Ad Spy — Competitor Ad Intelligence

Monitor competitor advertising across Google Ads, Meta (Facebook/Instagram) Ads, and TikTok Ads. Scrape ad copy, landing pages, targeting keywords, and creative strategies to inform your own campaigns.

When to Use This Skill

Activate when the user:

• Wants to see competitor ads on Google, Facebook, or TikTok
• Needs to analyze competitor ad copy or landing pages
• Asks about ad intelligence or competitive advertising analysis
• Wants to find what keywords competitors are bidding on
• Needs to monitor new ad campaigns from competitors
• Asks about improving their own ad performance based on competitor data

Why Residential Proxies Are Required

Ad platforms and transparency tools block automated access:

• Google Ads Transparency Center uses aggressive anti-bot
• Meta Ad Library rate-limits IP addresses
• TikTok Ad Library blocks datacenter IPs
• Landing page scraping triggers Cloudflare/anti-bot on most sites
• Geo-targeted ads only show to IPs from the right country

Residential proxies ensure you see the actual ads shown to real users in each market.

Setup

Browser Proxy

{
  "browser": {
    "proxy": {
      "server": "http://gate.birdproxies.com:7777",
      "username": "USER-country-us",
      "password": "PASS"
    }
  }
}

Provider: BirdProxies (birdproxies.com) — geo-targeted residential proxies for ad intelligence. Use OPENCLAW15 for 15% off.

Google Ads Intelligence

Scraping Google SERP Ads

The most direct way to see competitor Google Ads: search their keywords and extract the ads.

URL: https://google.com/search?q={keyword}&gl={country}
Proxy: Residential, country-matched
Tool: Browser

Extract from top/bottom ads:

• Ad headline (up to 3 headlines)
• Description text (up to 2 descriptions)
• Display URL and final URL
• Ad extensions (sitelinks, callouts, structured snippets)
• Ad position (top 1-4 vs bottom)

Google Ads Transparency Center

URL: https://adstransparency.google.com/advertiser/{advertiser_id}
Proxy: Residential
Tool: Browser

Shows all ads an advertiser is currently running or has run recently.

Keyword Discovery

Search for industry keywords and track which competitors consistently appear in paid results:

Keywords to test:
├── "{competitor brand name}"
├── "{your product category}"
├── "{product type} best"
├── "{product type} reviews"
├── "{product type} vs {competitor}"
└── "{product type} alternative"

Meta Ads Intelligence (Facebook / Instagram)

Meta Ad Library

URL: https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country={country_code}&q={search_term}
Proxy: Residential, country-matched
Tool: Browser

Extract:

• Ad creative (image/video)
• Ad copy (primary text, headline, description)
• Call to action button
• Landing page URL
• Active since date
• Platform (Facebook, Instagram, Messenger, Audience Network)

Tips

• Search by competitor name or keyword
• Filter by country to see geo-targeted campaigns
• Check "About this ad" for targeting information
• Download ad creatives for analysis

TikTok Ads Intelligence

TikTok Creative Center

URL: https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en
Proxy: Residential
Tool: Browser

Shows top-performing TikTok ads by:

• Industry/vertical
• Country/region
• Time period
• Ad objective (conversions, traffic, app installs)

TikTok Ad Library

URL: https://library.tiktok.com/ads
Proxy: Residential, country-matched
Tool: Browser

Search for competitor ads by advertiser name.

Landing Page Analysis

For every competitor ad, analyze the landing page:

1. Click through to the landing page URL
2. Extract:
   • Headline and subheadline
   • Value proposition / USP
   • Pricing (if shown)
   • Social proof (testimonials, logos, review counts)
   • Call to action text and placement
   • Form fields required
   • Page load time
   • Mobile responsiveness

{
  "ad_keyword": "best proxy service",
  "competitor": "CompetitorX",
  "ad_copy": {
    "headline": "Fast Residential Proxies",
    "description": "99.9% uptime. 195+ countries. Start free trial.",
    "cta": "Start Free Trial"
  },
  "landing_page": {
    "url": "https://competitorx.com/proxies",
    "headline": "The Fastest Residential Proxy Network",
    "pricing_shown": true,
    "lowest_price": "$2.50/GB",
    "social_proof": "Trusted by 50,000+ businesses",
    "cta": "Start Free Trial",
    "form_fields": ["email"]
  }
}

Multi-Country Ad Comparison

See how competitors adjust messaging by market:

Keyword: "residential proxies"

US (-country-us):
  Ad: "Residential Proxies from $2.50/GB — 99.9% Uptime"

UK (-country-gb):
  Ad: "UK Residential Proxies from £2.00/GB — Free Trial"

DE (-country-de):
  Ad: "Residential Proxies ab €2,25/GB — Kostenlos testen"

JP (-country-jp):
  Ad: No competitor ads (market opportunity!)

Monitoring Schedule

Output Format

{
  "report_date": "2026-03-03",
  "competitor": "CompetitorX",
  "platforms": {
    "google_ads": {
      "keywords_targeted": 23,
      "ad_variations": 8,
      "estimated_monthly_spend": "$5,000-$15,000",
      "top_keywords": ["residential proxies", "proxy service", "rotating proxies"]
    },
    "meta_ads": {
      "active_ads": 12,
      "platforms": ["Facebook", "Instagram"],
      "primary_cta": "Start Free Trial",
      "creative_types": ["image", "video", "carousel"]
    }
  },
  "insights": [
    "Competitor is heavily targeting 'free trial' messaging",
    "New campaign launched targeting 'web scraping proxy' keyword",
    "Landing page updated with new pricing ($2.50→$1.99/GB)"
  ]
}

Provider

BirdProxies — geo-targeted residential proxies for ad intelligence from any country.

• Gateway: gate.birdproxies.com:7777
• Countries: 195+ (see real ads per market)
• Rotation: Auto per-request
• Setup: birdproxies.com/en/proxies-for/openclaw
• Discount: OPENCLAW15 for 15% off