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robertbstillwellrobertbstillwell/marketing-skills/paywall-upgrade-cro/SKILL.md

paywall-upgrade-cro

Skill26 starsChanged 8 months agoNo licenceView on GitHub

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

We split this skill into the rules it gives an agent

15 rules. 14 are common, 0 are distinctive, and 1 is very specific to this project.

  • 14

    Common

    Most of the 36 edited versions we read keep these.

  • 0

    Distinctive

    This author's own choices. Worth a look.

  • 1

    Very specific

    Tied to their project's names, files or tools. Probably skip.

No licence file, so all rights are reserved — read it at the source. We count its rules but don't quote them. Read them on GitHub.

“Common” is measured: kept by at least 6 in 10 of the 36 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

  • Other versions41 projects use a version of this.

    Wrote their own version · 4

    1. SkeneTechnologies/plg-skills★ 19same name
    2. jhy0285/monofield★ 5same name
    3. jpoindexter/theft-kit★ 1same name
    4. davidanthonyn/claude-skills★ 0same name

    How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

  • Used alongsideProjects with it also use aso-audit, revops and 8 more.

    Other files people use alongside this one.

    Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
    • ai-vitaSkill

      aso-audit

      When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

      Also in 7 projects that use this

    • ukunal91appSkill

      revops

      When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.

      Also in 19 projects that use this

    • VercelSkill

      site-architecture

      Use when planning or restructuring what pages a site has and how they connect: hierarchy, navigation, URL patterns, breadcrumbs, and internal linking. Not for XML sitemaps, which are in seo-audit.

      Also in 19 projects that use this

    • ukunal91appSkill

      churn-prevention

      When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro.

      Also in 16 projects that use this

    • buildingwithaiSkill

      sales-enablement

      Master world-class sales enablement from foundations to execution. Build comprehensive enablement programs, develop effective training and coaching systems, implement data-driven content strategies, leverage AI and modern technology stacks, establish cross-functional collaboration, measure ROI with precision, and drive revenue growth. Covers sales methodologies (MEDDIC, SPICED, BANT), maturity models (Forrester, Gartner), enablement frameworks, change management, remote enablement, market segment strategies (SMB, Mid-Market, Enterprise), and team building. Based on 2024-2025 industry research from Gartner, Forrester, Product Marketing Alliance, Sales Enablement Collective, and leading practitioners.

      Also in 19 projects that use this

    • +5 more from ukunal91app
  • In this repository31 other files it gives its agents.

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