react-performance

Senior performance work is mostly not about React. It's about images, fonts, layout shift, and not shipping JS users don't need. Optimize React last.

The performance triage order

When asked to "make this faster", check in this order. The first three usually fix 80%.

1. Images — are they sized, lazy-loaded below the fold, modern formats?
2. Fonts — are they self-hosted, preloaded, font-display: swap?
3. Layout shift — do images/ads have reserved space?
4. Bundle size — what's in the JS? Code split anything route-bound?
5. Third-party scripts — what's blocking?
6. Then look at React-specific concerns (re-renders, expensive components)

Mid-level engineers reach for React.memo first. Senior engineers reach for <Image priority>.

Core Web Vitals (memorize these thresholds)

Plus useful supplements:

• FCP (First Contentful Paint): first text/image, ≤ 1.8s
• TTFB (Time to First Byte): server response, ≤ 0.8s
• TBT (Total Blocking Time): main-thread blocked during load, ≤ 200ms

LCP — make the hero render fast

The LCP element is usually the hero image, hero heading, or hero video. Speed it up:

Image LCP fixes

// Next.js
import Image from 'next/image';

<Image
  src="/hero.jpg"
  alt="Build smarter, ship faster"
  width={1200}
  height={630}
  priority           // preload, skip lazy
  fetchPriority="high"
  sizes="100vw"      // or specific sizes per breakpoint
/>

Plain HTML equivalent:

<link rel="preload" as="image" href="/hero.avif" type="image/avif" fetchpriority="high" />
<picture>
  <source type="image/avif" srcset="/hero.avif" />
  <source type="image/webp" srcset="/hero.webp" />
  <img
    src="/hero.jpg"
    alt="…"
    width="1200"
    height="630"
    fetchpriority="high"
    decoding="async"
  />
</picture>

• Always width/height (prevents CLS)
• Modern formats: AVIF, WebP fallback to JPEG
• Responsive sizes: srcset + sizes so phones don't download desktop images
• Below-the-fold: loading="lazy" (default off for above-the-fold)
• Don't lazy-load the LCP image — it should be eager + priority

Font LCP fixes

// Next.js — self-hosts and inlines optimally
import { Inter } from 'next/font/google';
const inter = Inter({ subsets: ['latin'], display: 'swap' });

Plain HTML:

<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
<link rel="preload" as="font" type="font/woff2" href="/fonts/inter-var.woff2" crossorigin />

@font-face {
  font-family: 'Inter';
  src: url('/fonts/inter-var.woff2') format('woff2-variations');
  font-weight: 100 900;
  font-display: swap;   /* render with fallback first, swap when loaded */
}

• Self-host WOFF2 — eliminates a third-party DNS hop
• Variable fonts — one file for all weights
• font-display: swap — render text immediately with fallback
• Subset to needed characters (Latin only if your audience is Latin)

Render-blocking resources

• Move non-critical CSS out of the critical path
• Defer third-party scripts: <script defer> or <script async> (defer is usually right)
• Inline critical CSS if you're squeezing TTFB

INP — keep interactions snappy

INP is the new FID. It measures the worst event handler delay over a session.

Top INP fixes

1. Don't do expensive work in event handlers

   // Bad — re-filters 10k items on every keystroke, then renders
   onChange={e => setQuery(e.target.value)}  // OK
   // but if filtering happens during render and it's heavy → INP suffers
   
   // Fix: useDeferredValue
   const deferredQuery = useDeferredValue(query);
   const results = useMemo(() => filterHeavy(items, deferredQuery), [items, deferredQuery]);

2. Break up long tasks

   // Yield to the browser between batches
   async function processChunked(items: Item[]) {
     for (let i = 0; i < items.length; i += 100) {
       processBatch(items.slice(i, i + 100));
       await new Promise(r => setTimeout(r, 0));  // yields
     }
   }

3. Use CSS for visual feedback first

   <button className="active:scale-95 transition-transform">…</button>

   CSS feedback is instant; JS work can come after.
4. startTransition for non-urgent updates

   const [isPending, startTransition] = useTransition();
   onClick={() => {
     startTransition(() => {
       setBigStateUpdate();   // marked as low-priority
     });
   }}

5. Virtualize long lists Use @tanstack/react-virtual or react-window for any list > 100 items.

CLS — don't make things jump

CLS is the cheapest to fix. Common causes:

Reserve aspect ratio:

.video-embed { aspect-ratio: 16 / 9; }
.image-wrapper { aspect-ratio: var(--ratio); }

