meta-discovery
Skill3 starsChanged 5 months agoMITView on GitHub
Optimize a post for Instagram/Facebook discovery - keywords in caption, hashtags, alt text, on-screen text, and Reel/Explore signals. Use when you want a post to be found, not just seen by followers.
In this repository15 other files it gives its agents.
- CLAUDE.mdCLAUDE.md
- analytics-reviewSkill
- caption-hashtagsSkill
- carousel-postSkill
- community-responseSkill
- content-calendarSkill
- content-ideationSkill
- engagement-strategySkill
- facebook-postSkill
- feed-postSkill
- hook-writerSkill
- reel-scriptSkill
- repurposeSkill
- sponsorship-pitchSkill
- story-sequenceSkill
The file
Files
meta-discovery
Instagram & Facebook now use keywords, not just hashtags. Help the algorithm understand and surface the post.
Levers
- Keywords in the caption (especially the first line) - IG search and ranking read caption text now.
- On-screen text + spoken words in Reels are read by the system - say/show the topic clearly.
- Hashtags: focused, relevant niche + mid + a broad tag; CamelCase.
- Alt text describing the image (also a discovery + accessibility signal).
- Location/topic tags where relevant.
- Format signals: Reels for reach/Explore; saves & shares boost ranking - design for them.
Process
- Identify the 2-3 terms the ideal viewer would search, weave them naturally into the first line, on-screen text, and hashtags. Don't keyword-stuff.
Output
- The optimized first line + keyword list + hashtag set + alt text, with where each keyword is placed.
Guardrails
- Natural language, not stuffing. Keywords must match the actual content (no misleading metadata -
brand-safety).
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