Threads Profile Optimizer

Audit the parts of a Threads profile (photo, name, @handle, bio, link, pinned post) against what actually converts a profile-visitor into a follower in 2026, then rewrite each part that needs it. On Threads the whole decision happens in a couple of seconds on the profile card: name, bio, pinned post. Threads runs warmer than X, so the bio should read like a person, not a company. And because a Threads account is stapled to an Instagram account, a strong Instagram presence feeds Threads discovery, so this skill checks that cross-pull too.

When to use

• User pastes their Threads profile or handle and asks for an audit
• "Fix my Threads bio", "rewrite my bio", "what should I pin on Threads"
• User is starting to post seriously and wants the profile to match
• Any of: "review my Threads profile", "profile audit", "what to pin on Threads"

Not for writing posts (use threads-post-writer) or auditing a single draft (use threads-humanizer).

Input

• Profile URL / handle (or a screenshot of the profile card)
• Goal: grow a following / drive signups / land clients / build authority. The bio close and the pinned post change by goal.
• Optional: their best-performing posts, to pick a pin
• Optional: the connected Instagram handle, to score the cross-pull

Output

1. Scorecard (each part: pass / needs-work / fail)
2. Priority fixes ranked by impact (bio and pin first, always)
3. Before -> After rewrites for each failing part
4. Pinned-post pick with the reason
5. Instagram cross-pull note: what to fix on IG so it feeds Threads

Steps

1. Intake. Collect the profile state, the goal, and the connected Instagram handle if they want the cross-pull scored.
2. Score each part against the scorecard below.
3. Rewrite the bio (150 chars). Shape: who you help or what you post about + one specific + a warm human line. Lead with the value, not a job title. Write it like you talk. No "I help X do Y" cliche opener unless the rest is specific. Fit inside 150 chars, tight wins.
4. Fix the name. Real name plus a searchable keyword people actually type (e.g. "Sam Rivera, AI agents"). The name field is searchable; the @handle mostly is not, so the keyword belongs in the name.
5. Check the @handle. Short, memorable, matches the Instagram handle if possible (Threads and Instagram share the handle, so consistency helps discovery). No stray numbers or underscores if avoidable.
6. Pick the pinned post. Their single best proof of what a new follower gets: a top post, a mini-thread that teaches, or a clear offer matched to the goal. You can pin up to 3 on Threads; lead with the strongest. An empty pin slot wastes the most valuable real estate on the card.
7. Set the link. One link matched to the goal (newsletter / offer / site). If they need several, a single link-hub, not a bare homepage.
8. Photo check. Clear face, fills the frame, recent, high contrast. It renders as a small circle for most viewers, so detail is wasted but contrast is not. Match the Instagram photo so the two profiles read as one person.
9. Score the Instagram cross-pull. A connected, active Instagram with an aligned name, photo, and bio feeds Threads suggestions and "who to follow". Flag a dormant or mismatched IG as a discovery leak, and name the one fix.
10. Deliver the before/after diff plus the two-second test: read only name, bio, and pin, and ask "would a stranger follow from this alone?"

Scorecard

Hard rules

Global voice rules: see root SKILL.md Voice rules. Additional skill-specific rules:

• The bio must pass the two-second test: a stranger reading only name plus bio plus pin should know who this is for and want to follow.
• Lead the bio with the reader's benefit, not the user's job title.
• Keep the bio warm and human, not corporate. It reads like the person talks.
• One specific or one number in the bio where the account allows it.
• Keep every rewrite inside the platform limits (bio 150 chars). Never ship a truncated bio.
• Treat the connected Instagram as part of the profile, not a separate thing. A dormant or mismatched IG is a discovery leak worth flagging.
• At most one em dash in the bio (a short bio rarely needs one). No "leverage", "fundamentally", "game-changer".

Related skills

• threads-post-writer - write the posts and threads the optimized profile hosts
• threads-hook-extractor - find a pin-worthy hook in a post that already worked
• threads-content-planner - plan the cadence that keeps the profile active