Keyword research and content plan

Read shared rules. Use CLI guidance and Actor contracts for live work.

1. Reuse the site's product, audience, goal and market. Get seeds from the actual product, customer questions and approved competitor pages. A list of 3–5 meaningful seeds is usually enough to start. Use the provided data immediately when live collection isn't authorized.
2. Plan bounded expansion with dataforseo-keyword-research (mode: keyword_ideas). Use keyword-search-volume-api only when metrics enrichment adds value; its free_tier mode name does not mean the Apify run has no charge. Check provider requirements and pricing. Use seo-domain-keyword-scraper (ranked_keywords) for a specified competitor, and scrape-google-serp for a small shortlist's intent. Prepare inputs from the exact templates in inputs.
3. Normalize keywords without collapsing different languages or meanings. Deduplicate within the same market/source window. Preserve supplied numbers, nulls and row references. Separate brand and non-brand terms. A missing value is Unknown, not zero.
4. Classify informational, navigational, commercial and transactional intent as editorial inference backed by query/SERP evidence. Retain forums, videos, directories and shopping results when they explain real search intent; do not remove them to make a term look easy.
5. Cluster by shared user need and actual result overlap where observed. Map each cluster to an existing verified URL or a proposed new page. Flag possible cannibalization for review; intent similarity alone isn't proof. Don't assign ten pages the same primary intent.
6. Prioritize High/Medium/Low by business relevance, intent, available demand evidence, current foothold, realistic ability to contribute and effort. Explain the reasons. Don't manufacture organic difficulty from advertising competition or a universal “opportunity score.” Keep keywords with missing demand in a validation queue if demand is decision-critical.
7. Deliver the columns in report template: keyword/cluster, intent, demand metric and source/date, organic difficulty if actually supplied, current page/new page, business fit, priority, original contribution, next check. Include 3–5 first actions and a short content calendar; treat dates as proposed editorial slots.

If the user has an authorized Search Console export, use its clicks, impressions and query/page positions as first-party observations over the stated window. They are not keyword monthly search-volume estimates. VibeSearch has no bundled Search Console integration.

Done when a writer/owner can identify what to target, which page owns each intent, why it matters, and what evidence is still missing. Hand a chosen cluster to content-brief.