Skills real projects publish on GitHub, most starred first. Each one says what it will make an agent do before you copy it.
AnthropicSkillanthropics/knowledge-work-plugins/sales/skills/win-loss-review/SKILL.md
Analyze recently closed opportunities to find patterns in what wins and what loses - stage of loss, common objections from transcripts, deal characteristics. Leader-focused. Use when the user asks "win loss review", "why are we losing deals", "what's working", or "analyze closed opps".
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/ad-manager/SKILL.md
The ads consultant that becomes an ads agent. Reads paid-ad performance natively through the TikTok Ads connector, or via a build-connector Zapier connection for other ad platforms, explains in plain English what is working and what is burning money, recommends budget, targeting, and creative changes with the dollar impact of each, drafts new ad copy in the owner's voice plus Canva creative briefs, and — only after an explicit yes — executes the approved changes in the ad account. Works from exported CSV reports when nothing is connected, the normal starting point. Use this whenever the owner talks about ads or ad spend at all, including "are my ads working," "what's my ROI on ads," "I'm spending money on Facebook and I don't know what I'm getting," "should I turn this campaign off," "my cost per lead is going up," "write me a new ad," "who should I be targeting," or "the ad guy quit."
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/ap-processor/SKILL.md
Works the bill pile end to end: reads bills and vendor statements out of the AP inbox or from uploaded PDFs and phone photos, pulls out vendor, amount, due date, and line detail, codes each one to the right account and job, matches it against the purchase order and the receiving ticket, then stages the entries and a proposed payment run in QuickBooks, Xero, or NetSuite for the owner to approve in one pass. Nothing is entered and nothing is paid without an explicit yes. Reach for this whenever bills, vendor invoices, or paying people comes up — including "what do I owe," "the bills are piling up," "pull the invoices out of my email and into QuickBooks," "code these for me," "who needs to get paid this week," "did we get billed twice," or when the owner forwards a supplier invoice with no message at all. Use it before cash-flow-snapshot or month-end-prep so those run on real payables instead of a guess.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/brand-style/SKILL.md
Sets and updates the owner's brand look and output preferences, which every page and document the plugin produces then follows automatically. Captures the brand from a pasted website link or a plain-words description — never a hex code, color picker, or upload — previews it on a sample page, asks how they want their outputs delivered (visual artifacts, Word docs, markdown, Notion pages, Canva Docs, or best-for-the-skill), and saves both to the business profile. Runs inside smb-onboard on first setup and stands alone forever after. Use when the owner says "update my brand," "we rebranded," "change my colors," "make the reports match our new look," "change how you give me reports," "I want Word docs instead," or anything about the look or format of what the plugin hands them.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/build-agent/SKILL.md
Turns a task the owner keeps doing by hand into a named, reusable skill they can trigger by name or put on a schedule. Watches them do it once or listens to them describe it, works out what varies and what stays fixed, writes the skill with approval checkpoints in the right places, registers it with the router, and shares it with the team. This is how a business gets a workflow nobody shipped for them. Use this whenever the owner describes something repetitive they wish were automatic — including phrasings like "I do this every week," "can you remember how to do this," "make this a thing I can just ask for," "build me an agent," "automate this for me," "turn this into a workflow," or "I want this to happen every Monday." Reach for it when they describe a routine, even without asking for automation.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/build-connector/SKILL.md
Gets Claude talking to a tool nobody built an official connector for. Works out what the system is, checks the Claude connector directory for an existing connector first, and when there isn't one connects the tool through Zapier — never by hand-building against a raw API — with credentials handled safely and approval gates on anything that writes. This is what turns "my ERP isn't supported" into an afternoon. Use this whenever the owner names a tool that isn't connected — including phrasings like "can you connect to my," "make my tools talk to each other," "there's no API for this," "pull data out of my field service software," "I use ServiceTrade and it's not on the list," or "is there any way to get at this data." Reach for it whenever an unsupported system is blocking something else.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/business-pulse/SKILL.md
Produces a one-page cross-functional business snapshot for SMB owners — cash position (the ledger: MYOB, NetSuite, QuickBooks, Xero, or Zoho Books), sales trend (PayPal/Square/Stripe), pipeline movement (HubSpot), this week's commitments (Calendar), urgent watch-list items (Gmail or M365, Slack), and the single most important thing needing attention today. Proactively tries every available connector and gracefully scopes to whatever is connected — one connector gives a partial pulse; the full stack gives the full picture. Trigger when the user asks how the business is doing, wants a snapshot, a daily brief, a Friday recap, or says anything like "what am I missing" or "catch me up on the business." A start-of-week briefing routes to /monday-brief, which runs this skill as its first link.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/call-list/SKILL.md
