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prayceoprayceo/claude-skills-public/product-marketing/SKILL.md

product-marketing

Skill6 starsChanged 8 months agoNo licenceView on GitHub

Applies Meghan Keaney Anderson and Mary Sheehan's Mastering Product Marketing frameworks to build influence and demonstrate impact by delivering great products to market successfully. Covers product positioning, go-to-market strategy, and launch planning and tiering. Activates when making decisions about your product's positioning, planning feature or product launches, defining go-to-market strategy, or crafting product messaging. For pricing and packaging frameworks, see consumer-subscription. Triggers when someone asks about positioning, go-to-market, launch planning, competitive differentiation, or says "how should we position this?" or "how do we launch this feature?

We split this skill into the rules it gives an agent

9 rules. 0 are common, 9 are distinctive, and 0 are very specific to this project.

  • 0

    Common

    Most of the 43 edited versions we read keep these.

  • 9

    Distinctive

    This author's own choices. Worth a look.

  • 0

    Very specific

    Tied to their project's names, files or tools. Probably skip.

No licence file, so all rights are reserved — read it at the source. We count its rules but don't quote them. Read them on GitHub.

“Common” is measured: kept by at least 6 in 10 of the 43 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.

  • Other versions47 projects use a version of this.

    Word for word · 0

    None found.

    Edited · 0

    None found.

    Wrote their own version · 47

    1. coreyhaines31/marketingskills★ 56ksame name
    2. Nexus-JPF/note-companion★ 870same name
    3. OpenClaudia/openclaudia-skills★ 723same name
    4. Cesarjoquin/Marketing-Skills★ 190same name
    5. LOGIN-TB/claude-skills★ 80same name
    6. open-fox/agents★ 55same name
    7. SZcalligrapher/slash-skills-subscription★ 32same name
    8. taljeon/plzdo★ 9same name
    9. the-nam-shub/e5-real-skills★ 9same name
    10. scayver/marketing-skills★ 8same name

    37 more not listed

    How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.

  • Used alongsideProjects with it also use popups, free-tools and 10 more.

    Other files people use alongside this one.

    Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
    • CesarjoquinSkill

      popups

      When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.

      Also in 20 projects that use this

    • CesarjoquinSkill

      free-tools

      When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

      Also in 20 projects that use this

    • coreyhaines31Skill

      marketing-council

      When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.

      Also in 16 projects that use this

    • pixelswithblissSkill

      co-marketing

      When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referral-program. For launch-specific partnerships, see launch-strategy.

      Also in 21 projects that use this

    • timruebenachSkill

      competitor-profiling

      When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitor-alternatives. For sales-specific battle cards, see sales-enablement.

      Also in 20 projects that use this

    • ukunal91appSkill

      community-marketing

      Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel.

      Also in 21 projects that use this

    • +6 more from Cesarjoquin
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