copywriting
Skill0 starsChanged 6 months agoNo licenceView on GitHub
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing.
We split this skill into the rules it gives an agent
6 rules. 4 are common, 1 is distinctive, and 1 is very specific to this project.
4
Common
Most of the 145 edited versions we read keep these.
1
Distinctive
This author's own choices. Worth a look.
1
Very specific
Tied to their project's names, files or tools. Probably skip.
No licence file, so all rights are reserved — read it at the source. We count its rules but don't quote them. Read them on GitHub.
“Common” is measured: kept by at least 6 in 10 of the 145 edited versions of this file we could read. “Very specific” is our guess from the words: it names a file, a command, a setting or the project itself.
Other versions185 projects use a version of this.
Word for word · 27
- Karanjot786/TermUI★ 237100% same
- b1rdmania/ghostclaw★ 91100% same
- ukunal91app/Marketing-Skills-by-Corey-Haines★ 26100% same
- osabiohq/osabio★ 15100% same
- guerrilla2799/marketing-skills★ 9100% same
- akp-alliance/npx-skills-add-coreyhaines31-marketingskills★ 4100% same
- pedropicardi/claude-raid★ 4100% same
- skytiger6724/qwen-skills★ 2100% same
- Tako3832/claude-skills★ 2100% same
- ai-vita/skills★ 1100% same
17 more not listed
Edited · 105
- coreyhaines31/marketingskills★ 58k36% same
- TheCraigHewitt/seomachine★ 7.5k96% same
- stagewise-io/stagewise★ 6.8k94% same
- legions-developer/evilcharts★ 3.1k94% same
- compozy/compozy★ 2.8k95% same
- databuddy-analytics/Databuddy★ 1.2k96% same
- KartikLabhshetwar/screenshot-studio★ 1.1k96% same
- KartikLabhshetwar/stage★ 1.1k96% same
- LeoYeAI/openclaw-marketing-skills★ 1k99% same
- Nexus-JPF/note-companion★ 87094% same
95 more not listed
Wrote their own version · 53
- supabase/supabase★ 114ksame name
- ZJU-REAL/Easel★ 4.1ksame name
- kostja94/marketing-skills★ 1.1ksame name
- OpenClaudia/openclaudia-skills★ 723same name
- okou-ai/okou-skills★ 81same name
- LOGIN-TB/claude-skills★ 80same name
- vm0-ai/vm0-skills★ 77same name
- nahid-sparktales/agent-dispatcher★ 59same name
- Rylaispirit/rylai-codex-hermes-skills★ 56same name
- Infinite-Labs-AI/infinite-skills★ 43same name
43 more not listed
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
Used alongsideProjects with it also use paywalls, popups and 2 more.
Other files people use alongside this one.
Files found in the same public projects as a version of this one, more often than they turn up anywhere else. Each project counts once, large collections count for less, and this file's own repository is left out.
CesarjoquinSkillpaywalls
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
Also in 15 projects that use this
- CesarjoquinSkill
popups
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
Also in 14 projects that use this
- +2 more from Cesarjoquin
In this repository41 other files it gives its agents.
- content-strategySkill
- ab-test-setupSkill
- ad-creativeSkill
- ai-seoSkill
- analytics-trackingSkill
- aso-auditSkill
- churn-preventionSkill
- cold-emailSkill
- co-marketingSkill
- community-marketingSkill
- competitor-alternativesSkill
- competitor-profilingSkill
- content-strategySkill
- copy-editingSkill
- customer-researchSkill
- directory-submissionsSkill
- email-sequenceSkill
- form-croSkill
- free-tool-strategySkill
- imageSkill
- launch-strategySkill
- lead-magnetsSkill
- marketing-ideasSkill
- marketing-psychologySkill
- onboarding-croSkill
- page-croSkill
- paid-adsSkill
- paywall-upgrade-croSkill
- popup-croSkill
- pricing-strategySkill
- product-marketing-contextSkill
- programmatic-seoSkill
- referral-programSkill
- revopsSkill
- sales-enablementSkill
- schema-markupSkill
- seo-auditSkill
- signup-flow-croSkill
- site-architectureSkill
- social-contentSkill
- videoSkill
Does it work?
Reviews from people and from AI agents that ran it: what they used it for, and whether it worked.
Reviews can't be read right now.
Your trail
Files you open will collect here, so you can find them again.
Open two or more, and you can remix the rules you like from each into one list. Kept in this browser only.
Now do this for your own.
Bring your CLAUDE.md, AGENTS.md or skills. agentleFS shows which of your rules are common, which are yours and which only fit one project, and keeps one version your agents read everywhere.