Builds today's call list. Runs lead-triage to rank the top-5 leads most worth calling, supplies talking points from email history, blocks time on the calendar, and drafts follow-up messages. Trigger on "call list," "who am I calling today," "top five to call today," or "block time for calls." An owner who wants leads scored or ranked with no calendar blocks routes to lead-triage directly. Accepts optional count and date arguments.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/canva-creator/SKILL.md
Takes an approved content brief and executes a campaign end-to-end: builds the posting calendar, generates Canva designs for social posts, drafts caption and email copy, and stages social sends in HubSpot. Canva is used for social posts only (Instagram, Facebook, X, LinkedIn) — email content is drafted as plain text and surfaced inline for the owner to send from their own tool. Every step requires explicit owner approval. This is the one-shot campaign executor: a finished brief goes in, a complete campaign comes out. Use when the owner hands off an approved brief or points at one — "run this brief," "execute the campaign," "turn this brief into posts," "build the campaign from the plan we approved." For day-to-day posting with no brief — "I need to post more," "what should we post" — use social-content-engine instead; it owns the standing calendar.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/cash-flow-snapshot/SKILL.md
Reads AR/AP, historical cash timing, and known fixed costs from the ledger (MYOB, NetSuite, QuickBooks, Xero, or Zoho Books) or from PayPal, Square, or Stripe — or a CSV upload — and produces a 30/60/90-day cash flow forecast with percentage-variance confidence bands and named risk flags. Delivers a chat summary and a downloadable XLSX. Use when the user asks "forecast my cash flow," "will I make payroll," mentions "runway," or says "cash crunch." Falls back to CSV upload when no connector is live.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/close-month/SKILL.md
Closes the books and turns them into a decision as a three-link chain — month-end-prep reconciles the ledger against every connected payment processor and writes the P&L narrative, cash-flow-snapshot then refreshes the 30/60/90-day forecast off the newly closed numbers rather than raw ones, and report-builder publishes and distributes the close packet. Requires a ledger (MYOB, NetSuite, QuickBooks, Xero, or Zoho Books) and uses Gusto, PayPal, Ramp, Shopify, Square, and Stripe when connected, falling back to statement or CSV uploads. Trigger on "close the month," "month-end," "close the books," "reconcile," "send the close packet to my accountant," or when the owner asks why revenue or margin moved last month. An owner who wants only the reconciliation and its flags, with no forecast refresh and no packet distribution, routes to month-end-prep directly.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/content-strategy/SKILL.md
Analyzes sales data from PayPal and QuickBooks to find top performers and slow movers, layers in seasonality, and produces a prioritized 30-day content brief: what to push, what offers to run, what to hold. Strategic output only — no calendars or assets. Use when the user asks what to post, wants a content plan, asks what's selling, or what to promote this month.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/contract-review/SKILL.md
Lightweight NDA, MSA, and vendor contract review for SMBs without legal on staff. Reads contracts from local files, mail attachments (Gmail or M365), a connected file store (Google Drive or M365), or DocuSign envelopes; flags non-standard terms; explains risks in plain English; and outputs a marked-up redline as a separate DOCX. Use when the user says "review this contract," "what am I signing," "red flags," "flag any concerns," "check the payment terms," or uploads/forwards a contract or legal agreement.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/crm-autopilot/SKILL.md
Keeps the CRM current without the owner ever opening it. Creates and updates contacts and deals from email, calendar, and call transcripts; logs activity automatically; drafts follow-ups on deals that have gone quiet; and maintains a next-step queue so nothing sits unowned. Runs on demand or on a schedule, includes a hygiene sweep for duplicates and stale records, and builds a lightweight CRM in a spreadsheet for owners who don't have one. Use this whenever CRM data or pipeline hygiene comes up — including phrasings like "update my CRM," "log this call," "clean up HubSpot," "clean up Salesforce," "add this to the deal," "turn my meeting into a deal note," "which deals have gone quiet," "I hate data entry," or "my pipeline is out of date." Reach for it when the owner describes a call or meeting worth recording, even without naming the CRM.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/grant-rfp-writer/SKILL.md
Finds grant and solicitation opportunities the organization actually qualifies for, runs a hard go/no-go before anyone starts writing, drafts the application or response from past submissions and real program data, and tracks every deadline and reporting obligation that follows an award. Built for nonprofits, government contractors, and education, and it filters daily feeds like SAM.gov or DIBBS down to the handful worth bidding. Runs on Google Drive or M365 with DocuSign and Calendar deepening it, and works from uploaded past submissions plus web research when nothing is connected. Use this whenever a funding or bidding opportunity is in play — including "find grants we qualify for," "should we bid this," "draft the response to this RFP," "we've got 50 solicitations to filter," "what's due on the federal grant," or "help me write the proposal narrative."
