Channel & Competitor Analysis

Growth leaves fingerprints. Every channel that works is running a repeatable system — a few pillars, a hook style, a format, a cadence — and you can read it off their public output. The goal is not to copy; it's to find the pattern they're exploiting and the gap they're leaving open for you.

Inputs

Ask for (or work with what's given): the profile/handle, 5-20 of their recent posts (ideally their top performers), and follower/engagement numbers if available. If you only have a URL, work from titles, hooks, thumbnails, and visible metrics.

Method

1. Separate outliers from baseline. Rank their posts by engagement relative to their own average. The 2-3× outliers are the signal — that's what the audience actually wants. The baseline is filler.
2. Decode the outliers on five axes:
   • Hook — the opening move and archetype (see hook-machine).
   • Format — talking-head, listicle, story, tutorial, reaction, B-roll+VO.
   • Pillar — the recurring topic/theme it belongs to.
   • Emotion — what it makes the viewer feel (status, fear, curiosity, belonging, aspiration).
   • Structure — hook → escalation → payoff → CTA; where retention is engineered.
3. Map the pillars. Cluster all posts into 3-5 content pillars; note the % of output and % of total engagement per pillar. The high-engagement/low-output pillar is an underexploited vein.
4. Read the cadence & funnel. Posting frequency, best-performing times, and how they convert attention (link in bio, series, lead magnet, product).
5. Find the weaknesses (your opening). Where are they weak or absent? Common gaps: no strong hooks, no series/retention loop, ignoring a platform, weak CTA, a pillar their audience loves but they underserve, poor production, or a tone that alienates a sub-segment.

Output template

## Analysis: <channel/creator>
Baseline vs outliers: avg engagement <x>; outliers <list top 3 + their multiple>

### What's working (their winning system)
Pillars (share of output / share of engagement): <table>
Hook style: <..>  | Dominant format: <..>  | Core emotion: <..>
Cadence & best times: <..>  | Conversion path: <..>

### Why the outliers hit
<per top post: hook + structure + emotion, 1-2 lines each>

### Their weaknesses = your openings
<3-5 specific, exploitable gaps>

### Attack plan for you
<3 concrete content moves that use their gap + your edge>

Rules

• Analyze outliers, not averages — the average post tells you what didn't work.
• Model the system, don't clone the posts. Copying a viral video a week late loses; stealing its mechanism wins.
• Always end with an attack plan — analysis without an action is trivia.
• Separate "what they do" from "what actually drives their engagement" — creators are often wrong about their own hits.
• Note production floor: if their weakness is low effort, your opening is craft; if it's craft, your opening is speed/volume or a sharper niche.