competitor-pages

---
name: competitor-pages
argument-hint: "<your page URL + 1-3 competitor URLs ranking for the same query>"
description: >
  Competitor page gap analysis — take a query you want to win and the pages
  currently outranking you, and produce a concrete brief on what to add or change
  to compete. Compares content depth and coverage (subtopics they cover that you
  don't), structure (headings, format, tables, media), search-intent match, E-E-A-T
  signals, schema/rich-result eligibility, internal linking, and on-page
  optimization — across your page vs. the top-ranking competitors. Use this skill
  whenever the user wants to know why a competitor outranks them on a specific
  query, what a top-ranking page does better, a content-gap analysis against
  specific competitor URLs, or a brief to beat a specific SERP. Trigger on:
  "why does competitor X outrank me", "content gap analysis", "competitor page
  analysis", "what does the top result have that I don't", "how do I beat this
  page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed
  keyword discovery use /keyword-research; for a content calendar use
  /content-planner.
---

# Canonical NotFair workflow

Read [`../../seo/competitor-pages/SKILL.md`](../../seo/competitor-pages/SKILL.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/competitor-pages/`.