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retracnretracn/automationnation-data-tools/skills/competitor-ads/SKILL.md

competitor-ads

Skill0 starsChanged 39 days agoMITView on GitHub

See the Google ads a company runs and what they say. Use when the user asks about a competitor's ads, ad copy, landing pages, how long ads have been running, ad creative inspiration, or PPC and brand research on Google Search, YouTube or Display.

The file

We split this skill into the rules it gives an agent

3 rules. About 0 are common, 0 are distinctive, and 3 are very specific to this project.

  • ≈0

    Common · estimate

    Many files like this have a rule of this kind.

  • ≈0

    Distinctive · estimate

    This author's own choices. Worth a look.

  • 3

    Very specific

    Tied to their project's names, files or tools. Probably skip.

  • Common
  • Distinctive
  • Very specific
  1. Very specific:

    Use the AutomationNation connector's get_advertiser_ads tool (Google Ads Transparency Center).

    line 6
  2. Very specific:

    Keep include_ad_content on to get headlines, texts and landing pages.

    line 9
  3. Very specific:

    If these tools aren't available, the AutomationNation connector isn't connected: ask the user to add …

    line 15

≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

Keep what fits and drop the rest. Your version, ready for your agents.
Files
SKILL.md

Use the AutomationNation connector's get_advertiser_ads tool (Google Ads Transparency Center). Through Apify's hosted connector each tool name carries a prefix and a short suffix, for example automati--data-tools-mcp-server--search_flights-9279; match tools by the name in the middle.

  1. Pass the competitor's website domain (most complete: every ad linking to it, whichever advertiser account runs it), name or advertiser ID. Set region for one country and format for text, image or video ads.
  2. Keep include_ad_content on to get headlines, texts and landing pages.
  3. Analyse rather than list: the ads running longest (daysShown) are usually the ones that work. Group the ads by offer, message angle and landing page, and quote two or three strong examples.
  4. Finish with what the user could test: angles the competitor uses that the user doesn't, and gaps nobody covers.

Ads cost $1 per 1,000 on the user's Apify account.

If these tools aren't available, the AutomationNation connector isn't connected: ask the user to add https://mcp.apify.com/?tools=automationnation/data-tools-mcp-server as an MCP server or connector and sign in with a free Apify account, then continue.

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