apple-ads-placements-creative
Skill0 starsChanged 5 days agoMITView on GitHub
Apple Ads certification guidance for ad placements and creative setup, including Today tab, Search tab, Search results, Product pages, custom product pages, and ad variation behavior. Use for placement decisions and creative readiness checks.
In this repository7 other files it gives its agents.
The file
We split this skill into the rules it gives an agent
4 rules. About 0 are common, 3 are distinctive, and 1 is very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈3
Distinctive · estimate
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 29
Do not claim multiple search-result ads can show simultaneously (only one may appear at top).
- Distinctive: line 31
Keep localization requirements explicit when recommending custom product pages.
- Distinctive: line 32
Before running CLI commands or interpreting Insights, read the Platform API agent guidance.
- Very specific: line 35
Read references/placements-creative-cheatsheet.md for extracted observed placement findings, readiness rules, and experiment rubric.
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Apple Ads Placements and Creative
Use when
- A user asks where ads appear and how each placement behaves.
- A user asks how custom product pages and ad variations are used per placement.
- A user asks for a certification-aligned creative readiness checklist.
Workflow
- Identify placement(s): Today tab, Search tab, Search results, Product pages.
- Validate placement-specific constraints using the rubric in
references/placements-creative-cheatsheet.md:- destination page behavior
- localization requirements
- creative asset source (default vs custom product page)
- Validate creative readiness against the minimum checklist:
- icon/subtitle clarity
- screenshot/app preview suitability
- policy-safe and age-appropriate expectations
- Recommend one placement experiment plan with:
- why that placement fits the acquisition goal
- the minimum readiness gaps to fix before launch, if any
- success and failure thresholds for CPT, conversion rate, and CPA relative to the current baseline
Guardrails
- Do not claim multiple search-result ads can show simultaneously (only one may appear at top).
- Clearly state when default ad fallback behavior applies for search results variations.
- Keep localization requirements explicit when recommending custom product pages.
- Before running CLI commands or interpreting Insights, read the Platform API agent guidance. It covers explicit account selection, SOV metric limits, unsupported operations, and write recovery.
References
- Read
references/placements-creative-cheatsheet.mdfor extracted observed placement findings, readiness rules, and experiment rubric.
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