## Feature Request Translation
| Request (What They Said) | Job (What They Need) |
|-------------------------|---------------------|
| "Add a dashboard" | "Know if I'm on track without manual checking" |
| "Export to PDF" | "Share progress with stakeholders who don't have access" |

## Recommendations
1. [How to address top opportunity]
2. [Research to validate]

## Suggested Next Steps
- [ ] Update `personas.md` with new jobs discovered
- [ ] Validate importance/satisfaction scores with quantitative survey
- [ ] Add high-opportunity jobs to backlog for prioritization

---
⚠️ **Note:** Importance and satisfaction scores are estimated from research context. Validate with quantitative research (surveys, larger sample) before making prioritization decisions.

Framework Reference

Jobs-to-be-Done (Christensen/Ulwick):

• People don't buy products, they hire them to do a job
• Jobs are stable; solutions change
• Opportunity = Importance + (Importance - Satisfaction)

Tips for Best Results

1. I'll connect to your existing personas - If you keep personas.md updated, I'll show how new jobs relate
2. I focus on jobs, not solutions - "I need a hole" not "Hire a drill"
3. I'll find emotional and social jobs - They often drive decisions more than functional ones
4. I'll flag confidence levels - Low-confidence scores need validation with quantitative research