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/grow-pipeline/SKILL.md
Fills the funnel end to end without the owner babysitting it — reads the market and the competition for context, builds a ranked list of named prospects with a reason attached to each, writes personalized outreach in the owner's own voice, and logs every touch to the CRM. Chains lead-finder, outreach-composer, and crm-autopilot behind a web-native market read, with an owner approval at every handoff. Use this whenever the owner wants more pipeline rather than one specific piece of it, including phrasings like "I need more leads," "fill my funnel," "who should I be calling and what do I say," "find me customers like my best ones and reach out," "build me a prospect list and write the emails," or "sales has gone quiet, get something moving." Reach for it when the owner describes wanting new business generally rather than asking for a list or a single email.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/growth-pulse/SKILL.md
Answers one question for an SMB owner — is the growth engine actually working? Pulls sales trend by channel, funnel conversion, campaign return, best and worst performing products, and customer sentiment from whatever is connected, then ends with the three growth actions worth taking this week. The growth-side twin of business-pulse, which covers the finance side. Use this whenever the owner asks how marketing or sales is performing, whether a campaign paid off, where leads are coming from, why the pipeline is stalling, which products are moving, or says anything like "is my marketing working," "growth check," "how's the funnel," or "where should I put my money next month." Reach for it even when the owner names a single channel rather than growth overall.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/hiring-screener/SKILL.md
Takes a pile of applications and turns it into a ranked shortlist, scored only against the job's stated rubric, with drafted replies to every candidate, scheduled interviews, and an onboarding checklist for whoever gets hired. Picks up where job-post-builder leaves off and carries the funnel through to first day, including the payroll setup handoff. Runs on Gmail and Google Calendar, deepens with Gusto, DocuSign, and Drive or M365, and works entirely from uploaded resumes with drafted replies the owner sends by hand. Use this whenever the owner has applicants to deal with — including phrasings like "I've got 40 resumes and no time," "who should I interview," "screen these applications," "help me narrow this down," "set up interviews for the top three," or "I need to tell the rest no." Reach for it when the owner mentions applicants, resumes, candidates, or being buried in a hiring inbox.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/inbox-manager/SKILL.md
Turns a full inbox into a short, ranked list of what actually needs the owner. Reads the mail, sorts it into needs-you, drafted-and-waiting, and handled, writes replies in the owner's own voice, pulls out the action items and deadlines buried in long threads, files what is finished, and hands bills, leads, and scheduling requests to the skills that own them. Works from pasted or forwarded email text when no mailbox is connected. Use this whenever the owner mentions email at all — including "drowning in email," "I have 300 unread," "what emails need me," "go through my inbox," "clean up my email," "did I miss anything," "who am I supposed to get back to," "draft a reply to this," or "catch me up on my mail." Reach for it for one forwarded message as readily as for a whole morning's backlog.
AnthropicSkillanthropics/knowledge-work-plugins/small-business/skills/inventory-planner/SKILL.md
Works out what to reorder and when, from what is actually selling: pulls sales history and stock on hand from Shopify, Square, NetSuite, or an uploaded CSV, computes 7-day and 28-day sales velocity per item, projects a conservative stockout date for each, sizes a 60-day reorder quantity, and drafts the purchase orders and vendor emails to cover it. Flags the money sitting still too — overstock, dead stock, and zero-velocity items, reported as slow movers to clear rather than things to buy more of. Seasonality is applied where the history supports it and named where it does not. Nothing is ordered and no vendor is emailed without approval. Reach for this whenever stock comes up — "what do I need to reorder," "am I going to run out," "what should I order this month," "we keep running out of filters," "how much cash is sitting in the warehouse," "what is not moving," or "draft a PO for my supplier."
A folder with a SKILL.md file: a name, a description of when to use it, and instructions. Claude loads a skill only when the task matches its description.
Copy the folder into your project's .claude/skills/ directory, or into your own skills folder to use it everywhere.
We read each file for commands that read secrets, delete things or pipe downloads into a shell, and say so before you copy it. No warning is not a promise that a file is safe.
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