Claude skills and agent skills

VercelSkill

positioning

vercel/eve/apps/templates/marketing-team-eve-template/agent/subagents/product-marketer/skills/positioning/SKILL.md

Use when working out what a product is, who it's for, and what it competes with: the market alternatives, the ideal customer, the differentiators worth claiming, and the positioning statement that follows.

VercelSkill

programmatic-seo

vercel/eve/apps/templates/marketing-team-eve-template/agent/subagents/seo/skills/programmatic-seo/SKILL.md

Use when planning many similar pages from a template and a data set: choosing the pattern, deciding whether the data can carry it, and avoiding the thin-content failure that gets page sets deindexed.

Often used withpopups·popup-cro·revops

VercelSkill

schema

vercel/eve/apps/templates/marketing-team-eve-template/agent/subagents/seo/skills/schema/SKILL.md

Use when adding, fixing, or reviewing structured data: JSON-LD for articles, products, FAQs, breadcrumbs, organizations, and local businesses, and what to do when markup doesn't earn a rich result.

Often used withpopups·sms·directory-submissions

VercelSkill

seo-audit

vercel/eve/apps/templates/marketing-team-eve-template/agent/subagents/seo/skills/seo-audit/SKILL.md

Use when reviewing a page or site for organic search, or diagnosing why something isn't ranking: crawl and index signals, on-page elements, content quality, and how to order the fixes.

Often used withopenseo-review-web-content·community-led-growth·micro-saas-launcher

VercelSkill

site-architecture

vercel/eve/apps/templates/marketing-team-eve-template/agent/subagents/seo/skills/site-architecture/SKILL.md

Use when planning or restructuring what pages a site has and how they connect: hierarchy, navigation, URL patterns, breadcrumbs, and internal linking. Not for XML sitemaps, which are in seo-audit.

Often used withpopups·marketing-council·community-marketing

VercelSkill

bluesky-style

vercel/eve/apps/templates/marketing-team-eve-template/agent/subagents/social-media-coordinator/skills/bluesky-style/SKILL.md

Use when drafting or editing a post for Bluesky.

VercelSkill

linkedin-style

vercel/eve/apps/templates/marketing-team-eve-template/agent/subagents/social-media-coordinator/skills/linkedin-style/SKILL.md

Use when drafting or editing a LinkedIn post in the house voice.

VercelSkill

mastodon-style

vercel/eve/apps/templates/marketing-team-eve-template/agent/subagents/social-media-coordinator/skills/mastodon-style/SKILL.md

Use when drafting or editing a post (toot) for Mastodon / the fediverse.

VercelSkill

threads-style

vercel/eve/apps/templates/marketing-team-eve-template/agent/subagents/social-media-coordinator/skills/threads-style/SKILL.md

Use when drafting or editing a post for Threads (Meta): casual, conversational, reply-driven voice.

VercelSkill

x-style

vercel/eve/apps/templates/marketing-team-eve-template/agent/subagents/social-media-coordinator/skills/x-style/SKILL.md

Use when drafting or editing a post or thread for X (Twitter): voice, hooks, length, threads, hashtags, and links.

VercelSkill

content-experimentation-best-practices

vercel/eve/apps/templates/sanity-copilot-eve-template/agent/skills/content-experimentation-best-practices/SKILL.md

Content experimentation and A/B testing guidance covering experiment design, hypotheses, metrics, sample size, statistical foundations, CMS-managed variants, and common analysis pitfalls. Use this skill when planning experiments, setting up variants, choosing success metrics, interpreting statistical results, or building experimentation workflows in a CMS or frontend stack.

VercelSkill

content-modeling-best-practices

vercel/eve/apps/templates/sanity-copilot-eve-template/agent/skills/content-modeling-best-practices/SKILL.md

Structured content modeling guidance for schema design, content architecture, content reuse, references versus embedded objects, separation of concerns, and taxonomies across Sanity and other headless CMSes. Use this skill when designing or refactoring content types, deciding field shapes, debating reusable versus nested content, planning omnichannel content models, or reviewing whether a schema is too page-shaped or presentation-driven.

VercelSkill

portable-text-conversion

vercel/eve/apps/templates/sanity-copilot-eve-template/agent/skills/portable-text-conversion/SKILL.md

Convert HTML and Markdown content into Portable Text blocks for Sanity. Use when migrating content from legacy CMSs, importing HTML or Markdown into Sanity, building content pipelines that ingest external content, converting rich text between formats, or programmatically creating Portable Text documents. Covers @portabletext/markdown (markdownToPortableText), @portabletext/block-tools (htmlToBlocks), custom deserializers, and the Portable Text specification for manual block construction.

VercelSkill

portable-text-serialization

vercel/eve/apps/templates/sanity-copilot-eve-template/agent/skills/portable-text-serialization/SKILL.md

Render and serialize Portable Text to React, Svelte, Vue, Astro, HTML, Markdown, and plain text. Use when implementing Portable Text rendering in any frontend framework, building custom serializers for non-standard block types, converting Portable Text to HTML strings server-side, converting Portable Text to Markdown, extracting plain text from Portable Text, or troubleshooting rendering issues with marks, blocks, lists, or custom types.

VercelSkill

sanity-best-practices

vercel/eve/apps/templates/sanity-copilot-eve-template/agent/skills/sanity-best-practices/SKILL.md

Sanity development best practices for schema design, GROQ queries, TypeGen, Visual Editing, images, Portable Text, Studio structure, localization, migrations, Sanity Functions, Blueprints, and framework integrations such as Next.js, Nuxt, Astro, Remix, SvelteKit, Angular, Hydrogen, and the App SDK. Use this skill whenever working with Sanity schemas, defineType or defineField, GROQ or defineQuery, content modeling, Presentation or preview setups, Sanity-powered frontend integrations, Sanity Functions, documentEventHandler, defineDocumentFunction, defineMediaLibraryAssetFunction, @sanity/functions, @sanity/blueprints, sanity.blueprint.ts, event-driven content automation, or when reviewing and fixing a Sanity codebase.

VercelSkill

seo-aeo-best-practices

vercel/eve/apps/templates/sanity-copilot-eve-template/agent/skills/seo-aeo-best-practices/SKILL.md

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

VercelSkill

writing-quality

vercel/eve/apps/templates/sanity-copilot-eve-template/agent/skills/writing-quality/SKILL.md

Writing-quality guardrails for any prose the agent drafts or edits: blog posts, page copy, Notion drafts, release notes, marketing text. Use this skill whenever writing or revising content meant for humans to read, to keep the prose natural, plain, and free of AI-sounding phrasing. Not needed for code, queries, or structural CMS work.

VercelSkill

writing-quality

vercel/eve/apps/templates/sanity-copilot-eve-template/agent/subagents/reviewer/skills/writing-quality/SKILL.md

The review rubric: writing-quality rules and reference lists for judging a content draft, covering AI-sounding phrasing, bloated wording, structure, and web-content specs. Load at the start of every review.

VercelSkill

company-context

vercel/eve/apps/templates/slack-company-brain-template/agent/skills/company-context/SKILL.md

Company names, teams, glossary, and where information lives. Load before answering questions that depend on company-specific terms, owners, or sources.

VercelSkill

pdf-forms

vercel/eve/e2e/fixtures/agent-deferred-tools/agent/skills/pdf-forms/SKILL.md

Fill and validate the billing desk's PDF forms, such as refund authorizations.