Digital Marketing Pro — agent context

This file is auto-loaded by OpenAI Codex, Google Antigravity, GitHub Copilot CLI, Cursor (when in the agent context chain), and other Agent Skills runtimes. It is the equivalent of CLAUDE.md for non-Claude surfaces.

What this plugin is

Digital Marketing Pro is a comprehensive open-source AI marketing plugin shipping 163 skills, 24 specialist agents, a 12-Part Strategy Flow, and EU AI Act Article 50 readiness. Built for marketing agencies, in-house teams running 50–200 brands, and consultancies.

Supported surfaces (v3.31.1): Claude Code (CLI + IDE extensions, min v2.1.157), Anthropic Cowork, OpenAI Codex (CLI + IDE + App), Cursor 2.5+, GitHub Copilot CLI, Google Antigravity 2.0 (CLI + IDE), Hermes Agent (Nous Research, Desktop v0.15.2+), OpenClaw (formerly Clawdbot/Moltbot), Grok (xAI Build CLI, native .grok-plugin/ pair). Plus 35+ additional platforms via the Agent Skills open standard (Goose, OpenHands, OpenCode, Junie, Gemini CLI, Roo Code, Kiro, Amp, Letta, Mux, Factory, Workshop, Tabnine, Mistral Vibe, and more — see README "Works on 40+ agent harnesses").

Cowork-specific: On Anthropic Cowork the per-session filesystem is ephemeral (~/.claude-marketing/ AND ${CLAUDE_PLUGIN_DATA} BOTH vanish at session end — known platform issue #51398). Run /digital-marketing-pro:cowork-setup once per team to route brand state through a Google Drive MCP so profiles, plans, and reports survive across sessions.

How to use it as an agent

1. Discover skills by description. All 163 skills auto-discover via SKILL.md frontmatter (name: + description:). Match user intent to skill description.
2. Run skills by routing user requests to the matching SKILL.md. Read the skill body for instructions, scripts to run, references to pull.
3. Skill bodies may reference Python scripts at scripts/<name>.py — invoke via Bash / run_shell_command.
4. HTTP MCP connectors are opt-in. See .mcp.json.connectors-reference for the full catalog (Slack, HubSpot, Notion, Gmail, Google Calendar, Stripe, Ahrefs, SimilarWeb, Klaviyo, Amplitude, Canva, Figma, Asana, Webflow). User must configure env vars or set up MCP servers before they connect.
5. Compliance is mandatory. Skills enforce GDPR / CCPA / EU AI Act / DPDPA / LGPD / 11 other privacy jurisdictions. Don't skip the compliance gates.
6. C2PA content provenance is required for AI-generated assets in EU campaigns (Article 50, applicable 2 Aug 2026). Use scripts/embed-c2pa.py to sign before delivery.

Canonical entry points

Files in this repo

• skills/<name>/SKILL.md — 158 Agent Skills (the surface area). Each is byte-portable across all supported surfaces.
• agents/<name>.md — 24 specialist agent definitions (Claude Code subagent format; on Codex use TOML conversion at ~/.codex/agents/, on Antigravity use /agent ad-hoc spawn). Full list in the Specialist agents (24) section below.
• commands/<name>.md — Claude Code slash commands (/digital-marketing-pro:<name>). On other surfaces invoke via natural-language intent — the SKILL.md routing picks up the same handler.
• plugin.yaml + __init__.py at repo root — Hermes Agent native plugin (native since v3.13.0). __init__.py exposes register(ctx) which walks skills/ and exposes all 163 skills via ctx.register_skill(). Read ONLY by Hermes; ignored by every other platform.
• openclaw.plugin.json at repo root — OpenClaw native manifest (native since v3.13.0). skills field points at ./skills. OpenClaw also auto-detects .claude-plugin/plugin.json as a Claude-compatible bundle fallback.
• scripts/*.py — 86 Python helpers (optional, run when Python 3.8+ is present). Includes _common.py (shared workspace-root / slugify / atomic-write helpers), connector_resolver.py + connector_executor.py (8 executable HTTP connectors), resolve_model.py + refresh_models.py (shared model curator with auto-fall-forward on deprecated IDs), plugin-metadata.py (environment + asset probes), drive-sync-state.py (Cowork+Drive routing ledger), check_skill_contracts.py (doc-vs-argparse linter), and skill-line-check.py (CI line guard).
• tests/test_*.py + tests/run_all.py — 209 stdlib-unittest tests covering resolve_model, drive-sync-state, plugin-metadata, skill-line-check, connector_resolver, _common, engagement/checkpoint/execution state, the doc-vs-script contract scanner, release-consistency locks, the Hermes adapter (plugin.yaml + __init__.py), and the OpenClaw manifest. Run with python tests/run_all.py.
• settings.json.example — recommended user settings: fallbackModel 3-model resilience chain, requiredMinimumVersion, skillOverrides, OTel resource attrs (under env).
• hooks/hooks.json — ships as {"hooks":{}} (zero global hooks). Add hooks at user scope if needed.
• .mcp.json — ships as {"mcpServers":{}} (zero auto-connecting MCPs). Full catalog at .mcp.json.connectors-reference.
• Reference knowledge files live inside each skill at skills/<name>/*.md (169 of them — there is no top-level references/ directory), covering compliance, channel mechanics, and AEO/GEO targets.

Specialist agents (24)

agents/<name>.md. The competitive pair competitive-intel + competitor-intelligence merged into competitive-intel (with a mode: snapshot|monitoring input); memory-manager is retained as a thin storage-only agent while intelligence-curator owns intake/interpretation. Post-merge roster:

1. agency-operations
2. analytics-analyst
3. brand-guardian
4. competitive-intel
5. content-creator
6. crm-manager
7. cro-specialist
8. email-specialist
9. execution-coordinator
10. growth-engineer
11. influencer-manager
12. intelligence-curator
13. journey-orchestrator
14. localization-specialist
15. market-intelligence
16. marketing-scientist
17. marketing-strategist
18. media-buyer
19. memory-manager
20. performance-monitor-agent
21. pr-outreach
22. quality-assurance
23. seo-specialist
24. social-media-manager

Cross-platform notes

• Skills are the universal interface. Same SKILL.md works on Claude Code, Codex, Antigravity, Cursor, Copilot CLI, Gemini CLI (Agent Skills open standard adopted Dec 2025).
• Claude Code subagents (agents/*.md) are Claude-only as static files. On Codex use the TOML equivalent at ~/.codex/agents/*.toml. On Antigravity use the /agent slash command for ad-hoc spawning.
• Slash commands are Claude-only as commands/*.md files. On other surfaces invoke skills by name or natural-language intent.
• MCP env-var syntax differs by surface. Claude uses ${user_config.VAR}; Codex/Antigravity use $VAR. Our .mcp.json ships empty so this doesn't bite.

Identity / authority

Built and maintained by Indus Net TechShu Digital Pvt. Ltd. (https://techshu.ai). MIT-licensed. No telemetry. Part of the TechShu Marketing Suite. Originally created by Indranil Banerjee, MIT licensed; TechShu's version is maintained separately.