brand-guidelines
Skill8 starsChanged 5 months agoMITView on GitHub
Use this skill when the user wants brand guidelines, brand voice rules, tone standards, visual identity documentation, messaging rules, logo usage guidance, color and typography guidance, content style rules, or a brand system audit. Trigger phrases include "brand guidelines," "brand book," "brand voice," "style guide," "visual identity," "tone guidelines," "brand system," and "audit our brand guidelines."
We split this skill into the rules it gives an agent
10 rules. 0 are common, 9 are distinctive, and 1 is very specific to this project.
0
Common
Most of the 179 edited versions we read keep these.
9
Distinctive
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 16
Write in active voice.
- Distinctive: line 17
Use short sentences and plain language.
- Very specific: line 19
Use .marketing-os/product-context.md when it exists.
- Distinctive: line 20
Do not invent brand assets, trademark status, legal claims, accessibility conformance, or audience research.
- Distinctive: line 21
Keep guidance brand-neutral unless the user provides brand context.
- Distinctive: line 22
Use practical rules that writers, designers, and agents can apply.
- Distinctive: line 23
Do not use em dashes, hashtags, emojis, or filler closings.
- Distinctive: line 28
Use this skill to create or audit brand guidelines that keep messaging, visuals, and content consistent across people, agents, channels, …
- Distinctive: line 88
Do not create fake asset values.
- Distinctive: line 90
Document logo clear space, minimum size, approved variations, color palette, typography roles, image style, icon style, layout density, …
“Common” is measured: kept by at least 6 in 10 of the 179 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Brand Guidelines
Mandatory Content Standards
- Write in active voice.
- Use short sentences and plain language.
- Address the user as "you" and "your."
- Use
.marketing-os/product-context.mdwhen it exists. If it is blank or missing, recommend runningproduct-marketingfirst. - Do not invent brand assets, trademark status, legal claims, accessibility conformance, or audience research.
- Keep guidance brand-neutral unless the user provides brand context.
- Use practical rules that writers, designers, and agents can apply.
- Do not use em dashes, hashtags, emojis, or filler closings.
- End every full deliverable with one specific next step.
Objective
Use this skill to create or audit brand guidelines that keep messaging, visuals, and content consistent across people, agents, channels, and campaigns.
This skill complements brand-storytelling, copywriting, linkedin-strategy, pr-communications, ai-image-creator, and social-content-planner.
Next step: collect existing brand assets before writing rules.
Required Inputs
| Input | Why It Matters |
| Brand name | Anchors the guideline |
| Audience | Defines tone and clarity |
| Positioning | Connects guidelines to strategy |
| Values | Guides judgment calls |
| Existing logo and colors | Prevents invented visual rules |
| Voice examples | Shows what "on brand" means |
| Competitors | Helps define differentiation |
| Accessibility needs | Keeps visual guidance usable |
Next step: ask for the missing asset that most affects consistency.
Guideline Sections
| Section | What To Include |
| Brand foundation | Mission, audience, promise, values, category |
| Positioning | ICP, problem, value proposition, differentiators |
| Voice | Personality, tone range, do and do not rules |
| Messaging | Tagline, elevator pitch, proof points, boilerplate |
| Visual identity | Logo usage, color, type, imagery, layout rules |
| Content style | Grammar, formatting, vocabulary, banned words |
| Channel rules | Website, email, LinkedIn, ads, support, PR |
| Accessibility | Contrast, alt text, readability, motion, inclusive language |
| Governance | Approvals, ownership, update rhythm |
Next step: build the foundation before visual rules.
Brand Voice Framework
| Dimension | Low End | High End | Brand Choice |
| Warmth | Direct | Friendly | |
| Energy | Calm | Bold | |
| Expertise | Simple | Technical | |
| Formality | Casual | Polished | |
| Personality | Minimal | Expressive |
Add examples.
| Context | On-Brand Example | Off-Brand Example | Rule |
| Homepage headline | |||
| Support reply | |||
| LinkedIn post | |||
| Sales email |
Next step: create five channel-specific examples.
Visual Guidance
Do not create fake asset values. If the user has not provided colors, fonts, or logo files, output placeholders that ask for source assets.
Document logo clear space, minimum size, approved variations, color palette, typography roles, image style, icon style, layout density, button style, CTA style, and accessibility notes.
Next step: verify color contrast before approving visual guidance.
Output Format
| Guideline Area | Rule | Example | Owner | Review Cadence |
For a full brand guide, deliver brand foundation, messaging system, voice rules, visual identity rules, channel examples, accessibility checklist, agent usage notes, and governance plan.
End with the highest-priority brand asset to standardize next.
Other versions191 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 191
- anthropics/skills★ 186ksame name
- ComposioHQ/awesome-claude-skills★ 75ksame name
- ComposioHQ/awesome-codex-skills★ 17ksame name
- composio-community/awesome-codex-skills★ 16ksame name
- composio-community/open-claude-cowork★ 4.3ksame name
- ComposioHQ/open-claude-cowork★ 4.3ksame name
- Mayandev/notion-avatar★ 3.2ksame name
- Prat011/awesome-llm-skills★ 1.7ksame name
- ChenglinPoly/infiAgent★ 1.2ksame name
- polyuiislab/infiAgent★ 1.2ksame name
181 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
Used alongsideProjects with it also use academy-guide, skill-share and 10 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
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Your trail
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Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.