instagram-reel-script
Skill2 starsChanged 47 days agoMITView on GitHub
Write an Instagram Reel script with hook options, timed beats, on-screen text, cover text and the caption, then publish or schedule the finished video with the PostOnce Instagram MCP. Use when the user asks for a Reel script, Reel ideas, Reel hooks, what to say in a Reel, or to turn a blog post, tip or product into a short video for Instagram.
In this repository6 other files it gives its agents.
The file
We split this skill into the rules it gives an agent
8 rules. About 0 are common, 5 are distinctive, and 3 are very specific to this project.
≈0
Common · estimate
Many files like this have a rule of this kind.
≈5
Distinctive · estimate
This author's own choices. Worth a look.
3
Very specific
Tied to their project's names, files or tools. Probably skip.
- Common
- Distinctive
- Very specific
- Very specific: line 11
Write a script the user can film in one go, then publish the finished video as a Reel with the postonce skill.
- Distinctive: line 17
Default to 15 to 45 seconds.
- Distinctive: line 21
Write three hook options and recommend one.
- Distinctive: line 35
Write the script as a table, one row per shot:
- Distinctive: line 41
Put the payoff before the end, then close fast.
- Distinctive: line 42
Keep on-screen text short, high contrast, and out of the bottom fifth and the right edge, where Instagram's caption and buttons sit.
- Very specific: line 48
Write 3 to 6 words of cover text that say what the Reel is about.
- Very specific: line 52
Write a short caption with the instagram-caption-generator rules: a first line that adds context, one CTA, 3 to 5 specific hashtags.
≈ “Common” is an estimate: at least 1 in 5 of the 350,495 skill files we read have a rule of the same kind, not the same words. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Files
Instagram Reel script
Write a script the user can film in one go, then publish the finished video as a Reel with the postonce skill.
Before writing
Get or infer: who's on camera (face, voiceover, hands only, screen recording), the one takeaway, the target length, and any proof (a number, a before/after, a demo). If the source is long, pick one idea. Never invent results or testimonials.
Default to 15 to 45 seconds. Longer Reels work when every beat earns its place; the API accepts 3 seconds to 15 minutes.
The hook (first 1–3 seconds)
Write three hook options and recommend one. Each hook is spoken line plus on-screen text plus the first shot, and all three should land in the first second or two.
| Pattern | Spoken line shape |
| Result first | "This took us from [real before] to [real after] in [time]." (only with real numbers) |
| Callout | "If you post Reels and they die at 200 views, watch this." |
| Mistake | "Stop filming Reels like this." |
| Visual payoff | Show the finished thing first, then "here's how." |
| Contrarian | "Posting every day is why your Reels flop." |
Anti-patterns: "Hey guys, welcome back", a logo intro, a slow pan before anything happens, or hook text that says something different from the voice.
Beats
Write the script as a table, one row per shot:
| Time | Shot | Spoken / voiceover | On-screen text |
- Change the shot or the text every 2 to 4 seconds.
- Put the payoff before the end, then close fast. A loop back to the first line helps rewatches.
- Keep on-screen text short, high contrast, and out of the bottom fifth and the right edge, where Instagram's caption and buttons sit.
- Assume many people watch muted: the on-screen text should carry the story on its own.
- End with one ask: follow for part 2, save this, comment a word, or link in bio.
Cover
Write 3 to 6 words of cover text that say what the Reel is about. Frame it 1080×1920 (9:16) with the text centered, since the profile grid crops the cover. Publishing passes the cover as thumbnail_url (JPEG or PNG, 8 MB or less).
Caption
Write a short caption with the instagram-caption-generator rules: a first line that adds context, one CTA, 3 to 5 specific hashtags.
Output
Return: recommended hook plus two alternatives, the beat table, cover text, the caption, and a one-line shot list. When the user has the video file (MP4 or MOV, up to 1 GB, 9:16), upload it and the cover with create_upload_url, then call create_post with the video in media and thumbnail_url set. If the video used AI generation, offer platform_options: {"ai_generated": true}. Confirm the Instagram account and the time before posting.
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