Reel funnel

A Reel that gets views earns nothing until a viewer has a next step they can take in a few seconds. This skill builds that path for one Reel, from the ask to the sale, and checks that it works from end to end. The other skills hold the detail of each step; this one sets the order and finishes the job.

1. One goal

Ask in a single message, skipping what the user already said:

1. What should a viewer do after this Reel: buy, book, join the email list, or follow?
2. What are they buying or booking, at what price, and where is the link?

Saypage pages take no payment and hold no form, so the sale happens on the user's own checkout or booking link (a shop, a payment link, a calendar). If there is nothing to sell yet, run offer-finder first: without an offer, this path leads nowhere.

One goal per Reel: a page that asks for two things usually gets neither.

2. One Reel

With Saypage connected: get_account, then list_instagram_posts and list_automations.

A Reel already posted is the fastest start: nothing to film, and it may still reach people. Among the Reels of the last 60 days that no automation answers, compare get_instagram_post_insights, and read list_instagram_comments for recent comments and what people ask. Recommend the one still drawing comments, best of all with people asking for something the user can send (opportunity-scan ranks them when there are many). Say what stays out of reach:

• Saypage cannot edit a caption. The user adds the ask in the Instagram app, or you pick a word commenters already use ("recipe"), which needs no edit.
• Comments made before the automation get no DM. Once it is on, offer to reply to a few of them with the keyword (reply_to_instagram_comment, varied wording, with the user's go-ahead): they have to comment again to get it.

The next Reel: write it with reel-script, closing on the ask. Build the page now, then create the automation once the Reel is live, or leave out provider_media_id to arm it for the next post, where the plan allows it (status: waiting until that post gets its first comment).

3. The promise and the keyword

Write one line: what a commenter gets. Everything below has to keep that promise, and only what is true goes in it. Then choose the keyword, by the rules in instagram-caption: one short word, no spaces, no accents, no emoji. It is said in the Reel, shown on screen and written in the caption.

If another tool already answers this post, the user turns it off there first, or commenters get two DMs.

4. The page

Build a page for this Reel alone: get_page_guide first, and follow its section "A page made for one Reel". What the Reel promised comes first, in full, then the main button from step 1. Show preview_page, and call publish_page once the user agrees.

• One page, one automation. A page that only this automation sends keeps its numbers readable for funnel-review.
• Tag the outgoing link when the user's shop or booking tool reads tags, for example ?utm_source=instagram&utm_campaign=pasta, with the keyword as the campaign. Saypage counts the click but never sees the sale, so this tag is how their own tool can show which Reel sold.
• On the Free plan only the home page goes online: build this page and show its preview all the same, then say once what it needs ("Plans" in the saypage skill).

5. The DMs

Write them with dm-writing, and let the user choose the words.

• Use the gate the goal calls for, and no other. Each gate loses some people: none for a sale, email_gate for the list, follow_gate for followers. Use both only if the user asks. When a gate is on, say so in the ask ("Comment GUIDE and leave your email"), so the request comes as no surprise.
• Leave out extra_link_buttons: on this path, each one is an exit before the goal.

6. Turn it on

Show the whole path in one block (post, keyword, messages, gate, page, link) and ask. Then create_automation. If it answers activated: false, give its reason: on the Free plan it stays a draft, ready for later. Never create a second one for the same post and keyword: update_automation changes anything later and keeps the history.

7. Walk the path

A path nobody walked is not finished. Ask the user to comment the keyword from another account (the account's own comments never trigger it) and check on a phone:

1. The first DM arrives, and its button works.
2. Any gate asks the right thing, then the link DM arrives.
3. The page opens, and its first screen matches the Reel.
4. The main button reaches the checkout or booking page.

get_automation_activity shows how far that comment got. When nothing arrives after a few minutes, check the spelling of the keyword, then plan.dms_this_month against plan.limits.monthly_dm_limit in get_account, then try another account: Instagram does not share every account's comments with apps.

Output

FUNNEL  ·  Reel "15-minute lemon pasta"  ·  still drawing comments

GOAL      Sell the 40-recipe book, $12
KEYWORD   PASTA, a word commenters already use; add it to the caption in the app
DMS       opening + "Send me the recipe", then the link + "Open the recipe"
GATE      none
PAGE      toto-cooks.saypage.page/lemon-pasta (live)
BUTTON    "Get the 40-recipe book · $12" -> their checkout, tagged pasta
TEST      comment from a second account: DMs, page and checkout all fine

Next: ask "how did PASTA do?" in 48 hours (funnel-review).

Saypage sends no reminders, so give the user that sentence to come back with. Then offer the next Reel, or content-calendar to give each post of the week its own path.