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susanteditsusantedit/claude-skills/seo-sxo/SKILL.md

seo-sxo

Skill0 starsChanged 32 days agoNo licenceView on GitHub

Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".

20 other projects use a version of this, 12 of them edited.

Adopted by

Most recently taken up by

Used with

Projects with it also use seo-agentic and seo-firecrawl.

Other files people use alongside this one.

Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
  • AgriciDanielSkill

    seo-agentic

    Audit and fix agent readiness: the Lighthouse Agentic Browsing fraction, accessibility tree for agents, robots.txt and Content-Signal for AI agents, WAF treatment of agent traffic, llms.txt, Markdown delivery, ai-catalog.json, /.well-known discovery files, and WebMCP tools. Use when the user asks whether AI agents can use or browse the site, or about llms.txt or WebMCP. Exclude AI citability and brand signals (seo-geo) and commerce protocol depth (seo-ecommerce).

    Also in 4 projects that use this

  • amirjahfar1Skill

    seo-firecrawl

    Ad-hoc web scraping, site mapping, and full-site crawling via Firecrawl MCP. Returns raw HTML, parsed metadata (og:*, twitter:*, JSON-LD, canonical, robots), JS-rendered DOM, and screenshots that WebFetch cannot. Distinct from the DataForSEO skills (which give keyword/traffic/SERP data) and from WebFetch (which gives markdown prose only). Use when the user says "scrape this page", "crawl this site", "map this site", "find all pages on", "get the OG tags", "get the JSON-LD", "render this JS-heavy page", or any task where raw `<head>` metadata, structured-data scripts, or post-JS DOM are the actual deliverable. Also invoked as a sub-step from other skills that need raw HTML.

    Also in 3 projects that use this

The file

We split this skill into the rules it gives an agent

12 rules. 5 are common, 0 are distinctive, and 7 are very specific to this project.

  • 5

    Common

    Most of the 16 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 7

    Very specific

    Tied to their project's names, files or tools. Probably skip.

No licence file, so all rights are reserved — read it at the source. We count its rules but don't quote them. Read them on GitHub.

“Common” is measured: kept by at least 6 in 10 of the 16 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

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What did you use it for? e.g. Reviewing pull requests in a Rails app

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