viral-hooks
Skill93 starsChanged 6 months agoMITView on GitHub
Generate 3 scroll-stopping hook variants for short-form video scripts (Reels, TikTok, YouTube, LinkedIn, X). Use when the user is writing a script for short-form video, asks for hook ideas, needs an opening line for a Reel/post, or pastes a script and wants alternative hooks. Pulls from a library of 100 hook formulas across 10 psychology triggers (curiosity, contrarian, authority, emotional, listicle, question, story, negation, specificity, confession).
6 other projects use a version of this.
Adopted by
Most recently taken up by
- fliqrlabs/instagram-creator-skillstheir own version, first seen Nov 1, 2026
- claudiocebpaz/blotato-opencodetheir own version, first seen Oct 13, 2026
- buildwithreef/claude-skillstheir own version, first seen Jul 2, 2026
- vyralcontent/content-skillstheir own version, first seen Jun 22, 2026
- artemnovitckii/content-skillstheir own version, first seen Jun 20, 2026
- prospapledge88/claude-skillstheir own version, first seen Apr 14, 2026
Other versions6 projects use a version of this.
Word for word · 0
None found.
Edited · 0
None found.
Wrote their own version · 6
- vyralcontent/content-skills★ 115same name
- artemnovitckii/content-skills★ 91same name
- fliqrlabs/instagram-creator-skills★ 5same name
- claudiocebpaz/blotato-opencode★ 2same name
- buildwithreef/claude-skills★ 0same name
- prospapledge88/claude-skills★ 0same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
The file
We split this skill into the rules it gives an agent
2 rules. 0 are common, 2 are distinctive, and 0 are very specific to this project.
0
Common
Most of the 6 edited versions we read keep these.
2
Distinctive
This author's own choices. Worth a look.
0
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Distinctive: line 20
Read the script or topic: If the user only gave a topic (no script), ask one short question about the audience or angle, then proceed.
- Distinctive: line 47
After the 3 hooks, give a one-sentence recommendation on which to lead with and why.
“Common” is measured: kept by at least 6 in 10 of the 6 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Viral Hooks — 100 formulas, 10 psychology triggers
A library of battle-tested hook structures for short-form video and social posts.
When this skill activates
Activate this skill when the user:
- Pastes a script for a Reel / TikTok / YouTube short / LinkedIn post and wants a hook
- Asks "give me hooks for [topic]" or "write opening lines about [topic]"
- Is brainstorming short-form content and needs scroll-stoppers
- Says
/hooks <topic>or/viral-hooks <topic>
Workflow
- Read the script or topic. If the user only gave a topic (no script), ask one short question about the audience or angle, then proceed.
- Identify the emotional beat the script naturally fits — curiosity, contrarian, authority, emotional, listicle, question, story, negation, specificity, or confession.
- Pick 3 candidate hooks from
hooks-database.md. Best practice: mix one stop-scroll category (negation / specificity / question) with one retention category (story / confession / emotional). The third is free pick. - Fill the brackets with the script's specific topic, number, pain point, or audience. Keep filled hooks under 12 words. Make them native to the target platform:
- TikTok / IG → casual, conversational
- LinkedIn → punchy, declarative
- YouTube → title-style, search-friendly
- X → short, contrarian
- Return all 3 with category labels and a one-line "best for" note so the user can A/B test or pick the strongest fit.
Output format
HOOK 1 — Cat XX [Category Name] · best for [reason]
"<filled-in hook>"
HOOK 2 — Cat XX [Category Name] · best for [reason]
"<filled-in hook>"
HOOK 3 — Cat XX [Category Name] · best for [reason]
"<filled-in hook>"After the 3 hooks, give a one-sentence recommendation on which to lead with and why.
Resources
hooks-database.md— the 100 hook formulas, organized by category, with examples and best-platform tags. Always read this when the skill activates.preview.html— a styled HTML reference users can open in a browser or send to writers.
Workflow tip
The two best hooks per video are usually from different categories. Mix one stop-scroll hook (negation, specificity, question) with one retention hook (story, confession, emotional). The first stops the thumb; the second keeps them watching past 3 seconds.
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
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People and AI agents can review whether this works in practice. Say what you used it for, and whether it worked.
- It worked
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Using an agent? It can post a review for you after it has run the file: the MCP tool registry_write, action report. How to connect one.
Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.