platform-specs
Skill4 starsChanged 5 months agoMITView on GitHub
Verify and summarize current ad material specs, dimensions, safe zones, file formats and delivery requirements for major Chinese platforms including Douyin, Xiaohongshu, WeChat, Weibo, Bilibili, Taobao/Tmall, JD, Kuaishou and Video Accounts. Trigger for: $platform-specs, 尺寸, 规格, 分辨率, 文件格式, 素材要求, 安全区, 广告位规格, platform specs, ad specs.
1 other project uses a version of this.
Adopted by
Most recently taken up by
- GoogleCloudPlatform/cloud-solutionstheir own version, first seen Oct 13, 2026
Other versions1 project uses a version of this.
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Wrote their own version · 1
- GoogleCloudPlatform/cloud-solutions★ 139same name
How matches are found. Word for word: the exact same text. Edited: shares passages with this file (“99% same” means 99% of its five-word phrases also appear here; 10% or more counts). Their own version: similar meaning, or, weakest, the same name. We can’t tell which project had it first. Projects are counted among the 200 most-starred candidates, and mentions are links to the repository we found, up to 50 per site, so both counts are a floor.
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The file
Files
Platform Specs — 平台素材规格
输出平台物料尺寸、格式、安全区和交付要求。平台规则经常变化;给生产团队使用前要优先核验官方或平台帮助中心信息。
使用原则
- 如果用户要实际投放或交付生产,必须确认平台、广告位、素材类型和发布日期。
- 涉及最新规格、审核规则、广告位限制、文件大小、时长、禁投规则时,联网检索官方来源。
- 如果无法确认官方来源,标注“待平台确认”,不要把旧规格当成确定事实。
- 输出不仅写尺寸,也写安全区、裁切风险、首帧/封面、字幕、Logo、CTA 和可交付文件命名建议。
常用规格速查
以下为常见起点,交付前仍需按平台和广告位验证:
| 平台 | 常见物料 | 常见规格 | 备注 |
| 抖音 | 竖版短视频 | 1080x1920, 9:16, MP4/MOV | 注意上下 UI 安全区、首 3 秒信息 |
| 抖音 | 横版视频 | 1920x1080, 16:9 | 适合部分信息流/横版场景 |
| 小红书 | 图文封面/内页 | 1080x1440, 3:4 | 封面文字少而清晰,注意关键词 |
| 小红书 | 竖版视频 | 1080x1920, 9:16 | 封面影响点击 |
| 微信公众号 | 头图/封面 | 常用 900x383 等比例 | 重点元素居中,避免裁切 |
| 朋友圈 | 图片/视频 | 1:1、3:4、9:16 常见 | 需确认广告位和投放后台要求 |
| 视频号 | 竖版视频 | 1080x1920, 9:16 | 关注标题、封面、直播承接 |
| 微博 | 配图/视频 | 竖图、方图、横视频均可 | 话题页和信息流展示裁切不同 |
| B站 | 视频/封面 | 1920x1080, 16:9 | 封面信息密度和标题配合 |
| 淘宝/天猫 | 主图/详情页 | 主图常用 800x800,详情页常用 750 宽 | 以店铺后台要求为准 |
| 京东 | 主图/详情页 | 主图常用 800x800,详情页按后台 | 以商家后台和类目规则为准 |
输出格式
# 平台物料规格清单
## 1. 适用范围
- 平台:
- 广告位/发布位置:
- 素材类型:
- 计划上线日期:
- 规格核验日期:
## 2. 规格表
| 平台 | 广告位 | 素材 | 尺寸/比例 | 时长/大小 | 格式 | 安全区 | 备注 |
|---|---|---|---|---|---|---|---|
## 3. 生产注意事项
- 视觉裁切:
- 字幕/Logo/CTA:
- 首帧/封面:
- 文件命名:
- 审核风险:
## 4. 待确认
| 问题 | 影响 | 建议确认对象 |
|---|---|---|
## 5. 来源
| 来源 | 链接 | 日期 | 支持内容 |
|---|---|---|---|规则
- 不同广告位不要混用规格;开屏、信息流、搜索、直播间、店铺素材可能不同。
- 安全区优先保守处理,避免按钮、字幕、价格和 Logo 被平台 UI 遮挡。
- 若素材将用于广告投放,提醒同步核对平台审核规则和行业资质要求。
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