Content Auditor Skill

Skill Summary

The Content Auditor reviews all website copy for quality, consistency, and completeness. It identifies placeholder text, validates factual accuracy, checks brand voice consistency, verifies grammar and spelling, assesses CTAs, detects missing content sections, validates contact information, and identifies broken promises or contradictions.

Business Value: Content quality directly impacts conversion rates, trust, SEO rankings, and user experience. This skill ensures every page meets professional standards before launch.

What This Skill Does

The Content Auditor performs comprehensive copy auditing across your entire website, checking:

1. Placeholder Text Detection - Identifies draft or template text that should have been replaced
2. Factual Accuracy Checks - Flags claims that may need verification (dates, statistics, product features)
3. Brand Voice Consistency - Ensures tone and language align across all pages
4. Grammar and Spelling - Catches typos and grammatical errors
5. CTA Quality Assessment - Evaluates call-to-action clarity, persuasiveness, and placement
6. Consistent Messaging - Identifies contradictions in messaging across pages
7. Contact Info Consistency - Verifies phone numbers, emails, addresses match across site
8. Missing Content Sections - Identifies pages missing critical sections (about, contact, privacy)
9. Broken Promises - Detects misalignment between claims and actual content

Why This Matters (Business Impact)

Trust & Credibility: Placeholder text or typos immediately signal an unprofessional, incomplete site

• Poor copy quality costs customers. Studies show 59% of users leave poorly written sites
• Grammar/spelling errors reduce trust perception by 71%

Conversion Optimization: Clear, consistent CTAs drive action

• Weak or missing CTAs eliminate 30-50% of potential conversions
• Inconsistent messaging confuses users and increases bounce rates

Legal & Compliance: Accurate contact info and consistent claims protect you legally

• Outdated contact information creates support friction
• Broken promises (on website vs. actual service) lead to customer complaints and chargebacks

SEO Impact: Quality, original content ranks better

• Placeholder text damages rankings and wastes crawl budget
• Factual errors or contradictions confuse search engines

Brand Perception: Consistent voice reinforces brand identity

• Inconsistent tone appears unprofessional and chaotic
• Weak CTAs undermine conversion goals

How to Use This Skill

Basic Usage

Run the content audit across my entire site

Common Scenarios

Before Launch:

Audit my site for placeholder text, grammar errors, and broken CTAs

Brand Consistency Check:

Check if my brand voice is consistent across all pages
Check for messaging contradictions on my site

Specific Page Audits:

Audit my homepage copy for clarity and CTAs
Review my pricing page for factual accuracy

Content Gap Analysis:

Find pages that are missing critical sections (about, contact, privacy, terms)

What You'll Get

The audit produces a comprehensive report with:

1. Critical Issues (must fix before launch)
   • Placeholder text
   • Missing critical sections
   • Broken contact information
   • Factual contradictions
2. High Priority Issues (fix within 1-2 weeks)
   • Grammar/spelling errors
   • Weak CTAs
   • Inconsistent brand voice
   • Missing contact info on pages that need it
3. Medium Priority Issues (fix next sprint)
   • Messaging inconsistencies
   • CTA placement improvements
   • Voice tone variations
4. Audit Summary
   • Pages audited
   • Total issues found by severity
   • Recommended fix priority
   • Estimated time to fix
5. Detailed Issue List
   • Page and section location
   • Type of issue
   • Current text/content
   • Suggested fix
   • Business impact

Audit Rubric

The Content Auditor uses a detailed scoring rubric that evaluates:

See references/audit-rubric.md for detailed scoring criteria and examples.

Checklist: Before Running Audit

• Site is publicly accessible or you have a staging URL
• Homepage is complete and representative of final state
• At least 80% of site pages are published (drafts excluded)
• You've identified key pages to audit (or we'll audit all pages)
• Brand guidelines document exists (helps with voice consistency)

Optimization Tips

For Best Results

1. Run before launch - Catch issues while you can still fix them easily
2. Run quarterly - Content evolves; maintain quality over time
3. Run after major updates - Check new/modified content immediately
4. Combine with SEO audit - SEO and content quality work together

Understanding Results

• Critical issues block launch - fix immediately
• High priority issues affect conversions - fix within 1-2 weeks
• Medium priority issues improve polish - fix when you have capacity
• Not all suggestions are mandatory - prioritize by business impact

Making Fixes Efficient

1. Group issues by page for batch editing
2. Establish brand voice guidelines to prevent future issues
3. Create content templates to reduce placeholder problems
4. Schedule monthly content reviews to catch issues early

Output & Deliverables

Your audit produces:

1. Audit Report (HTML or PDF)
   • Executive summary with score by category
   • Page-by-page breakdown
   • Issue list with severity and recommendations
2. Detailed Findings
   • Location of each issue (page, section, paragraph)
   • Current text and suggested fix
   • Business impact explanation
3. Priority Fix List
   • Organized by severity (critical → medium)
   • Estimated time to fix each issue
   • Quick wins (issues that take <5 min to fix)
4. Before/After Examples
   • Shows how copy will improve with fixes
   • Helps content team understand expectations

FAQ

Q: Will this audit catch every typo? A: The audit catches obvious spelling and grammar errors, but relies on your review for context-specific issues. Consider professional proofreading for critical pages.

Q: How do I know what's a "broken promise"? A: The auditor flags discrepancies between claims and actual content. Example: "24/7 support" claimed but contact form says "replies in 24 hours."

Q: Can I audit just specific pages? A: Yes! You can specify which pages to audit, or we'll audit the entire site and prioritize results by page importance.

Q: How often should I run this audit? A: Run before launch, then quarterly or after major content updates. High-traffic sites benefit from monthly audits.

Q: What if I have multiple brand voices (for different audiences)? A: Document these in your brand guidelines so the auditor knows they're intentional. It will still flag inconsistencies within each voice/audience segment.

Q: How do I fix the issues found? A: The audit provides specific recommendations for each issue. For content rewrites, consult with your copywriter or marketing team.

Q: Does this check for plagiarism or AI-generated content? A: This audit focuses on quality, clarity, and consistency. For plagiarism detection, use a dedicated tool like Copyscape or Turnitin.

Next Steps

1. Run your first audit to establish baseline content quality
2. Prioritize critical and high-priority issues for immediate fixing
3. Create a content update plan for medium-priority improvements
4. Schedule quarterly re-audits to maintain standards
5. Share findings with your content team to prevent future issues

Last updated: 2024