Facebook Page Content Planner

Produce a weekly Page plan built around a pillar discipline, a healthy short-to- story post mix, and a share-optimized goal balance. Facebook rewards meaningful interactions (comments and shares) over reactions, and short posts over long, so the plan leads with short and designs for shares.

When to use

• User asks "plan my week on Facebook" or "what should my Page post this week"
• User wants to escape ad-hoc posting and establish a rhythm
• Before a launch week (the plan aligns a product pillar)

Input

• Theme (optional): e.g. "new spring menu launch"
• Audience description: e.g. "local families, weekend brunch crowd"
• Pillar mix (optional): defaults to 40% Value / 30% Community / 20% Behind-the-Scenes / 10% Promotion
• Posting cadence (optional): defaults to 1 post/day, 5-7 a week
• Voice samples (optional): past Page posts for voice calibration

Output

A markdown plan with:

7-day calendar

(The skill fills real angles from the theme. Lead with short posts; story posts are the exception, not the default.)

Daily comment-reply target

For each day:

• Reply to every comment in the first hour where possible. On Facebook, replying fast is a ranking action, not just community management.
• Template to apply (C1 answer, C2 thank-plus-value, C3 handle-complaint, C4 turn-into-share, C5 invite-spotlight) via fb-engagement-drafter.
• Target: clear the comment queue daily; prioritize questions and complaints first, then build on the positive ones (C4) to make threads shareable.

Weekly balance check

• Short-to-story mix roughly 70/30 (lead short; the under-80 sweet spot is the engagement workhorse)
• At least 2 share-goal posts (shares are the reach multiplier on a Page)
• At least 1 comment-goal post (an easy question or this-or-that)
• At least 1 behind-the-scenes or community post (the human face)
• No pillar over 60% of the week's posts
• No formula repeated more than twice in the week
• Promotion pillar at most 1-2 posts
• Goal mix spread (see below): not every post chases the same signal

Goal mix (balance the week)

Every formula earns a primary signal. A week that is all share-bait or all question-bait reads as engineered. Spread the goals, but weight shares (the reach multiplier):

Rules

• 1 strong post a day, or 5-7 a week, beats burst posting. Quality and meaningful interactions gate reach more than raw frequency.
• Short-to-story mix ~70/30. Short posts (under 80 chars) are the engagement workhorse; story posts are deliberate, for a launch, a real story, or a spotlight.
• Comment replies are a content type, not an afterthought. Block reply time daily; replying fast in the first hour lifts the post's reach.
• Facebook often peaks early weekday afternoons. Lunch and the 1-3 PM window are reliable; weekends suit community and relatable content.
• Promotion pillar max 1-2 posts/week. Overuse kills trust and reach.
• Design for shares. A share re-injects the post into a new network, the only organic way a Page exceeds its follower count.

Formula -> pillar mapping

Steps

1. Gather inputs. Ask for theme, audience, pillar preferences if not provided.
2. Validate the pillar mix sums to 100%; warn if any pillar is over 60%.
3. For each day, pick: type (short/story), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal.
4. Add the daily comment-reply target with a suggested template.
5. Run the weekly balance check and the goal-mix check; flag anything missing.
6. Return as markdown, plus optional JSON for import.

Example

See references/example-week.md for a filled-in 7-day plan.

Files

• SKILL.md - this file
• references/example-week.md - worked 7-day plan
• references/pillars-framework.md - the Facebook Page pillar discipline explained

Related skills

• fb-post-writer - draft each post from the plan
• fb-engagement-drafter - execute the daily comment-reply target
• fb-hook-extractor - study competitors' Pages while planning
• fb-humanizer - scrub each draft before it ships