Or use size-adjust to match fallback font metrics to web font:

@font-face {
  font-family: 'Inter Fallback';
  src: local('Arial');
  size-adjust: 107%;
  ascent-override: 90%;
  /* tools: github.com/seek-oss/capsize */
}

Bundle size — what to ship, what to defer

See what's in your bundle

• Next.js: ANALYZE=true next build (with @next/bundle-analyzer)
• Vite: vite-plugin-visualizer
• General: source-map-explorer

Common bundle bloat causes

Code splitting

// Route-level (Next App Router does this automatically)
// Per-page is already split

// Component-level lazy load
import dynamic from 'next/dynamic';
const HeavyChart = dynamic(() => import('./HeavyChart'), {
  loading: () => <ChartSkeleton />,
  ssr: false,  // if it can't SSR
});

// Plain React
const HeavyChart = lazy(() => import('./HeavyChart'));
<Suspense fallback={<ChartSkeleton />}>
  <HeavyChart />
</Suspense>

Good candidates for code splitting:

• Modals / drawers (only loaded when opened)
• Below-the-fold sections (use IntersectionObserver to trigger)
• Heavy editors / charts / maps
• Localized content not on the current path

React-specific perf (only after the above)

When to memoize

useMemo — when:

• The computed value is genuinely expensive (filtering 1000+ items, parsing, formatting)
• The value is a referenced dependency of another hook that re-runs unnecessarily
• The value is passed as a prop to a React.memo'd child

useCallback — when:

• The function is a referenced dependency in useEffect / useMemo
• The function is passed to a React.memo'd child
• The function is in a deeply re-rendering tree

React.memo — when:

• The component is rendered many times in a list
• The component is expensive AND props are stable
• You've profiled and confirmed re-renders are the bottleneck

When NOT to memoize:

• Cheap components (a button, a small div)
• Components rendered once
• Props are inline objects/arrays anyway ({ x: 1 } is new every render → memo useless)

// Often-wrong premature memo
const Greeting = React.memo(({ name }: { name: string }) => <p>Hello {name}</p>);
// Cost: equality check on every render. Benefit: zero, since <p> is cheap.

React 19+ note

React Compiler (when enabled) handles most memoization automatically. If you're on React 19 + Compiler, you can stop manually adding useMemo/useCallback and just let the compiler. Mention this in a walkthrough if relevant.

Common React perf footguns

// Bad — new object every render, defeats child memo
<Child config={{ foo: 1 }} />

// Bad — inline component, remounts every render
function Parent() {
  function Inner() { return <div />; }
  return <Inner />;
}

// Bad — useState init runs every render
const [data] = useState(expensiveCompute());
// Good — lazy init
const [data] = useState(() => expensiveCompute());

// Bad — useEffect with object dep, runs every render
useEffect(() => {…}, [{ id: userId }]);
// Good — primitive dep
useEffect(() => {…}, [userId]);

Image optimization checklist

• width and height attributes set (or aspect-ratio CSS)
• loading="lazy" for below-the-fold
• loading="eager" + fetchpriority="high" for the LCP image
• Modern format (AVIF / WebP) with JPEG/PNG fallback
• Responsive srcset + sizes
• decoding="async" (Next/Image does this by default)
• alt text (a11y, not perf, but never miss)

Font optimization checklist

• Self-hosted WOFF2 (avoid third-party CSS files)
• font-display: swap
• Subset to needed character ranges
• Variable font if you use 3+ weights
• <link rel="preload"> for the critical weight
• Fallback font with size-adjust to match metrics

Social + brand assets

A separate problem from photos and fonts — these ship in the document head, get crawled by social platforms, and need their own sizing/format rules.

The five files every production site needs

Favicon — SVG primary, PNG fallback

SVG favicons render crisp at any DPI, scale to OS dark mode, and are tiny. Use SVG as primary and only add a PNG/ICO fallback if your audience includes browsers that don't support SVG icons (basically: pre-2019 Edge).

Don't bother with the historical 47-link-tag favicon dance unless you're shipping to a true legacy audience. Modern minimum:

<link rel="icon" type="image/svg+xml" href="/favicon.svg" />
<link rel="apple-touch-icon" href="/apple-touch-icon.png" />

For a dark-aware SVG favicon:

<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64">
  <rect width="64" height="64" rx="14" fill="light-dark(#aa3bff, #c084fc)" />
  <path d="…" fill="light-dark(#fff, #0c0a14)" />
</svg>

light-dark() is supported on all modern browsers and respects color-scheme: light dark.

