cold-email-sequence

A working cold sequence is four touches over two weeks, each with a different angle. If they reply at any point, the sequence stops. If they open but don't reply, branch to a softer angle. If they don't open, change the subject line and angle entirely.

Inputs to gather

• ICP / persona — who is this targeting? (Role, company shape, trigger.)
• Offer — one sentence on what we sell and the outcome we deliver.
• Proof point — one customer quote, case study, or metric we can cite.
• Personalization variables — {{first_name}}, {{company}}, {{recent_event}}, etc.
• CTA preference — meeting, reply with yes/no, content asset?

Sequence shape

Branching:

• Replied → stop sequence, hand to AE.
• Opened ≥ 2x, no reply → on Touch 3, switch to a question-only email (no pitch).
• No opens → on Touch 2, swap subject style (fragment → question or vice versa).

Hard rules

• Subject line: ≤ 6 words, lowercase unless proper noun.
• Body opens with a sentence about them, not about us.
• One link maximum per email. Track it.
• One CTA per email. Either a meeting time or a yes/no question.
• No {{first_name}} in the first sentence — too obvious.
• No "hope this finds you well", "quick question", "just checking in", "circling back."

Output format

## Touch 1 — Day 0 — Pain
Subject: <subject>
Preview: <first 70 chars>
---
<body>

CTA: <the ask>
P.S. <optional, one line>

Why this works: <one line on the angle and the personalization hook>

Repeat for Touches 2-4. End with:

## Branching logic
- Replied → stop, route to AE
- Opened 2+ no reply → on Touch 3 swap to <variant>
- No opens after Touch 1 → on Touch 2 swap subject to <variant>

## Variables to fill
- {{first_name}}
- {{company}}
- {{recent_event}}  ← most likely to be empty; populate from research before send