demand-lifecycle
Skill0 starsChanged 52 days agoLicence not identifiedView on GitHub
When classifying a Meta account's spend by what job it does — creating demand, capturing existing demand, accelerating a decided buyer, reviving a lapsed one, or expanding an existing customer. Use when the user asks "how should my account be structured," "how much should go to prospecting," "what's the right budget split," "are we just retargeting," or when a scale or incrementality question needs to know which layer the spend sits in. Create versus Capture is the incrementality distinction, made structural.
In this repository105 other files it gives its agents.
- CLAUDE.mdCLAUDE.md
- 14-day-change-controlSkill
- ab-testingSkill
- ad-copy-auditSkill
- ad-creativeSkill
- ad-headline-techniquesSkill
- ad-library-extractionSkill
- ads-campaign-planningSkill
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- conflict-resolutionSkill
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- emailsSkill
- frequency-and-saturationSkill
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- incrementalitySkill
- lead-capture-optimizationSkill
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The file
We split this skill into the rules it gives an agent
1 rule. About 0 are common, 1 is distinctive, and 0 are very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈1
Distinctive · estimate
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
The licence could not be identified — read it at the source. We count its rules but don't quote them. Read them on GitHub.
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
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