OG / Twitter card — the 1200×630 image

Standard dimensions across platforms (Facebook, LinkedIn, Twitter/X, Slack unfurl, iMessage rich link):

• 1200 × 630 (1.91:1 aspect)
• PNG or JPG, max ~5 MB (platform caps), target ~200–500 KB
• Critical text in the center 1200×600, since some platforms crop the edges
• No fine text — render at 1× and you're done; mobile previews are ~300px wide, so anything smaller than 24px on a 1200×630 canvas is illegible

Generating OG cards via screenshot — system fonts only

A common pattern is rendering an HTML template at 1200×630 and screenshotting it. The trap: web fonts haven't loaded yet when the screenshot fires, so you get FOIT/FOUT artifacts (missing characters, fallback fonts) baked into your card.

Two ways out:

1. Use system fonts in the OG template only. -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, system-ui, sans-serif. Looks fine in a card, dodges the font-loading race entirely.
2. await document.fonts.ready before screenshotting if you must use a custom font.

Don't try to inline a @font-face declaration in the OG template — the screenshotter's headless browser still needs to download the font file before rendering.

The meta tag set (paste-ready)

<!-- Open Graph — https://ogp.me -->
<meta property="og:type" content="website" />
<meta property="og:site_name" content="Your Site" />
<meta property="og:title" content="Your Title" />
<meta property="og:description" content="One sentence." />
<meta property="og:url" content="https://example.com/" />
<meta property="og:image" content="https://example.com/og.png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
<meta property="og:image:alt" content="Describe the card visually." />

<!-- Twitter Cards — https://developer.x.com/en/docs/x-for-websites/cards/ -->
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Your Title" />
<meta name="twitter:description" content="One sentence." />
<meta name="twitter:image" content="https://example.com/og.png" />
<meta name="twitter:image:alt" content="Describe the card visually." />

<!-- Theme + color scheme -->
<meta name="theme-color" content="#aa3bff" media="(prefers-color-scheme: light)" />
<meta name="theme-color" content="#16171d" media="(prefers-color-scheme: dark)" />
<meta name="color-scheme" content="light dark" />

<!-- Canonical -->
<link rel="canonical" href="https://example.com/" />

Both og: and twitter: blocks are needed — Twitter prefers its own tags but falls back to OG; LinkedIn reads only OG; Slack reads both. Ship both.

Brand asset checklist

• favicon.svg exists, references brand color, dark-mode aware
• apple-touch-icon.png 180×180, brand background, no rounded corners (iOS rounds them)
• og.png 1200×630, < 500 KB, key content centered
• Open Graph tags present (og:title, og:description, og:url, og:image + width/height/alt)
• Twitter Card tags present (twitter:card="summary_large_image", title/description/image/alt)
• theme-color meta with light/dark variants
• canonical link
• Tested in https://www.opengraph.xyz/ or https://cards-dev.twitter.com/validator (or equivalent)

Performance audit walkthrough

1. Lighthouse in Chrome DevTools → mobile, simulated 4G, "Performance" category
2. WebPageTest for real-world conditions across geographies
3. Chrome DevTools Performance panel for INP / main-thread profiling
4. Coverage panel for unused JS/CSS
5. Network panel with throttling for image/font loading order
6. Real User Monitoring in production: Vercel Speed Insights, Cloudflare Web Analytics, or Netlify's own RUM

When the interviewer asks "how would you make this faster?"

Senior answer follows the order from this skill:

1. "First I'd check the LCP element — usually an image. Make sure it's sized, in a modern format, and not lazy-loaded."
2. "Then fonts — font-display: swap, self-hosted, preload the critical weight."
3. "Then layout shift — reserve aspect ratios for media."
4. "Then bundle — what's importing the whole lodash? What can be a Server Component?"
5. "Then React-level — but I'd profile before assuming React.memo matters."
6. "I'd measure on a throttled mobile profile, not my MacBook on wifi."

Narration phrases

• "The LCP element is the hero image, so I gave it priority and a modern format."
• "I'm not adding useMemo here — the children are cheap, and the wrap cost would exceed the recompute cost."
• "I deferred the chart with dynamic() because it's below the fold and weighs 60 KB."
• "I virtualized the list because we render 500 rows and only ~10 are visible."
• "I wrapped the search filter in useDeferredValue so keystrokes stay responsive even on slow phones."
• "The animation is on transform, not top/width, so it doesn't trigger layout — keeps CLS at zero."