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penyy8540-bitpenyy8540-bit/tiktok-ads-agent-kit/SKILL.md

tiktok-ads

Skill2 starsChanged 18 days agoMITView on GitHub

查询 TikTok 广告账户数据(GMV Max 报表、广告组、素材、SKU),监控花钱不出单的对象,导出 Excel。当用户提到 TikTok 广告、GMV Max、广告消耗、ROI、素材投放、广告账户数据、导出广告报表时使用。

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  • brainbytes-devSkill

    linkedin-ads

    LinkedIn advertising strategy for B2B lead generation, brand awareness, and recruitment. Use when running LinkedIn ad campaigns.

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The file

Files
SKILL.md

TikTok Ads

通过官方 TikTok for Business Ads MCP 访问用户自己的广告账户。

前置检查

node tools/ads-cli.mjs status
  • authorized: false → 让用户运行 node tools/ads-cli.mjs login(会打开浏览器)
  • 已授权 → 继续

常用命令(全部输出 JSON)

node tools/ads-cli.mjs accounts                 # 账户 + 店铺
node tools/ads-cli.mjs report --days 7          # 区间汇总 + 广告组明细
node tools/ads-cli.mjs creatives --days 1       # 素材明细(找花钱不出单)
node tools/ads-cli.mjs tools --query report     # 检索可用的 TikTok 工具
node tools/ads-cli.mjs call <tool> --args '{...}'  # 调任意工具
node tools/ads-cli.mjs export --start YYYY-MM-DD --end YYYY-MM-DD --out ./reports

判定规则

状态条件
待删消耗 ≥ $5 且订单 = 0
观察有订单但 ROI < 目标 × 0.7
加热有订单且 ROI ≥ 目标 × 1.2

默认目标 ROI = 10(可在插件配置调整)。

关键 API 约束

  • GMV Max 数据用 gmv_max_report_get
  • item_group_id 维度必须带 filtering.campaign_ids
  • item_id 维度必须同时带 campaign_ids 与 item_group_ids
  • 素材级没有小时数据(只有账户/广告组有)

安全

  • 写操作(改预算/暂停/删计划)必须先让用户确认
  • 不要把令牌出现在任何输出里

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