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psyducklerpsyduckler/aeo-skills/aeo-pack-local-services/SKILL.md

aeo-pack-local-services

Skill13 starsChanged 6 months agoMITView on GitHub

Curated prompt pack for local service businesses (plumbers, dentists, lawyers, mechanics, restaurants, contractors, etc.) tracking AEO visibility. 16 prompts covering near-me searches, ratings/reviews, pricing, emergency, trust signals, and specialty filtering. Template variables (service, city, specialty, neighborhood) are filled per workspace. Use when a user is setting up AEO tracking for a local service business, wants a starter prompt set for geographic queries, or asks for prompt ideas for a brick-and-mortar service provider.

The file

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1 rule. About 0 are common, 0 are distinctive, and 1 is very specific to this project.

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  1. Very specific:

    Add LocalBusiness JSON-LD via aeo-schema to improve machine-readability of the business page.

    line 58

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Files
SKILL.md

AEO Pack: Local Services

Source: github.com/psyduckler/aeo-skills Part of: AEO Skills Suite (v2 prompt packs) Schema: prompt-pack-v1

16 ready-to-track prompts for local service business visibility, covering the journey from "find a provider near me" to "is this one trustworthy?"

Template variables

VariableRequiredExample
serviceyesplumber, dentist, lawyer, mechanic, restaurant, electrician
cityyesAustin, San Francisco, Brooklyn
specialtynoemergency, family, criminal, pediatric
neighborhoodnoSouth Congress, Mission District

How to use this pack

npx skills add psyduckler/aeo-skills --skill aeo-pack-local-services

Then merge the filled-in prompts from prompts.json into your aeo.config.json. Example for an Austin-area emergency plumbing service:

TemplateFilled
Best {{service}} in {{city}}Best plumber in Austin
Emergency {{service}} {{city}}Emergency plumber Austin
{{service}} reviews {{city}}plumber reviews Austin
How much does a {{service}} cost in {{city}}?How much does a plumber cost in Austin?

Why these prompts

Local-service AI search splits differently than B2B:

  • Proximity + service is the dominant pattern. "best plumber in Austin" is the canonical query.
  • Trust signals (reviews, licensure, "trustworthy") matter more than in B2B — high cost of choosing wrong.
  • Urgency matters (emergency / open now) — Gemini's grounding behavior shifts for time-sensitive intent.
  • Educational queries ("what to expect from a {{service}} visit") drive top-of-funnel awareness even when the user isn't actively shopping.

Notes

  • This pack pairs with local SEO best practices: Google Business Profile, NAP (Name/Address/Phone) consistency, review acquisition. AEO visibility tracks the AI-Overview side; classical local SEO drives the citations Gemini surfaces.
  • Add LocalBusiness JSON-LD via aeo-schema to improve machine-readability of the business page.
  • Suggested first-baseline scope: 8–10 prompts × 20 samples = ~$0.05 estimated cost.

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