x-posts

The deliverable is drafts. Nothing is ever published without the author's explicit OK on the exact text. How X distributes reach, with the measured weights and the sources, is in <this-skill-directory>/references/why.md; before an important campaign, check whether they have changed.

Do not use for the voice or data of a specific project (those go in its adapter), for long texts that are not for X, or for publishing on someone's behalf without their approval.

What decides reach

• A reply is worth much more than a like; sharing or following the author too.
• Negative signals (reporting, muting, "not interested") subtract enormously.
• Several posts in a row from the same author perform worse; posts older than 48 hours are no longer distributed.
• A link in the body reduces reach: it goes in the first reply, and the post has to be worth it without clicking.

One post, one goal

Personal brand

Weekly split: process (the bulk: what you build, what went wrong, what you decided, with a number or screenshot), contribution (what helps someone who does not know you) and promotion (the minimum). Each post is a chapter of something that continues, the person comes ahead of the product, and you reply to everyone who replies.

The first line

It stands on its own, in under 10 words if possible, and says what it is about with concrete words. Forms that work: a result with a number, a chapter of a story ("Día N de…"), a decision ("Hoy he quitado X. El motivo:"), a mistake with its cost, a verifiable useful fact, a free resource, a well-grounded opinion, a real question. No "Esto lo cambia todo", "Nadie habla de" or "Hilo 🧵👇" on their own.

Formats

• Short post: one idea, 1 to 4 lines, blank line between blocks.
• With image or video: the image is understood without reading the post.
• Thread: 5 to 12 posts; the first promises what the thread delivers, each one stands on its own, link and call to action at the end.
• Reply: for a small account, the fastest route: contribute on accounts in your topic 2 to 10 times your size, early.
• Quote: only if you add a fact, a nuance or your experience.
• Self-reply: the link, an update or the next chapter.

Writing

• Concrete before adjective ("tardaba 40 minutos, ahora 3").
• Short sentences.
• One or two emojis as a signal at the start of a block; at most one hashtag; mentions only with a reason.
• Run the draft through /prose-check.
• No asking for empty engagement ("RT si…", "comenta SÍ").

When and how much

At least 3 or 4 hours between your own posts. Post when your audience is awake and you can stay for the first hour.

The first hour

1. The link, in the first reply, in minute one.
2. Reply to every reply with something that continues the conversation.
3. Do not edit in the first half hour except for a data error.
4. Do not publish another post of yours until this one has had its run.
5. At 48 hours look at impressions, replies, profile visits and new followers, and note which hook and format performed.

Procedure

1. Look at the account: the latest published and what performed. Do not repeat an angle or a fact from the last 7 days.
2. Choose the goal and where it fits in the week's split.
3. Gather the proof: a number, a screenshot or a real example.
4. Write two or three hooks and keep the most concrete one.
5. Write the body and decide where the link goes.
6. Run /prose-check and the checklist below.
7. Show the author the exact text, the image, the reply with the link and the time. Wait for the OK.
8. After publishing, the first hour.

Checklist

• The first line says what it is about with concrete words.
• There is a number, a screenshot or a real example.
• A single idea and a single goal.
• The link is not in the body, or there is a reason.
• The post is worth it even if nobody clicks.
• If it seeks conversation, it closes with something that can be answered.
• At most one hashtag, mentions only with a reason.
• Separated by at least 3 hours from the author's previous post.
• Approved by the author, exact text.